SITUATIONANALYSIS
MARIA HARTYÁNYI
2innoDo innovation now
5-6 March 2015
HUNGARIAN COACHES
• Laszló Gábor Papócsi - Life Sciences
• Szilvia Töreky - Mechatronics
• Szilvia Vancsikné Tóth – Renewable Energy
• Szilvia Gerhát - IT
• Katalin Tóth - Tourism
LÁSZLÓ GÁBOR PAPÓCSIHe has been working as the Head of the
Agricultural Advisory, Adult Training and
Information Centre of GAK Education, Research and
Innovation Nonprofit Public Benefit Company for
more than a decade.
Laszlo is responsible for coordinating activities of
the operative advisory and innovation center, under
the framework of the national and EU CAP farm
advisory system (FAS), including the development,
introduction, maintenance and demonstration of
innovative products and services for clients.
He was involved in several EU innovation transfer
projects, adopting and developing new training
programmes. There has been recently starting new
'hands-on' innovation transfer and demonstration
activities, including on farm research, with his
active role. This year Laszlo is looking forward to
join the EIP-Agri programme as innovation
broker.
SZILVIA TÖREKY
She has been dealing more than
ten year with teaching and
sharing of informatics and
mathematics knowledge.
She has lot of experience in
communication, problem
resolving and organisation
fields.
Owing to her analytic thinking
she recognize the problems
and situation objectively, thus I
can help effectively for my
coached partners.
SZILVIA VANCSIKNÉ TÓTHShe works as an agent at a local
Municipality in Hungary – such as a
project consultant, or project
manager.
She had been working as a creative
consultant at a local Community
Center for a few years before she
became a project consultant.
She is a creative person with years of
experience in branding and
communication as a business
consultant at designing and creating
offset products, (assisting in event
organisation, and she also have skills
in sound-, video and picure editing).
SZILVIA GERHÁTShe is a teacher by qualification, since graduation she have been working mainly in adult education.
She have been working for 5 years in the assessment and monitoring of the European Union projects as an external expert. Her main fileds are vocational training and training for SMEs.
Two years ago she made a study commissioned by the national office about 11 implemented projects, good practices in the filed of TRAINING FOR SMALL AND MEDIUM ENTERPRISES.
She is experienced in the following areas:
adult education
training for SMEs
coordination and evaluation of EU projects
KATALIN TÓTH
SMALL AND MEDIUMENTERPRISES IN HUNGARY
• Life Sciences: First Hungarian Soil Carbon
Management Company, Budakeszi
• Mechatronics: Mattor Group
• Renewable Energy: Hungarian Workgroup for
SuperAdobe and PermaCulture
• IT: C
• Tourism: Bock Cellar Ltd, Villány (?)
FIRST HUNGARIAN SOIL CARBON MANAGEMENT COMPANY, BUDAKESZI
The Soil Carbon Project lead by the
company allows farmers independent from
Project Leader to realize enough income to
introduce climate-friendly, sustainable
production technology change. During the
course of agrotechnics shift farmers carry
out soil preparation, nutrient management
practice that reduces fossil originated
artificial fertilizer use by 50 kg/ha 'N' active
agent in average, nutrient absorbing
capacity of the soil can be significantly
compared to earlier practice, carbon loss of
the soil can be reduced about 2
tons/ha/year. During implementation of the
project instead of using artificial fertilizer of
fossil origin complex bacterium fertilizer is
used on project fields. The project is
implemented on nearly 150 thousand
hectares of arable land all around Hungary.
MATTOR GROUP
The purposes of the establishment were
the industrial automation, hardware and
software to meet the needs of small and
medius-sized enterprise sector, and
serve the local direct and indirect
automotive suppliers.
Main profile is manufacturing industrial
machinery and equipment, development,
additional and re-automation accordance
with the user and the task needs.
Since 2004 our company has been
rapidly expanding and to meet the
customer’s requirements we founded the
Mattorgroup branch, which has 3 pillars:
maintenance, automation and
production.
MATTOR GROUP
Focus on steady progress, developing innovative solutions,
complete assessment and satisfaction of customer needs and
accurate, precise work. It is important for us that our customers
can contact us with any kind of problems, including
troubleshooting, maintenance, or request for information, we do
our best to solve the problem.
We have CMM 3D coordinate measuring machines, we can check
the manufactured components right before delivery with it.
With our three divisions we can flexibly solve the problems of your
company in produced, maintenanced and automated technology.
HUNGARIAN WORKGROUP FORSUPERADOBE AND PERMACULTURE
The Superadobe Ltd also known as
earth bag technology is a healthy,
environmentally friendly and
economical construction technology,
the legitimacy of the modern home-
making among alternatives.
Earthbag construction is an inexpensive
method to create structures which are
both strong and can be quickly built.
For one of the greatest advantages of
the earthbag house is the very large
thermal mass, which is cool in winter
and in summer is not too warm to allow
the house.
It has a soundproof effect, so it gives
extremely quiet interiors.
HUNGARIAN WORKGROUP FORSUPERADOBE AND PERMACULTUREIt has curved structure with structural
strength: Resistant to environmental
disasters: earthquakes, cyclones
(hurricanes), snow load, flood, fire.
Earthbags have the tremendous
advantage of providing either thermal
mass or insulation, depending on
what the bags are filled with. When
filled with soil they provide thermal
mass, but when filled with lighter
weight materials, such as crushed
volcanic stone, perlite, vermiculite, or
rice hulls, they provide insulation.
The bags can even act as natural non-
wicking, somewhat insulated
foundations when they are filled with
gravel.
COMPLOG MRC LTD
• Software development and practical
experience in business consulting, the
company began to develop the MR.C
plus Complex Integrated Management
System, which is currently their main
profile.
• The system is completely private
(Hungarian) developed, take
advantage of the free developer tools,
all the advantages of software as a
robust database management systems
reliability. Full accounting and
advisory work is carried out by their
employees of large companies, where
a large part of the market demand
arises, and this can provide complete
modeling of the system of direct user
environment.
BOCK CELLAR LTD, VILLÁNYThe Bock Cellar is a family
enterprise. Viticulture and wine-
making has been a tradition in the
family for many decades, if not
centuries.
Their ancestors settled in Hungary
from Germany in the 18th century.
It can be stated that at present two
generations of Bocks are
represented behind the Bock logo.
Aside from their already well-
known wines guests can taste some
real specialties and catch a glimpse
of the skills of wine-making.
BOCK CELLAR LTD, VILLÁNY
Situated in the heart of Villány, the
4 stars Bock Hotel Ermitage awaits
all devotees of wine culture,
gastronomy and wellness in the
name of quality relaxation.
Villány gastronomic experience will
become complete through the Óbor
Restaurant next door to the cellar.
With its rustic, slightly home-made
cooking style, an ever-changing
menu, and the cellar's excellent
wines, the Bock Óbor Restaurant
awaits those looking forward to an
exciting culinary experience.
DRIVER ISSUESThe following decisions were started
up:
• First: audit task with the selected
company, and then, based on
experience.
• Second step: conclusions and
start to visit the other companies
• Third step: analyse the
characteristics of the company and
the industry before the audit.
• The online survey will be the first
step to a market research - before
the deep interview’s time with the
leader of the company (in most
cases)
• The depth interview follows the
establishment of direct contacts,
and customized solutions for the
development of a true feedback.
• + more interview situation (either
with the driver or with the
designated liable of innovation, or
other employee of the company) or
questionnaires.
• short personal interview or
questionnaire to ask the workers.
• We compiled driver issues for
coaches how to make a personal
interview. We would like to ask
more staff to see more angles of
the company.
2INNO TOOLS IN HUNGARYBrainstorming
Most useable: oral interview (and thequestionnaire too).
Best question tool for coaches dependson the size and nature of the enterprisein Hungary. Mostly the combination of assets is the best solution.
• firstly it is practical to choose the 5 why technique in the brainstormingperiod in case of medium-sizedenterprises, and to continue with
• Brainwriting 6-3-5-tool - within 5 minutes to taking a brainstormingwhere you can write and add someoriginal idea.
• Brainstorming phase after thebrainwriting 6-3-5 to control thebrainstorming process.
• The idea box application for mediumor large companies
• Does not require constant
supervision of the coach box idea,
and not the general brainstorming.
• In our experience 4-8 weeks more
than enough to experiment.
• The best techniques are the 5 why
questions, the SWOT analysis and the
brainstorming in general for Micro-
enterprises. Regarding the concept
and design of the project will be
beneficial to 2inno matrix methods.
• The tools are not specific, can be
used in other sectors, fields.
• In our opinion, some refinement
process could be useful for the
curriculum.
• The Stage-Gate modell can be
used at almost any size of
company.
CONCEPT, MARKET PLACE, INNOVATION METHODS
• CONCEPTBriefly, the preparation of an initial start-up plan will be followed it in the first round,
• then the Project Planning Matrixfollows it
• and finally the uniquespecifications of the Wantedposter can help us to specify thecase.
• MARKETPLACEEach case of a product life cycleshould be considered. Inaddition, apply the device of 4P.
• Innovation MethodsRegarding of the innovationmethods we eagerly waitingthe effectiveness of the 2inno method- as it sounds and promises to be really good.
THANK YOU FOR YOURATTENTION!
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