Intro
Account Manager: Paige Dwyer-client relations, company goals, and marketing goals.
Creative Director: Nick Hintz-types of media outlets, advertising mediums
Media Buyer/Planner: Kelsey Strachan-tactics, positioning, set budget, allocated funds
Research Coordinator: Shannon Cardeno-primary and secondary research
The Current Situation
Ages 25-40Enthusiastic fans of sports
Sport’s stadium suite environment Gourmet cuisine
Low calorie options Sport’s celebrities Interactive atmosphere
SWOT
S: Wide range menu, stadium suite like environment
W: potential for inconsistency, only located in Midwest region
O: expanding, ethnically diverse menu
T: economic condition, competition prices
Team Players V Foundation Work with the
NCAA Big Ten Midwest emphasis
Location specific events and promotions
Secondary
Media Tech Survey, May 201296% - Cell phone usage93% - Internet usage
eMarketer, June 2012 Adults watch television for large volumes of
time eMarketer,2012
Online/mobile video viewing +25 million people by 2015
Media Goals
Reach target audience
Increase impressions within local markets (Midwest)
Use NCAA partnership to gain loyalty and involvement
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