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AE F BIE ADIIAI (BA)
GAE GIDE
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IDE
INTRODUCTION 3
PROGRAMME CODE 3
PROGRAMME DURATION 3
MEDIUM OF INSTRUCTION 3
SCHEME OF THE PROGRAMME 47
SLLABUS OF PROGRAMME 8 58
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BA ( B A)
CE CDE CE IE C. CA EE(.) EE(
E 1DMGT401 BUSINESS ENVIRONMENT 4 20 80 0
DECO405 MANAGERIAL ECONOMICS 4 20 80 0
DMGT402
MANAGEMENT PRACTICES & ORGANIATIONAL
BEHAVIOUR 4 20 80 0
DENG401 ADVANCED COMMUNICATION SKILLS 4 20 80 0
DMGT403 ACCOUNTING FOR MANAGERS 4 20 80 0
E 2
DMGT404 RESEARCH METHODOLOG 4 20 80 0DMGT405 FINANCIAL MANAGEMENT 4 20 80 0
DMGT406 HUMAN RESOURCE MANAGEMENT 4 20 80 0
DMGT407 CORPORATE AND BUSINESS LAWS 4 20 80 0
DMGT408 MARKETING MANAGEMENT 4 20 80 0
E 3
DMGT501 OPERATIONS MANAGEMENT 4 20 80 0
DMGT502 STRATEGIC MANAGEMENT 4 20 80 0
DMGT503 CORPORATE GOVERNANCE & ETHICS 4 20 80 0
SPECIALIATION1/M 1
SPECIALIATION2/M 2
E 4
DMGT504 OPERATIONS RESEARCH 4 20 80 0
DMGT505 MANAGEMENT INFORMATION SSTEM 4 20 80 0
SPECIALIATION3/M 3 4 20 80 0
SPECIALIATION4/M 4 M 1
SPECIALIATION5/M 5 M 2
A CEDI 80
*: A C
.. M, F, H R M, IT,O M,R
M I B. * , I
B J 2012 .
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AEIG
E 3
DMGT506 CONSUMER BEHAVIOUR 4 20 80 0
DMGT507 SALES AND PROMOTIONS MANAGEMENT 4 20 80 0
E 4
DMGT508 PRODUCT AND BRAND MANAGEMENT 4 20 80 0
DMGT509 RURAL MARKETING 4 20 80 0
DMGT510 SERVICES MARKETING 4 20 80 0
FIACE
E 3
DMGT511 SECURIT ANALSIS AND PORTFOLIO MANAGEMENT 4 20 80 0
DMGT512 FINANCIAL INSTITUTIONS AND SERVICES 4 20 80 0
E 4
DMGT513 DERIVATIVES & RISK MANAGEMENT 4 20 80 0
DMGT514 MANAGEMENT CONTROL SSTEMS 4 20 80 0
DMGT515 PERSONAL FINANCIAL PLANNING 4 20 80 0
HA ECE AAGEE
E 3
DMGT516 LABOUR LEGISLATION 4 20 80 0
DMGT517 PERFORMANCE MANAGEMENT SSTEM 4 20 80 0
E 4DMGT518 TRAINING AND DEVELOPMENT SSTEM 4 20 80 0
DMGT519 CONFLICT MANAGEMENT AND NEGOTIATION SKILLS 4 20 80 0
DMGT520 ORGANIATION CHANGE & DEVELOPMENT 4 20 80 0
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IFAI ECHG
E 3
DCAP402 DATABASE MANAGEMENT SSTEMS 4 20 60 20
DCAP514 ENTERPRISE RESOURCE PLANNING 4 20 80 0
E 4
DCAP515 SOFTWARE PROJECT MANAGEMENT 4 20 80 0
DCAP404 OBJECT ORIENTED PROGRAMMING 4 20 60 20
DCAP513 INFORMATION SECURIT AND PRIVAC 4 20 80 0
EAI AAGEE
E 3
DMGT521 PROJECT MANAGEMENT 4 20 80 0
DMGT522 SERVICES MANAGEMENT 4 20 80 0
E 4
DMGT523 LOGISTICS AND SUPPL CHAIN MANAGEMENT 4 20 80 0
DMGT524 TOTAL QUALIT MANAGEMENT 4 20 80 0
DMGT525 MATERIALS MANAGEMENT 4 20 80 0
EAI AAGEE
E 3
DMGT550 RETAIL MANAGEMENT 4 20 80 0
DMGT551 RETAIL BUSINESS ENVIRONMENT 4 20 80 0
E 4
DMGT552 VISUAL MERCHANDISING 4 20 80 0
DMGT553 RETAIL STORE MANAGEMENT 4 20 80 0
DMGT554 RETAIL BUING 4 20 80 0
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IEAIA BIE
E 3
DMGT545 INTERNATIONAL BUSINESS 4 20 80 0
DMGT546 INTERNATIONAL TRADE PROCEDURE ANDDOCUMENTATION 4 20 80 0
E 4
DMGT547 INTERNATIONAL MARKETING 4 20 80 0
DMGT548 GLOBAL HRM 4 20 80 0
DMGT549 INTERNATIONAL FINANCIAL MANAGEMENT 4 20 80 0
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CE CE:
EADIG: SELF LEARNING MATERIAL
ADDIIA EADIG:
1. SS, B E, P E, N D, 2009.
2. P J, B E: T & C, T MGH, N D, 2008.
3. PG.N E M, V P, N D, 2007.
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. .
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.
2. T , SWOT I E; P
I 115 .
3. I P; I L; S E I; L, P
G.
4. E T; N I E D; I, P G.
5. I M F P; F T P BOP; D I T.
6. P I; U I; H , R D, B E,
C G C S R.
7. MRTP A, FERA, FEMA, IPR, RTI.
8. F I, MNC; EIM P; SE.
9. I O.
10. W T O.
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CE CE:
. .
1. I M E: S E, E P
M D, R M E D S.
2. D : D D, B D; D D
; L D, L S, M E. C B.
3. : C O , E . I
. C E C O , C , P,I C E D.
4. : P F , P
E, E P, T, M A R ; L D R
F; R S.
5. C A: T C; S R L R C C; E S E S. R A: T R C .
6. : P C; A, P O P
C S L .
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8. C:F; P O ; S L E.
9. :F; C C (); K D .10. :C, M N I, P N
I, C F I 2 S 4 S
ADDIIA EADIG:
1. G, GP, P R C, M , T M H, N
D, 2008.
2. D S, RS, M E: P W
A, O U P, 2009.
3. H, M, E M, S W C L, 2008.
4. S, E, M E, G P, 2006.5. T C R., M S. C, M E C
A, 8
E, T MG H, 2006.6. H.L. A, A E , S.C& C. L, N D
C C: D E C 4 5 C T: AAGEIA ECIC
EIGHAGE
CA EE (.)
20 80
EADIG: SELF LEARNING MATERIAL
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CE CE:
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D M T ( C, NC M)
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3. :O , C, ,
D, A & & , L .
4. C: C, , , T C, CT, S: H R M S
5. F B:T , OB, , OB M
6. I , L, V, , P (MBTI, B F M), E,
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7. : E T (M. G T & , A M N H
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ADDIIA EADIG:
1.
A, G. S M O , HP.(2009 ).
2. R,S.P. M C, M, P H I.3.
R S P, T A. J &SS, , P E,
N D, 2009.4.
K, H W,H, E M, T MG H.
5. L F, O B, MG H.
C C: D G 4 0 2 C T:AAGEE ACICE & GAIAIA
BEHAI
EIGHAGE
CA EE (.)20 80
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8. C, C C,
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CE CE:
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2. J T, L P T B.
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A, C T.
10. D :C, S, D , M , O H, S , P D: C, O, T, F
, P P M, T P.
ADDIIA EADIG:
1. M, S.N, M, S.K, A M, V P H,
N D, 2010.
2. T PC, F A, P P, N D, 2008.3. B E N, A D M, C L, N
D,2009.
C C: D G 4 0 3 C T: ACCIG F AAGE
EIGHAGE
CA EE (.)
20 80
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ADDIIA EADIG:
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2. C P, F M: T P, T MG H
3. K ,M P K J, F M, T MG H.
EIGHAGE
CA EE (.)
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CE CE:
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ADDIIA EADIG:
1. K, N.D, M L, S C S.
2. K.C.G,V.K.S,M S,R.C.C,M L,K P.3. T, P.C., B L, T M H.
4. P A, L A B, T M H.
C C: D G 4 0 7 C T: CAE AD BIE A
EIGHAGE
CA EE (.)
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5.C C C. F .
6. M A A.
7. P, S S C.
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10. W U D .
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4 0 8
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C C: D G 5 0 1 C T: EAI AAGEE
CE CE:
. .
1. : D, , F & R
P , A . D
M. C S . C
2. D:O, E , L, S
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, , ; ISO Q S: ISO:9000, ISO:14000, TQ C , KAIEN,
7. I C: N I , F
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L , EDI , E C . R SCM , S O
9. : P I, P , V A, D
P. E P
10. JI:JIT O , JIT S
ADDIIA EADIG:
1. O M , S , 8E TATA MG H.2. C S N, P O M, T MG H.
3. N. G. N, P & O M.
EIGHAGE
CA EE (.)
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20/58
5 0 2
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20 80
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8/10/2019 3521 MBA (Master of Business Administration)
21/58
CE CE:
ADDIIA EADIG:
1. C : P, P, F, A.C., P.
2. B : C & , , M G.,P.3. C : P, , , P, B
4. M, A. C, C , O U .5. B A, B , B.
6. C &M, B , O.7. P, , PHI P L.
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20 80
C C: D G 5 0 3 C T: CAE GEACE & EHIC
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1. C G:C , H
.
2. C C G:T & , .
3. :R ; , C G O
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4. B D: A P I G; R .
5. D , B
; G R.
6. B E C G:C S R: J,S I C.
7. E C C:I E P, T R O M
E C G; E A.
8. M, C C G; MRTP A C A, T R P P G B.
9. I C :SEBI, T R O G D
T E.10. C G D , C G:
I , T C G S.
EADIG: SELF LEARNING MATERIAL
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C C: D G 5 0 4 C T: EAI EEACH
CE CE:
. .
1. :M, ; H OR, OR; OR M.
2. (): , , .
3. LPP , B M , , , D.
4. : I, , (NWCM),
(LCET), VAM, , M .
5. A :I, H . T
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6. G :I, , , , , D M.
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9. C E: , , , , , .
10. I C: , D ,
. E , EVPI, .
ADDIIA EADIG:
1. S, J.K., O R, M, N D, 3 E., 2007.
2. T, H.A., O R, P H I 8E., 2007.
3. K, V.K., O R, S C & S 7E., 2007.4. P, R., O R, P H, 2E., 2007.
5. G, P.K. H, D.S., O R, S. C & C, 2008.
EIGHAGE
CA EE (.)
20 80
EADIG: SELF LEARNING MATERIAL
8/10/2019 3521 MBA (Master of Business Administration)
23/58
C C: D G 5 0 5 C T: AAGEE IFAI E
CE CE:
. .
1. I :D C B E;
I K E; C IS M .
2. I E: T I S O; TPS, DSS,MIS ESS. F P IS; E ; S U I ;
E O B I; IT M; LT ; MIS C ; S I S SIS.
3. E C D :I B M. B2B, EDI
B2C M. R I.4. B H I I:E IT I; M ,
M D S; IT ; C H P.;E S; G.
5. B : C B,
V, W P; B M; N T; P.
I S.; F N T; B , VOIP, RFID
.
6. D D :T . D ; D M,
M, O O M. R O SQL; D M; D W;
D W.
7. : I. B V. WM EVDO; M C;
A CRM , S C H.8. E D :D D ;
B ;
;GDSS, GIS.
9. D F: M , E
.
I : , F , N , G A,
H AI S, I A.
10. I :BPR P I;SA, S D; A B A; M O
C .
EADIG: SELF LEARNING MATERIAL
ADDIIA EADIG:
1. K C L J P L,
, 9 E. P E A, N D, 2007.
EIGHAGE
CA EE (.)
20 80
8/10/2019 3521 MBA (Master of Business Administration)
24/58
SPECIALIATION: AEIG
CE CE:
ADDIIA EADIG:
1. S, L.G. &K,L. L., , P H, N D,09
E,2010.2. H, D. L & B R , ,
MH, I , N D,9,2008.3. L, D.L & D B, A.J., , T MH, N
D,2009.4. K&B, , E B, 2008.
C C: D G 5 0 6 C T: CE BEHAI
EIGHAGECA EE (.)
20 80
. .
1. I C B:O S A.
2. C :P ( ),C R P,
E
3. C : D, T S N, M M, E
4. C : T, P U C D, BP, S S I.
5. C :E, D, C I, P R
6. C :E, B L T, C L, M
7. C A F C: S M T, A F,
S A C
8. G F I: S C R R G, C R G A, F D M C R R
9. C, C C C B: N, T, M C C C C A
10. C D : R R, L E P S
B, O L D I
EADIG: SELF LEARNING MATERIAL
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C C: D G 5 0 7 C T: AE AD I AAGEE
CE CE:
. .
1. S , B , D , AIDAS
, S .
2. R S , E .
3. M
4. S , T
5. T Q , S , R P
, A
.
6. I M C, A S: F , F B I, C
7. S : T , , .
8. D , P , P C A.
9. T P M, T B M, O , S
10. DAGMAR .
ADDIIA EADIG:
1. S, C G, S M, P E.
2. S, K. DS, A., A P IMC , T MG
H, ND, 2010.
3. P S, S D M, O P, 2008.
4. D J, C A, C L, N D 2009.
EIGHAGE
CA EE (.)20 80
EADIG: SELF LEARNING MATERIAL
8/10/2019 3521 MBA (Master of Business Administration)
26/58
8/10/2019 3521 MBA (Master of Business Administration)
27/58
C C: D G 5 0 9 C T: A AEIG
CE CE:
. .
1. R M : A C F, N & C R M.
C & O, A O I R M.
2. R M M, R M E.
3. R C B, C R
C B R, F P P R M.
4. R M R, P R R M, S M D
C, D C A R M.
5. S, P, C E M S, A
S R M, R M S T.6. P & P S R M.
7. P & D S R M.
8. P I R M, N I R M, R G &
NGO R M.
9. R U M: A C A, P D U & R M,S D C R & U M.
10. M , , & , C S AB : C, P & R, R
M FMCG, D & F S
ADDIIA EADIG:
1. K, P. &R, S, , B, 2009.2. K, C S G &R, L., & , P
E, 2008.3. D, B. &G, K., & , T M.GH, 2009.
EIGHAGE
CA EE (.)
20 80
EADIG: SELF LEARNING MATERIAL
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28/58
Course Code D M G T 5 1 0 Course Title Services Marketing
Sr.
No.
1. Introduction to Services Marketing, Understanding Service Characteristics, Product
versus Services, Classification of Services, Services Marketing Environment
2. 7Ps of Services Marketing Mix, Purchase Process for services3. Customer Expectations and Perceptions of Services through Marketing Research,
CRM in services
4. Service Quality issues and Models on Service Quality
5. The Service Segmentation, Targeting, Positioning a Service in the marketplace,
Understanding Positioning Maps, Developing Service Blueprint
6. Service Product & Operation, Understanding Employees and Customers Role in
Service Delivery
7. Pricing of Services
8. Delivering Service through Intermediaries, distribution growth options,
Internationalization in distribution
9. Developing Integrated Communication Program, Designing Services capes
10. Competitive Marketing Strategy, Developing Service Recovery Strategies, Managing
Demand, Supply and Productivity, Managing waiting Lines
Additional Readings:
1. Keneneth E. Clow, David L. Kurtz, Services Marketing, 2e, biztantra,2008.
2. Zeithmal, Valarie, A, Services Marketing, Tata McGraw Hill, New Delhi, 2007.
3. ICFAI centre for Management Research, Services Marketing, New Delhi,2007.
Weightages
CA ETE (Th.)
20 80
28
CE CE:
EADIG: SELF LEARNING MATERIAL
8/10/2019 3521 MBA (Master of Business Administration)
29/58
8/10/2019 3521 MBA (Master of Business Administration)
30/58
CE CE:
EADIG: SELF LEARNING MATERIAL
ADDIIA EADIG:
1.PB V, I F S, P E, 2006.
2.V M, I S, S C S, N D, 2007.3.S, R.M., .
4.B, VK, , A P, N D, 2007.5.B, L M, , T MG H, N D, 2007.
C C: D G 5 1 2 C T: FIACIA III AD EICE
EIGHAGE
CA EE (.)
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2. F : I, T C : P (), : , , ,
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7. F:I UTI, , , & MF
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8. :, , , , H : C,
, F , B .
9. A B: I, T NPA.
10. C : I, G I, C R A I.
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33/58
C C: D G 5 1 5 C T: EA FIACIA AIG
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7. : P, A , A &
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8. E :V , E I . C T. E P W .
9. C F : B, E
. I P F P.
10. E: G SEBI, IRDA,
F P.
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ADDIIA EADIG:
1. W CPFA NSE I O :
://.///..2. J R K, L R D, R J H, , MGH/I; E
2005.3. J M, P F F P S A W; E
2006.4. J, G, P F A U P, C L, E 2009.
EIGHAGE
CA EE (.)
20 80
8/10/2019 3521 MBA (Master of Business Administration)
34/58
8/10/2019 3521 MBA (Master of Business Administration)
35/58
C C: D G 5 1 7 C T: EFACE AAGEE E
CE CE:
. .
1. I : C, O P
P M, P A P M, C
P M.
2. : O, F, C PMS,C PMS, E P M.
3. : C, O, I & M, P &
B P P, C M, M C M.
4. A:P, A, M & C R E
5. : C, O, I P P
M. O M P D.
6. C:P P C, P C S &
P C .
7. I: B, S & F PM
, O C P M, B & L
, O C P M.
8. : C, .
9. E : P, E I & D, D C
E, P M MNC
10. H : A HR , F
HR P P M K M
EADIG: SELF LEARNING MATERIAL
ADDIIA EADIG:
1. K A.S. & D T., P M, O U P.2. R T. V. P M A S, S P, 17/.
3. CP, P M, MM, 2008.
EIGHAGE
CA EE (.)
20 80
8/10/2019 3521 MBA (Master of Business Administration)
36/58
C C: D G 5 1 8 C T: AIIG AD DEEE E
CE CE:
. .
1. & D:S, , , ,
, & .
2. :E , , , ,
, .
3. A:I, , , .
4. :F , ,
, , ,
, ,
(L , , )
5. : , , ,
, , .
6. & : , ( , , ), , ,
, , , , .
7. :F , ,
, , , , .
8. E :T ,
, , , , , , ,
9. D:N, , T ,
, , ,
10. C :T
& , , ,
, , .
EADIG: SELF LEARNING MATERIAL
ADDIIA EADIG:
1. N A R, T D. T MG H, 4. 2008.2. J B, T D, B, I T . 2008.
3. G L. I, F J. K, T O, T, 4. 2007.
EIGHAGE
CA EE (.)
20 80
8/10/2019 3521 MBA (Master of Business Administration)
37/58
C C: D G 5 1 9 C T: CFIC AAGEE AD EGIAI I
E CE:
. .
1. C: D , C D C, C, C
, S D. M, ,
.
2. : . S, A B , J ,
. M M: M M
3. :A , N , P
N, C U N , R ,
N , T
4. :F (, ,
), , A ,
5. U , ,
. P , T .
6. D B: C , O , R , C.
7. I B: , ,
.
8. G : BATNA (B A T
N A), , ,
.
9. E, , : E , F
, , T , , .
10. C D E: , ,
.
EADIG: SELF LEARNING MATERIAL
DDIIA EADIG:
1. N A R, T D. T MG H, 4. 2008.2. J B, T D, B, I T . 2008.
3. G L. I, F J. K, T O, T, 4. 2007.
EIGHAGE
CA EE (.)
20 80
8/10/2019 3521 MBA (Master of Business Administration)
38/58
CE CE:
. .
1. :T, , K
, BL M, R P .
2. C :M , , R .
3. G D:C E OD P.
4. D:E C, D O,
D & , F D
, D I.
5. D I: I, I, G
6. A:O , I
I, L .
7. I:R O, E , WD, S
8. :C , O
9. D G :O
, W , G .
10. F D O D.
EADIG: SELF LEARNING MATERIAL
ADDIIA EADIG:
1. C & W, O D & C, C L, N D
20092. S, B &S, M , P H
I, N D2006.3. F & B, O D, P H I, N D2007.
4. B & H, A E O D, P
E, N D2010.
C C: D G 5 2 0 C T: GAIAI CHAGE & DEEE
EIGHAGE
CA EE (.)
20 80
8/10/2019 3521 MBA (Master of Business Administration)
39/58
PECIALIATION: IFAI ECHG
C C: D C A 4 0 2 C T: DAABAE AAGEE E
CE CE:
. .
1. D F: D , D A , S R , ,
2. : D D, , , B SQL Q, C ,
DML , DDL , S O, A F, NULL
3. A :S, N , C , V, J , I
, A, DCL C, E SQL, D SQL4. : T R , D , Q E
D E : O D , E , ,
ER D, ER D , W , ER
5. D D: F, A D , F
, M, . :1NF, 2NF, 3NF, BCNF, 4NF, 5NF.
6. :C T, T S, I
, , S, R, I I,
S
C C: L , T , V ,
D , I D , W
7. : F , , , , , ,
8. :O, , , , ,
:T ,
, C
9. D: I/O , I , I , I, I
10. A : ,
EADIG: SELF LEARNING MATERIAL
ADDIIA EADIG:
1. A: SKS: D S C, F E, T:
D S C, P: T MG H.2. E&N, F D , A &W, N D.
3. C. J. D, D S, P H I, N D.4. M G, U SQL, BPB P, N D.5. V O, R D: T & P, BPB P, N D.
6. I B, SQL, PL/SQL T P L O, BPB P.
EIGHAGE
CA EE (.) EE (.)
20 20 60
8/10/2019 3521 MBA (Master of Business Administration)
40/58
CE CE:
EADIG: SELF LEARNING MATERIAL
ADDIIA EADIG:
1. A: A L T: E R P ,S E, T MG H
:2008
2. A: J T: E R P P: H P
H.
3. A: GD'E T: ERP O R P: W.4. A:J, G T: C M P: T MG H
C C: D C A 5 1 4 C T: EEIE ECE AIG
EIGHAGE
CA EE (.)20 80
. .
1. : A ERP SAP / CRM.
E : I, B F B P, I M
I, B ,I D M, C ERP M, H, A, TF ERP .
2. B E: R F ERP , T I,I I, B ERP.
3. E :B P R, M I ,D S S, E I S.
D:D W, D M, OL A P, S M,
C R M.
4. E F : T ERP , F M ERP, I ERP, SCM CRM, C C.
5. E I:B, T, O, B R ERP
ERP I L C, O, P.
6. E : T S, B B S, P, P I
P L T , H T .
7. E : O I
E , C & :P & C I I, , ,
E E R, R , C ,
.
8. E F D:N M, N C, F I M,
A P, N B S, W E & S.
9. E B: BSCM, P M, ERP, I WWWERP II
10. EA : ERP,CAD/CAM,MRP,BOM,MTO,MTS,ATO,ETO,CTO
C :SAP TATA S, J D E A HP
8/10/2019 3521 MBA (Master of Business Administration)
41/58
8/10/2019 3521 MBA (Master of Business Administration)
42/58
CE CE:
ABA :
C C: D C A 4 0 4 C T: BJEC IEED GAIG
EIGHAGE
CA EE (.) EE (.)
20 20 60
. .
1. :R & I OOP L,C
2. B : R T, E, O& C S.
S R , , R V
R F, F O, I F, D A
3. C & : , D , ,
. A , , C, ,
4. S , , . F F & E, ,
5. C & D:N , ,
, D,
6. & C: D ,
, O
T , , .
7. I: I, , , A
, , O ,
& : , , ,
8. & D : , A
, & , P , ,
, 9. C I/: , , U I/O O,
M .
10. F: O, R, W, A, P & C
, C A
. .
1. I C OOP C++
SELF LEARNING MATERIAL
1. E. B, "O O P C++", T MG H.2. A: H S,T: T C++,P: T MGH,
P: 20053. J M A. E BS ,T A C++ , A W
N .
4. W G LR.,O C++, W G LR.5. L F. B.C++ P, A W
EADIG:ADDIIA EADIG:
8/10/2019 3521 MBA (Master of Business Administration)
43/58
C C: D C A 5 1 3 C T: IFAI ECI AD IAC
CE CE:
. .
1. I : M, I. G I S: R I W
S. I S S & T.
2. : N T O D T. L T: I, N L.
T A. C V. C T A D.
3. B B I : P, T, T P I S.
I C. A: R M & R A. A C.
4. : N, M, N D, C P A, I D
S.. C V. F S, S .5. B C : A C, U I & A. M,
B T. K S .
6. : I, N T, B C: C S, N S,
T UT N. U A.
7. C & E: M, A C, D S,
C A.F: M, D . P S. P F, S R.
A L F, H L F.
8. D : I, N, M D S, E D S.
D S P. & F: I, T. I ISO 27001. COBIT, SSECMM.
I : IAM, IEM, SIPES.9. : I, B, S M, C.
: M, B I, P V. S, R T.
I P P.
10. I: I RFID. U BM. S C
A.
: P I, W S, P A SOA.
EADIG: SELF LEARNING MATERIAL
ADDIIA EADIG:
1.
I S S B: N G: W P.2. I S, 1/: P P B: M M: P E.3. N S: T C R B: B, R: TM H.
4.C & N S B: A K : TM H.
EIGHAGE
CA EE (.)
20 80
8/10/2019 3521 MBA (Master of Business Administration)
44/58
SPECIALIATION:EAI AAGEE
C C: D G 5 2 1 C T: JEC AAGEE
. .
1. D , ,
2. S , , , A ,
3. F, , D , B P
, P . , ,
4. G S P P ,
, , I
5. M , , ,
, T , S , R SBCA, UNIDO ,
, L M
6. F & P , M , E
, W , ,P , , F , E ,,
7. M P P P, A , NPV, I R & BCR ,
8. P , , , , WACC, O
9. N W B D S , P P (PEP),N , CPM,PERT, T
10. C , , P
, P , A .
EADIG: SELF LEARNING MATERIAL
ADDIIA EADIG:
1. P C, P, T MG H, N D, F E
2. S J. M, J., P M, F ,2006, WI
3. S C, P M, T MG H, N D, 2007
4. H M, P M, P E, , 2008.
EIGHAGECA EE (.)
20 80CE CE:
8/10/2019 3521 MBA (Master of Business Administration)
45/58
C C: D G 5 2 2 C T: EICE AAGEE
. .
1. S O M, S C , I S E .
N / C S
2. S S M P , S P
3. D S W , R I S , C D, I S
D
4. N S D P D , I, D T
5. T S E , S E , C E
6. S Q C L
7. C S C
8. P M S
9. S A
10. M S
EADIG: SELF LEARNING MATERIAL
ADDIIAEADIG:
1. S O M D. . 2E. P CI. I: S W.
2. S O M: I S D R J & G
C. P E S E
EIGHAGE
CA EE (.)
20 80
CE CE:
8/10/2019 3521 MBA (Master of Business Administration)
46/58
8/10/2019 3521 MBA (Master of Business Administration)
47/58
C C: D G 5 2 4 C T: A AI AAGEE
CE CE:
EADIG: SELF LEARNING MATERIAL
ADDIIAEADIG:
1. B ,T Q M, 3E, , P I
2. B K, Q M, O U P
3. S DD, T Q M, P , P C , S C S , N D,I
EIGHAGE
CA EE (.)
20 80
. .
1. TQM F , H R , G O TQM , O A B O TQM
2. L F TQM, 7 H, T D P, Q C, C V.
3. C S , P O Q , S Q , C R
4. E I, S, E , S S , P A
5. C P I, I S, PDSA C ,K, RE,
S S
6. B (B M R, P, C P A S O I)
7. Q M S, B O ISO R,ISO9000 S O
R,ISO9001 R, D, R, M S, ISO
14000 S S
8. Q F D, T QFD F, QFD T, H O Q
9. F M A E A ,T P M
10. S P C ,E D
8/10/2019 3521 MBA (Master of Business Administration)
48/58
C C: D G 5 2 5 C T: AEIA AAGEE
CE CE:
. .
1. I: M S, O S M M;
M M A M F
2. ABC A: M, A, O, P L. S N
ABC A .
3. C S: B C, C G C S,T C, S B.
4. P MO F P D; P P
P; N; P C E F. S
C M. I S C P C5. S S, V R V R T, V D
V R.
6. I M D C I, O O Q, EOQ, I
M P D, B S, F O P M, S S,
O S S, I C, E E I C,
A, P E I C S; V.E.D. A,
S.D.E. C; F.S.N. A; ... A, L M
I C A
7. V A, P R, P F, F B, M B D
8. S M: P S M, L L , C A
P . P D .N D S.
9. E M M: O, D, P C , R
P .
10. C M M :E C ,I C S
M M , M P,
EADIG: SELF LEARNING MATERIAL
ADDIIA EADIG:
1. P.G ,M.S
2. J R T A,S,RV R, 2007, I M M, 5
E, P3. S B. K, P M M, H P H
4. C S.N., P O M, T MG H
EIGHAGE
CA EE (.)
20 80
8/10/2019 3521 MBA (Master of Business Administration)
49/58
SPECIALIATION: EAI AAGEE
C C: D G 5 5 0 C T: EAI AAGEE
. .
1. I : W , S ,
S , O
2. : R , F , G ,
S , T , R , B ,
C
3. : T , T , S
4. : R , T , G, G , T
5. F : F , S ,A , S , T , O
, L , L , E
, E , T ,
E , N
6. H : O H R M, I
, D , M ,
L H R
7. : M , F ,D , S , E
, A , A
, D ,N
8. : P , C
, P , L ,
C , M
, P
9. : S , R ,M , E
, C , S , S
, V , C , S
, C , S
10. I : C , T
EADIG: SELF LEARNING MATERIAL
EIGHAGE
CA EE (.)
20 80
ADDIIAEADIG:1.
R M L B W A P, M. G.H, 8E (2012)
2. R S P, M. G.H, 4 E (2012)
3. I J R. O D T. O, B, 2 E
4. M P K S D P U, O U P,
I, 2 E (2012)
CE CE:
8/10/2019 3521 MBA (Master of Business Administration)
50/58
C C: D G 5 5 1 C T: EAI BIE EIE
. .
1. I E: T , R , S
R.
2. :V , S ,
T , , I .
3. I I G: S W S,
I G, G I, T I P,
C, B I M.
4. : E & , C E RS, G. P R S, R D C.
5. : C , I R , M , G.
, M F R I, D
6. : S , SWOT ,I R , R
7. C B: C:F ,M : P, P C, L A, M
P, M C B.
8. D: G : T D P, T , T , P D I
M, W M.
9. : : R E, P W,
M O C, P M A, H
S.
10. A : E : R C: A R, C
T R, N A R, E T N,B : L .
EADIG: SELF LEARNING MATERIAL
ADDIIAEADIG:
1. R: E O, N, A. & C, P. 9I R 2011, CL.
2. I R M, O, J.R. O, D.T, 1E 2008, B.
3. R M, P, S, 2 E 2007, T MG H.
EIGHAGE
CA EE (.)
20 80
CE CE:
8/10/2019 3521 MBA (Master of Business Administration)
51/58
C C: D G 5 5 2 C T: IA ECHADIIG
. .
1. I
R: Dfi, E F, R R C Pfi, T I
R I
2.
V : D , H, U I
3. I E I: E D, A I D C
(AIDC)
R SS D, I M: T T S E, S E, S I
4. B
D B, D B, P D, C BP B C,
S, U M
5. F
T P P F, T F
6. C
C P T C P, M P P, Bfi
P, I M P
7.
M M P, P M P, C
M P, D F M P, C
M8. D
W DM S, V M, T S, P
D V. I D, W DC
9. H
S, D C, S T, H M, P, L, O
I E, VM T K, Q P V M, S
O P (SOP)
10. E
B EB C, E DB V
M, G CT C C, T M A M
R , E RT N R S
EADIG: SELF LEARNING MATERIAL
ADDIIAEADIG:
1. S B A S, , T M G H, 20102. L, M & B. A. W, R M, T M G H.
3. B B & J R E, R M, A A, P.4. P S, R M, T M H.
EIGHAGE
CA EE (.)
20 80
CE CE:
8/10/2019 3521 MBA (Master of Business Administration)
52/58
C C: D G 5 5 3 C T: EAI E AAGEE
CE CE:
. .
1. I: A O , S , S
L, D &
2. PS : R , F ,C D ,
3. S : S , M ,
R , , P
4. R A: Q .
5. S : R , V
, T
6. T : S , , , , HR
7. S : , , A , , , D D
8. L : I , M &
, , S
9. T , E , L P .D
10. C
EADIG: SELF LEARNING MATERIAL
ADDIIAEADIG:
1. I, B.S., , T M G H, 2011
2. L, M & B. A. W, R M, T M G H.33. M, K. S., , M I, 2 E., 2006
EIGHAGECA EE (.)
20 80
8/10/2019 3521 MBA (Master of Business Administration)
53/58
C C: D G 5 5 4 C T: EAI BIG
CE CE:
. .
1. T , B , B
2. B , B
3. T
4. C , M
5. D
6. P
7. W , N
8. M
9. T
10. D
EADIG: SELF LEARNING MATERIAL
ADDIIAEADIG:
1.D, J. P, G., , E , P .
2.B, B. E, J. R M, 11 , P E.
3.S, A. F, K., , F , H PH.
EIGHAGE
CA EE (.)
20 80
8/10/2019 3521 MBA (Master of Business Administration)
54/58
8/10/2019 3521 MBA (Master of Business Administration)
55/58
C C: D G 5 4 6 C T: IEAIA ADE CEDE AD
DCEAI
. .
1. E D:T S , P E O,
N D, R B EI T.
2. IC :M P, F E I,
I P.
3. EI E : EIM B P S, E S
F, E F, I S (S S), I M, EM G G, D F I T.
4. F E B : PS F, P
S E A, F I, T R, Q P S
I.
5. C C I E C: C I C, C E
, C V, T H S, C, N D C C
P.
6. C :P P D, B E L S, C M L S, C E L
S, I T S.
7. C I: H S I, C SI, R I S I, L T L O, O
F S.
8. C : C C O, H
C, T C, B C, G T ,
C L P I C D.
9. E I : D E S, D R S, E P
C G S, S E .
10. I I B: E P, E M,
E L.
EADIG: SELF LEARNING MATERIAL
ADDIIAEADIG:1. E I M P J, A R, O U P, 1
E (2009)2. I M J R M, O U P, 9E (2008).
3. M F T P D N K J, N P,
1 E (2008)
EIGHAGE
CA EE (.)
20 80CE CE:
8/10/2019 3521 MBA (Master of Business Administration)
56/58
C C: D G 5 4 7 C T: IEAIA AEIG
CE CE:
. .
1.T ,
I , WTO
2. D : ,
, .
3. T , , I
4. P : . , .
5. T , IPLC,
6. P : , ,
, , , : , , ,
7. I L : ,
,
8. C
9. E
10. N I C, P, R, G E
EADIG: SELF LEARNING MATERIAL
ADDIIAEADIG:1. J, R M. I M, O U P, N D, 2010
2. P R. C, J L. G, I M. N D, TMH, 12.2008
3. O, S S, J, I M: A S. N D,
P H I, 2007
4. W J K, G M, PHI
EIGHAGE
CA EE (.)
20 80
8/10/2019 3521 MBA (Master of Business Administration)
57/58
C : D G 5 4 8 C : GBA H
. .
1. I HRM. , HRM GHRM. HRM :
, IHRM
2. T : T .
, G , , .
3. R : ,
M , , , :
, , .
4. T : , ,
.
5. I : ,
I , .
6. G HR : ,
, , , HR
7. I : , ,
I.8. M : ,
, HCN .
9. HRM : , HR
10. U ,
, ,
, . I HRM UK, USA, J
C.
EADIG: SELF LEARNING MATERIAL
ADDIIAEADIG:1. D, P.J. W, D. E. I H R M.4 .
CENGAGE L. (1999)
2. A, K. D, S. I HRM. T M.G H. P CL (2008)
EIGHAGE
CA EE (.)
20 80CE CE:
8/10/2019 3521 MBA (Master of Business Administration)
58/58
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