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30 Social Media Tools
Adam ProehlManaging Partner, NordicClick Interactive@adamproehl
and how to use them
6/23/2011
About Me
• 14 years of online marketing experience
• Principle at NordicClick Interactive – a full service Digital Marketing Agency based in Minneapolis
• Spoken at Pubcon, SEMPO, eMetrics, B2B, OMS, DMA, BMA
• All around “Data Driven Kinda Guy”
• Unapologetic Viking Fan (glutton for punishment)
Agenda
• 30 Social Media Tools
• 28 free & 2 cheap (several are “freemium” model)
• How they may apply to your business
Notes
• A gazillion social media tools out there
• They come and go
• No ONE tool does all
• They’re only as good as the user and what you expect to get out of them
Uses for these tools
Customer Engagement & Support
Engaging Key Influencers
Measurements
Topics & Brands
Customer Support Tools
Customer Support Tools
Large companies leveraging their online community to improve Customer Service:
2010............................................5%
2012………………………………30%
Source: Gartner, IncFebruary 2011
Customer Support ToolsExample: GoMockingbird
Description:
• Small Shop (2)
• No big support budgets
• They code
Customer Support Tools
#1: Cheap Tool: UserVoice
Crowdsource market research
Price: Starting at $15/mo
www.uservoice.com
Service & support
Customer Support Tools
#2: Customer Support Tool: Get Satisfaction
www.getsatisfaction.com
• Moderator capabilities
• Google Analytics Integration
• 3rd Party Logins
Price: Starts free; $19/mo for cool stuff
Customer Support Example: AT&T
Customer Support Tools
Applications:
• Delivery Services• Utilities• Franchises• Chains (retail, food,
etc)• Service Industries
www.geotwt.com
#3: Free Tool: GeoTwt.com
Engaging Influencers
13
• Finding
• Reaching
• Influencing
The Keys– Who influences the influencer?
– Whose message is he/she spreading now?
– Who is the he/she influencing?
– Degrees of separation between you and the influencer
– May first have to go through others
14
Engaging Influencers
15
#4 Free Tool: Followerwonk
Engaging Influencers
www.followerwonk.com
• Keywords• Twitter Users
• Name• Location
• Bio• Level of Influence
16
#5 Free Tool: Foller
• User Info
• Topics
• Hashtags
• Mentions
• Geography
Engaging Influencers
www.foller.me
#6 Free Tool: Mentionmap
17http://apps.asterisq.com/mentionmap
Engaging Influencers
#7 Free Tool: Retweetrank
Engaging Influencers
www.retweetrank.com
Simple Premise:
Who’s likely to get retweeted
#8 Free Tool: TweetReach
Engaging Influencers
www.tweetreach.com
Simple Premise:
How far will a tweet from this user go?
Free for last 50 tweets
#9 Free Tool: KLOUT
Engaging Influencers
www.klout.com
Simple Premise:
• Scoring Algorithm
• Topics
Measurements
Measurements
Applications• Reputation Monitoring
• Competitive Analysis
• Traffic Sources
• Share metrics
• Broadcast effectiveness
• Integrated marketing metrics
• Shorten URL (bit.ly, ow.ly, etc)
• Make it trackable in GoogleAnalytics
• All in one interface from a • Firefox sidebar
#10 Free Tool: Snip-n-Tag
Measurements
Measurements
• Quick Snapshot
• Accuracy so-so
• Manual Review
• Good Starting Point
http://twittersentiment.appspot.com
#11 Free Tool: Twitter Sentiment
Measurements
• Engagement Comparisons Chart
• Audience / Link Metrics
• Free & Paid Edition
www.backtype.com
#12 Free Tool: Backtype
Measurements
• Metrics
• Multiple Platforms
• Keywords
• Hashtags
• Users
www.socialmention.com
#13 Free Tool: Social Mention
Measurements
• SEO
• Social
• General Website Measurements
• Competitive Comparisons
www.websitegrader.com
#14 Free Tool: Website Grader
Measurements
• Social Stats
• Integrations (Analytics, CRM, email, etc)
• Dashboard Data
www.metricly.com
#15 Free Tool: Metricly
Topics & Brands
Topics & Brands
ApplicationsMonitoring
Competitive Analysis
Research
Broadcast effectiveness
Alerts
#16 Free Tool: Hashtags.org
• Track volume & trends
• Charts
• List of Tweets & Users
www.hashtags.org
Topics & Brands
• Search Multiple platforms
• Narrow/Filter by platform
www.whostalkin.com
#17 Free Tool: Who’s Talkin
Topics & Brands
Topics & Brands
• Searches posts for keywords
• Check your privacy settings!
• Great info for a quick pulse
www.openbook.org
#18 Free Tool: Open Book
Topics & Brands
• Create your own monitoring columns
• Hashtags
• Keywords
• Easy Setup – No account
• Geo settings
www.monitter.com
#19 Free Tool: Monitter
www.trendistic.com
• Keyword
• Hashtag
• 1, 7, 30 days
• Current Tweets
#20 Free Tool: Trendistic
Topics & Brands
Topics & Brands
• Facebook & Twitter
• Streaming
• Keyword
• Hashtag
www.kurrently.com
#21 Free Tool: Kurrently
Topics & Brands
Get Regular email updates on a keyword, hashtag, or user
www.twilert.com
#22 Free Tool: twilert
Topics & Brands
www.tweetbeep.com
#23 Free Tool: TweetBeep
• Email Updates
• Free for basic
• $20/mo premium
• Great for Reputation Management
Topics & Brands
• Pulls from multiple sources
• Creates quick snapshot dashboard
#24 Free Tool: Addict-o-matic
www.addictomatic.com
Topics & Brands
• Search & Filter Multiple Networks
http://48ers.com
#25 Free Tool: 48ers
Topics & Brands
• Multiple Platforms
• Keywords
• Hashtags
www.keotag.com
#26 Free Tool: Keotag
Topics & Brands
• Multiple Platforms
• Keywords
• Hashtags
• Clean Display
www.socialseek.com
#27 Free Tool: SocialSeek
Topics & Brands
• News
• Keywords
• Clean Display
www.twazzup.com
#28 Free Tool: twazzup
Topics & Brands
• Images• Videos• Blogs• Twitter• Slideshare
www.prmetrics.com
#29 Free Tool: PR Metrics
Topics & Brands
• Current Tweets mentioning a brand
• Competitive Snapshot
• Real-Time Stream
www.tweetactive.com
#30 Free Tool: TweetActive
Takeaway Points
• Many, many, many tools out there
• Impossible for any one tool to do everything
• Understand your business objectives and pick the right tool (paid or free)
Thank You
Adam ProehlManaging Partner, NordicClick Interactive
[email protected]@adamproehlwww.linkedin.com/in/adamproehl
30 Social Media Tools
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