3 Crucial Mobile Website Design Tips Your Tourism Marketing Strategy Needs
With over 60% of people searching the web from their mobile device…
I f your webs i te i s not mob i le - f r iend ly, then tha t means
you ’ re not p rov id ing a pos i t i ve use r exper ience for potent ia l
prospects .
While most businesses design websites fordesktop computers first, your tourism business can get
ahead of the competition by prioritizing mobile website design.
Google will rank its search listings based on the mobile version of content—even if the person is searching from a desktop computer.
Mobile Website Design Tips To Implement In Your Tourism Marketing Strategy
1
OPTIMIZE FOR SPEED
If your mobile website isn’t optimized for speed, you run the risk of losing potential guests struck by boredom as
they wait for your website to load.
Mobile devices typically can’t handle heavy images
and video like a desktop can.
Make sure they are crunched, optimized and responsive so they don’t dramatically slow down
your site.
We Recommend Using
GT Metrix
Or Contact Us at Untethered Media for personal insight
and action steps!
PRO TIP
2
OPTIMIZE FOR USABILTY
It seems simple, but you’d be surprised at how many mobile websites are not that user-friendly.
USABILTY ENCOMPASES
SPEED
SIMPLICITY OFDESIGN
READABILTY OFCONTENT
In fact, 88% of users who searched for a local business on a mobile device called or went to that business within 24
hours.
Take advantage of this and ensure that your contact information is easily and readily available.
We always recommend asking for feedback on your mobile tourism website from someone not familiar with what you
do.
PRO TIP
Two Types of Pop-Ups
3
OPTIMIZE FOR RESPONSIVE DESIGN
Make sure your design maintains the same look and feel no matter where your customers are located.
It’s crucial that your brand remains consistent across all platforms.
When you build a responsive tourism website, it will automatically adjust the way it looks depending on the
size of the screen.
The easiest way to know if your website is responsive is to plug it into
Google’s Mobile Friendly
Checker
We Recommend Trying your sites on
Mobile Test
Me
Shows you what it looks like to walk through your site as a different user
We Recommend Trying your sites on
Google's Test
My Site
Lets you see how your mobile site measures up in mobile friendliness, mobile speed, and desktop speed.
With 68% of adults in the U.S. using smartphones,
Your business can no longer afford a lackluster mobile site.
40% of people abandon a website that takes more than
3 seconds to load.
Are your guests abandoning you?
Register by April 1 and we will take
your website from sluggish to speedy
for just $599
Click Here to Get Started!
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