Copyright © 2002 ACNielsena VNU company
Part I – Mobile Device Management – What it is & Why do we need it?
Presented by Jaymes Marsh
3CX Mobile Device Manager Market Presentation
• What Mobile Device Management is• Benefits of Mobile Device Management• Market Size• The Competition
What is Mobile Device Management?
• Secures mobile devices• Monitors data usage• Manages applications and data• Find and tracks devices
Benefits of Mobile Device Management
• Security• Stopping sensitive data being exposed• Recovering lost & stolen mobile devices• Monitoring for rogue apps• Controlling apps on devices
Benefits of Mobile Device Management
• Monitor Data Usage• Adjust data-plans by reviewing bandwidth usage• Prevent high phone bills by monitoring call logs
Benefits of Mobile Device Management
• App Deployment• Save time by installing / removing apps remotely• Deploy apps without using the Android Market• Save on bandwidth usage by removing unauthorized apps
Benefits of Mobile Device Management
• Find Devices• Recover lost & stolen devices
• Stop sensitive data being exposed• Avoid the cost of replacing a device
Benefits of Mobile Device Management
• Track Devices• Supervise staff routes to ensure employees are efficient• Make sure employees remain in a certain area
Copyright © 2002 ACNielsena VNU company
Part II – Market Size – How Big is the Market & Who are the Players?
Presented by Jaymes Marsh
Market Need for MDM
• IDC estimates 450 million smartphones manufactured in 2011• Expected to double by 2013
Market Need for MDM
• Osterman Research shows:• 28% of employees in the US in 2011 use company mobile devices
• Will rise to 33% in 2012• Forrester reports 49% of small business owners use smartphones
Cost of Manually Managing Devices in Business
• Gartner reports companies spend $2,500 a year per device• Timico says 42.5% of companies spend time daily managing devices
• 14% spend one day per week managing devices
Exponential MDM Market Size
The Competition – Major Names
The Competition – Major Features
Remote Wipe
Remote Lock
Enforce Password Policy
Find & Track
App Deployment
Monitor Data Usage
Device Group Management
AirWatch X X X X X XSOTI X X X X X X X
MobileIron X X X X X XVirtela X X X X
Blackberry ES X X X X X X XAbsoluteSoftware
X X X X X X
MaaS360 X X X X X XZenprise X X X X XMobiDM X X X X
NotifyMDM X X X X X XSybase Afaria X X X X X X X
The Competition - Pricing
10 25 50 100
AirWatch $1,860.00 $2,400.00 $3,300.00 $5,100.00
SOTI $660.00 - $3,300.00 $6,600.00
MobileIron $480.00 $1,200.00 $2,400.00 $4,800.00
Virtela $600.00 $1,500.00 $3,000.00 $6,000.00
Absolute Software $119.50 $298.75 $597.50 $1,195.00
MaaS360 - - - -
Zenprise - - - $10,000.00
MobiDM - - - -
NotifyMDM - - - -
Sybase Afaria - - - -
Blackberry ES $4,698.00 $5,892.00 $7,298.00 $9,998.00
Real World Examples
• ComputerWorld – Need better smartphone security practices• 2 out of 3 organisations struggle with mobile security• 28% of surveyed companies reported a device data breach
Copyright © 2002 ACNielsena VNU company
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