MASTERCLASS SOCIETY30
JUNE 2011:
ORGANIZATIONS & PEOPLE
in SOCIETY30.
22 RETWEETS19.000 CONTACTS
VALUENETWORK
12.000 + downloads
3.200 tradtioneel verkocht
1.0 2.0 3.0MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PROSUMPTION
DEVELLOPMENT
THE BOOK!
BLUE OCEAN STRATEGY
ELIMINATE
CREATEREDUCE
RAISE
DART MODEL.
DIALOGUE
RISKBENEFITS
TRANSPARANCY
ACCESS
THE NEW HOUSE OF INNOVATION
N=1personalcocreated
experiences
Flexible andresilientbusiness
processes
Technical architecture of the firm
R=Gglobal acces to
Resources & talent
Social structure of the firm
SIMPLE, SMART, SHARING & SUSTAINABLE
HOOG
LAAG AANTALKLANTEN
HOOG
LONG SNOUT HOOG
LAAG
WAARDE PERKLANT
AANTALKLANTEN
OMZETPERKLANT
LONG TAIL
VALUE NETWORKS TH
E MESH
KRACHT VAN HET NETWERK
FYSIEKE OMVANGmetcalfe
SPELERS POSITIEstephenson
RELEVANTIEgranovetter
BETROUWBAARHEID
DUNBARS LAW
COMMUNITY OF
PRACTISE:
SHARING
VALUE NETWORKS
COMMUNITY OF
INTREST:
CONNECTING
COMMUNITY OF
PURPOSE:
COLLABORATION
- VALUE NETWORK
- MESHWORK
- RESONANTIE NETWERK
VALUE NETWORKS
VALUE NETWORKS
COMMUNITY OF
PURPOSE
- VALUE
NETWORK
- MESHWORK
- SOCIAL ECONOMIC ENTITY
simple
ZOMBIE BLOOPERS
SCARCITY TOABUNDANCE
CONSUMER
GOVERNMENT& PRODUCERS
ZOMBIEECONOMY
ABUNDANCE
PROSUMER
GOVERNMENT3.0& PRODUCERS3.0
SOCIALBUSINESSCONCEPT
CULTURE
LEADERSHIP
ORGANIZATION3.0
KEY ELEMENTS
TRANSACTIONALBUSINESSCONCEPT
VALUE CREATION
THE NEW HOUSE OF INNOVATION
PRAHALD & KRISHNAN 2008
N=1personalcocreated
experiences
Flexible andresilientbusiness
processes
Technical architecture of the firm
R=Gglobal acces to
resources & talent
Social structure of the firm
ORGANIZATION30
VALUE NETWORKS
VALUE NETWORKS
ORGANIZATION30
LEADERSHIP
VISIE
VERBINDING
VERMOGEN
ORGANIZATION30
COASE CEILING
COASE CEILING
ORGANIZATION30BOUNDARYLESS&CHAORDIC
TOEGANG
IS
BELANRIJKER
DAN
BEZIT!
BOUNDARYLESS:
Geografisch
Departementaal
Functioneel
ORGANIZATION30BOUNDARYLESS&CHAORDIC 1. MAKE CUSTOMERS AS SMART AS YOU
ARE
2. CONNECT CUSTOMERS TO CUSTOMERS
3. ALL THINGS BEING EQUAL, SELECT TECHNOLOGY THAT CONNECTS
4. IMAGINE ALL CUSTOMERS AS YOUR EMPLOYEES
Kevin Kelly
DENK IN WAARDE NETWERKEN I.P.V. WAARDEKETEN…
DENK IN ‘ROLLEN’ i.p.v. FUNCTIES
ORGANIZATION30DEVELOPMENT
TRANSFORIUM
TRANSFORIUM
ORGANIZATION30DEVELOPMENT
ORGANIZATIONLEARNING
KENNIS
VALUE NETWORKS
kennis
kennis kennis
kennis
kennis
info+
data
info+
datainfo+
data
info+
data
ORGANIZATIONLEARNING
ACADEMIE
ORGANIZATION30
storytelling
COMMUNICATION TOOL
TO ENGAGE STAKEHOLDERS,
TO SHARE KNOWLEDGE,
TO CREATE INVOLVEMENT AND
INSPIRATION.
storytelling
STORIES:
- HOLLISTIC
(TACID KNOWLEDGE + EMOTION)
- PROVIDES CONTEXT
- PROVIDES “LIVING EXAMPLE”
- MEMORABLE
- SENSE OF COMMUNITY &
BUILDING RELATIONSHIPS
- MOVE PEOPLE AWAY FROM
LINEAR THINKING
- INDIVIDUAL GROWTH
- AUTHENTIC
STORYLINE
“BE TRUE TO YOURSELF”
“BE WHAT YOU SAY YOU ARE TO OTHERS”
Joseph Pine
BRANDING30
sustainable
EEN STERK MERK:- HELPT JE TE DROMEN OVER JE SUCCES,
- GEEFT KRACHT EN MACHT.
- GEVOEL VAN SUPRIORITEIT.
- MAAKT JE BIJZONDER EN SPECIAAL.
- ZORGT VOOR BEWONDERING
DIAGNOSTIC MANUAL OF MENTAL DISORDERS BY THE
AMERICAN PSYCHIATRIC ASSOCIATION:
DIAGNOSES OF THE PSYCHIATRIC DISORDER
“NARCISM”.
“BEWARE OF NARCISM, THE TEMPTATION TO LOOK
IN THE MIRROR, WHILE YOU SHOULD
BE LOOKING OUT OF THE WINDOW…”
Doug Daft, CEO Coca-Cola
BRANDING:
ALL
YOU
DO,
TELL,
WRITE,
OR SHOW
IS PART OF THE
BRAND EXPERIENCE
BRANDING
SOCIAL MEDIASTRATEGY
CORPORATE STORY SOCIAL MEDIA SOCIAL MEDIA STRATEGY??
JOE PINE’S “INFINITE POSSIBILTIES, CREATING VALUE AT THE DIGITAL FRONTIER”.
MULTIVERSE
MULTIVERSE
MATTER(atoms)
TIME(linear)
NO-SPACE(virtual)
SPACE(physical)
NO-MATTER(no-atoms)
NO-TIME(non-linear)
JOE PINE’S “INFINITE POSSIBILTIES”: CREATING VALUE AT THE DIGITAL FRONTIER
JOE PINE’S “INFINITE POSSIBILTIES, CREATING VALUE AT THE DIGITAL FRONTIER”.
MULTIVERSE
PHYSICALVIRTUALITY
WARPEDREALITY
AUGMENTEDVIRTUALITY
REALITY
VIRTUALITYALTERNATE
REALITY
MIRROREDVIRTUALITY
AUGMENTEDREALITY
REALITY
AUGMENTED REALITY
PHYSICAL VIRTUALITY
MIRRORED VIRTUALITY
WARPED REALITY
ALTERNATE REALITY
AUGMENTED VIRTUALITY
VIRTUALITY
METAVERSE
REALITY
AUGMENTED REALITY
PHYSICAL VIRTUALITY
MIRRORED VIRTUALITY
METAVERSE
WARPED REALITY
ALTERNATE REALITY
AUGMENTED VIRTUALITY
VIRTUALITY
SOCIAL MEDIASTRATEGY
CORPORATE WEBSITE + CONNECTION WITH SOCIAL NETWORKS
DECENTRALIZE COMMUNICATION
&
MONITOR
CONTENT CURATION
V
V
V
V
V
V
V
V
V
VV
V
V
V
BACKTOTHEFUTURE
“THERE ARE:
ORGANIZATIONS,
THAT MAKE THINGS HAPPEN…
ORGANIZATIONS,
THAT WATCH THINGS HAPPEN…
ORGANIZATIONS,
THAT WONDER WHAT HAPPENED…”
Pe t e r F. D r u c ke r
“THERE ARE:
PEOPLE,
THAT MAKE THINGS HAPPEN…
PEOPLE,
THAT NO LONGER WATCH THINGS
NOT HAPPEN…
PEOPLE,
THAT WANT TO MAKE THE
DIFFERENCE…”
Ro n a l d v a n d e n H o ff
Organizations
Stakeholders
1.0 2.0 3.0
Source: Marco Derksen, Marketingfacts
Communication
2.0 3.0
THE CLOUD
connectivityofinformation
connectivity of
people
GLOBAL BRAINMETACORTEX
4.0
artificialintelligence
DUURZAAM ORGANISCH
OPEN DYNAMISCH
ZELFSTUREND TRANSPARANT
ZELFLEREND DELENLOVEMARK AUTHENTIEK
DESIGN
SIMPLE,SMART, SHARING& SUSTAINABLE
DESIGN
EMPLOYEE OF THE
FUTURE*
EFFICIENT-COST CONSCIOUS
OPEN FOR CHANGE
FOCUS ON THE CLIENT
ENTREPRENEUR
WELL INFORMED
EAGER FOR NEW KNOWLEDGE
FOCUS ON COOPERATION
*delta lloyd groep, annual magazine 2006/2007
DESIGNCULTURE.
BOUNDARIES*:
HORIZONTAL, VERTICAL,
EXTERNAL, GEOGRAPIC
RECOGNITION**RESPECTRECONCILIATION
* ASHKENAS
** TROMPENAARS, HAMPTON-TURNER
MULTIVERSE
PHISICALVIRTUALITY
WARPEDREALITY
AUGMENTED
VIRTUALITY
VIRTUALITY
MATTER(atoms)
SPACE
(physical)
TIME(linear)
NO-MATTER(no-atoms)
NO-SPACE
(virtual)
NO-TIME(non-linear)
ALTERNATEREALITY
MIRROREDVIRTUALITY
REALITY
AUGMENTED
REALITY
PHYSICALVIRTUALITY
WARPEDREALITY
AUGMENTEDVIRTUALITY
REALITY
VIRTUALITY
MIRROREDVIRTUALITY
ALTERNATEREALITY
AUGMENTEDREALITY
VALUE NETWORKS
AAN DE SLAG:
DEFINITIE
KRITISCHE SUCCES FACTOREN
NODIG?
SPELERS?
ROLLEN?
KENNIS & GELD NA AFLOOP
(WELZIJNS)ZORG
ONDERWIJS
ZAKELIJKE DIENSTVERLENING
SOCIAAL KAPITAAL EN
ALTERNATIEVE WAARDESYSTEMEN
OVERHEID
REGENTEN
PROSUMER
PRODUCENTEN
PROSUMER
INTERDEPENDENTE ECONOMIEverbondenheidduurzaamheidwederkerigheid
Domein vanwaardecreatie
van de SOCIETY30
CO-WORKING CROWDSOURCING
CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION
REDISTRIBUTION MARKETS
Businessmodels
PRODUCT SERVICE SYSTEMS
COLLABORATIVE LIFESTYLE
break
GOOGLE MAXSTRATEGY
GOOGLE MAXSTRATEGY
GOOGLE MAXSTRATEGY
SERENDIPITY
UNEXPECTED RELEVANCE
GOOGLE MAXSTRATEGY
GOOGLE MAXSTRATEGY
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
“Wat is de beste plek voor een vergadering met 10
mensen op of vlakbij van Utrecht CS?”
-frankmeeuwsen: “@WillemDudok seats2meet.com
#s2m
-okparking: “@WillemDudok seats2meet”
-paulvereijken: “@WillemDudok @Seats2Meet ”
-pvantees: @WillemDudok dat zou Seats2Meet
moeten zijn #s2m ... zie dat ik niet de enige ben met
die suggestie.”
Tientjesnet Gisteren een te gekke avond gehad bij #S2M.
De plek, de mensen, de catering: alles werkt daar samen
om de ervaring te versterken.
CONTENTCURATION
sustainable
RECIPROCITY:GEVEN = ONTVANGENSOCIALE STRUCTUURASYNCHRONE WEDERKERIGHEID
WEGGEVEN:WEG=WEG
sustainable
MULTIVERSE
Joe Pine’s
METAVERSE:
REALITY
AUGMENTED REALITY
PHYSICAL VIRTUALITY
MIRRORED VIRTUALITY
WARPED REALITY
ALTERNATE REALITY
AUGMENTED VIRTUALITY
VIRTUALITY
Reality AugmentedR PhysicalV MirroredV WarpedR AlternateR AugmentedV Virtuality
Marco Derksen’s
7i MODEL:
IDENTITY & IMAGE
INTERNAL STAGE
INSIGHTS & KNOWLEDGE
INNOVATION
INTERACTION
INSPIRING NETWORK
INSTRUMENTS
ORIGINAL
REFERENTIAL
NATURAL
INFLUENTIAL
EXEPTIONAL
authenticity
ORIGINAL
REFERENTIAL
NATURAL
INFLUENTIAL
EXEPTIONAL
authenticity
ORIGINAL
REFERENTIAL
NATURAL
INFLUENTIAL
EXEPTIONAL
authenticity
ORIGINAL
REFERENTIAL
NATURAL
INFLUENTIAL
EXEPTIONAL
authenticity
ORIGINAL
REFERENTIAL
NATURAL
INFLUENTIAL
EXEPTIONAL
authenticity
Marco Derksen’s
7i MODEL:
IDENTITY & IMAGE
INTERNAL STAGE
INSIGHTS & KNOWLEDGE
INNOVATION
INTERACTION
INSPIRING NETWORK
INSTRUMENTSSOCIAL MEDIASTRATEGY