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25 Tips: Email Lead Generation from Social Media
Table of Contents:
Facebook 1
3 Pinterest
Google+4
Instagram5
Twitter2
Facebook1
1
2
3
Run sweepstakes: ● email-gated Facebook
sweepstakes or Facebook contests
Give email-gated discounts: ● Host coupons or group
coupons directly on your Facebook Page
Post links to email-gated landing page: Give away content for an email:● webinar● industry related ebook● product tips and how-to’s
4
5
Make a newsletter sign-up Tab: ● customize
newsletter tab ● entice with
exclusive offers
Host a Facebook event, with your own email-gated landing page: ● Use your own email-gated landing page for RSVP’s ● (don’t use Facebook’s event RSVP app - which
doesn’t give you email lead generation options)
Twitter2
1
2
3
Host an email-gated contest: ● Contest on Twitter (vote contest,
photo contest, video contest, etc.)
● Email-gate it (yup, you can do that! With our app)
Use your bio to link to an email-gated landing page: ● Don’t miss this easy opportunity
Entice emails with coupons: ● Host your business coupons directly on Twitter
4
5
Use Twitter Lead Generation Cards: ● get emails in the same sort
of way you’d get emails from your website landing pages
Post links to email-gated content: ● Give away compelling
content for the cost of an email
● use niche hashtags to market
Pinterest3
1Create a “free stuff” Board: ● link back to your email-
gated website content
Offer exclusive deals: ● coupons and deals get
repinned ● create coupons on your
website
2
3 Host a “Pin it to Win it” Contest: ● email-gated page
4Entice pinners with images: use lifestyle images such as: ● food● crafts● fashion
Use Rich Pins: ● Rich pins automatically
update real-time info from your website (such as prices)
● increase traffic to your site
5
Google+4
Google+
1 Target with Circles: ● Segment Following to target posts
2
3 Entice emails with coupons: Updates to customers, Communities, and use hashtags
Join Communities:● find niche G+
Communities● join and engage● share email-gated landing
page links
Google+
4 Host contests:● email-gated contests (i.e.
essay contest, vote contest , photo caption contest)
● image, details● market with hashtags,
Communities, Circles
5Host Google+ Hangouts: ● interactive video chat● email-gate participants● email-gate viewers
Instagram5
1Instagram photo contest:● photo share love● use contest specific
hashtag, email-gate
2
3 Email-gated coupons: ● authentic product image● hashtags - product and campaign
Events: ● Business and private events● Behind the scenes look● RSVP via email Starbucks rocks Instagram. This cool
stop motion video showing behind the scenes look at staff preparing for the holiday rush.
4Geo-tag updates:● mobile social sharing site● geo-tagging engages locale● more traffic to email-gated
events and landing pages
5Focus on your customers: ● very personal, authentic type
site ● share follower photos, tag,
quick comment responses ● develop cool brand image● post email-gated content
Coca Cola knows how to focus on their customers, by hosting Instagram photo contests, and posting the many winners.
More Resources...
Best practises and tips for the top social media platforms: ● The Top 8 Methods to Generate Email Leads Through
Facebook● 6 Sure-fire Methods to Generate Email Leads Using Twitter● 9 Ways to Use Pinterest to Drive Traffic to Your Blog● How to use Google+ to Promote your Blog● 52 Tips: How to Market on Instagram
Best practices and tips for your email marketing campaigns: ● 8 Steps to Write Email Copy that Converts● 10 Sure-Fire Subject Line Formulas for Your Email Marketing
Campaigns● 15 Email Automation Stats that Might Surprise You
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