International Product Management
A different kind of course
Come up with a connected and digital innovation strategy on how to recruit the new generation of LRP consumers.
How would they be attracted to the brand?
What should be the consumer path to create a long term relationship with the brand?
What types of services, digital tools and online communication campaigns need to be included in this recruitment strategy?
What would be the next technological and digital disruption for LRP?
Research & Insight
Get creative
Present your ideas to L’Oreal
…. and go to Paris
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