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ASSIGNMENT – ENTERPRISE ARCHITECTURE DESIGN
IT STRATEGIC PLAN ANALYSIS
CASE STUDY OF PT. POS INDONESIA (PERSERO)
LECTURER : Dr. Ir. Arry Akhmad Arma ! MT.
O"#h :
$% &a ' G% a ar
NIM : *+,- +/
SE0OLAH TE0NI0 ELE0TRO DAN INFORMATI0A
MAGISTER TE0NOLOGI INFORMASI
INSTITUT TE0NOLOGI $ANDUNG
,-
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Abstraction
As one of the state own enterprises, PT Pos Indonesia has an obligation to
implement Good Corporate Governance (GCG) on business aspect and
corporate governance at all levels of the company !ne "ey factor that willdecide the organi#ational capability and competitiveness is Information
Technology (IT) Information technology support can improve $rm capability
in order to enhance business value, improve business transformation through
the speed and the accuracy of information e%change As long as business
transform, IT should follow the transformation no matter how the condition
going In order to aligning IT with business transformation, the company
need IT &trategic Plan
'eywords Information technology, business transformation, IT &trategic Plan
,. I &r1d23&%1,.,.C1m4a y Pr15"#
stablished on middle of *+ s the history of postal service in Indonesia
started by the establishment of the $rst post o-ce in .atavia on /0 August
1*20 !n /* &eptember 1324, the Posts Telegraaf end Telefoon 5iendis (PTT)
6outh 7ilitia too" over the PTT 8ead !-ce in .andung from the 9apanesemilitary, which date is mar"ed every year as :ational Posts and
Telecommunication 5ay The ups and down has been coloring a long ;ourney for two and half
centuries of PT Pos Indonesia The golden age of postal industry was in the
years 13*+ to 13
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times Through a variety internal programs and business transformation, PT
Pos Indonesia has been able to ad;ust it business against the development of
the times as indicated by the increase of revenue in /++3 > /+1?, which in
/+1? has reached 2 (four) trillion rupiah or increased nearly three times than
/++0=/++* period The largest revenue of PT Pos Indonesia is still from mail business and
$nancial services Although the volume of individual mail tends to be
decreased, but the volume of corporate mail continue to rise In addition, PT
Pos Indonesia has optimi#ed the source of new business such as logistics,
property and insurance .eside that the company also continues to develop
and prepare a new business in $nancial services, retail, city courier, e=
commerce, air cargo and insurance
,. .6%7%1 a d M%77%1@ision To be a trusted postal service companyB7ission• Committed to our customer to provide a service that always on time
with the best value• Committed to employees to provide safe wor"ing climate,
convenience and value the contribution• Committed to delivering results for shareholders of pro$table
business and continues to grow• Committed to contributing positively to community• Committed to behaving transparently and trustworthy to all
sta"eholders
,.*.L% # 18 $27% #77Accordance to Articles of Association of the company, the scope
business of the company includes the followinga ritten communication services andDor electronic mailb Parcel servicesc Eogistic servicesd Financial transaction servicese Postal agency servicesf Giropos servicesg !ther supporting services accordance with the legislation in force
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In addition to the main business activities, the company can perform other
business activities in order to optimi#ing belonging resource such as
property, vehicle and physical networ" In present time, PT Pos Indonesia
running their postal activity accordance to three business cores namely mail
and parcel delivery service, logistic service and $nancial service In /+1?,
mail and parcel service contribute by 4? , logistic by 2 and $nancial
services by ?0 which in total about 3? of the company revenue In line
with company vision and mission, the business line has been developed by
the company into these following below
,.*.,. Ma%" a d 4ar3#" This service includes mail delivery to domestic area and international
area which include the following• 5omestic mail and parcel service
This service includes mail delivery with ma%imum weight up to / "g
and parcel delivery with weight from / "g up to unlimited to all
regions in Indonesia To provide these services, PT Pos Indonesia has
provide a variety types of product namely Pos %press, Pos 'ilat
'husus, Pa"et Pos .iasa and Pos &tandarIn addition to provide value added service to the corporate and
government customer, PT Pos Indonesia has provide Admail for mail
production especially for billing letter or noti$cation letter, and
7ailroom service for handling the receipt, processing and delivery of
letters and parcel• International mail and parcel service
This service includes mail and parcel delivery with ma%imum weight
up to 1++ "g to all country which registered on Hnited Postal Hnion
(HPH)
,.*. . L1'%7&%3 The logistic business was starting in /++2 which started by the
e%istence of logistic business pro;ect To penetrate developing logistic
mar"et, PT Pos Indonesia established &.H Eogisti" in /++* In late /+11, PT
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Pos Indonesia established a subsidiary PT Pos Eogisti" in order to increase
the revenue from developing logistic mar"et by using established physical
networ" These are the following services provided by PT Pos Eogisti"• Transporting (truc"ing) goods from a factory to the agent• arehousing and inventory management activities such as storage,
labeling, tagging and others• Freight forwarding• Customs services and administration through custom clearance• egulated agent that performs the transaction with aircraft operator
for security chec" against goods and mail
,.*.*. F% a 3%a" 7#r9%3# Through an e%tensive and scattered networ" to the corner of the
country, this service is addressed to people who have limited access to$nancial service in terms of obtaining fund for consumption or venture
capital purpose PT Pos Indonesia oJer $nancial services as follow• emittance, the purpose of this service is to sending money to all
over destinations in Indonesia even to international destinations For
this service, PT Pos Indonesia has several products such as esel
Pos Instan, esel Pos 5omesti" and estern Hnion• Giropos, is a $nancial service that based on current account as an
alternative to ban"ing service• &ystem !nline Payment Point (&!PP), is a payment service for a
variety of bills and installment• Fund distribution services which include fund channeling from
government institution to community• .an" channeling which include saving and installment credit
,.*.-. R#&a%" This line of business covers the entire transaction at post o-ce or
postal agents spread across Indonesia The products oJered are• 5ocumentary ta% seal• Philatelic (stamps)• =commerce• Post &hop
,.*.+. Pr14#r&y
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this challenge postal service around the world should be able to have a
business model that is capable of supporting sustainabilityGenerally, the steps that must be ta"en by postal service provider
around the world are, among others, product diversi$cation, price
ad;ustment, policy changes and increased productivity In addition, the postal
service provider should pay attention to the needs of customers including
Kuality of serviceAccording to International Post Corporation, the postal service
company serving the H&! will evolve from a conventional mailing service
provider into broadband internet service provider If postal service provider
still remains concentrate on conventional mail service, it is estimated will
reKuired subsidies from the government in order to "eep its business
continuity Therefore, to face technological development impact and postal
liberation, postal service operator should form investment drafts based on
various researches about world pos industry of postal business trends in the
future as follows1 Investments are directed to diversify products and increase the
productivity of postal service/ Postal service provider must focus on the needs of the customers and
Kuality of service? The current product should be integrated with the e%isting
contemporary communication technology2 Postal service provider should be oriented on the value of business
networ" and converged with a digital society
.*.$27% #77 Ar3h%&2r#Accordance to business issues and business strategies mentioned
above, Pos Indonesia will change their business architecture with signi$cant
change %isting in house operational such as mail L parcel, logistics and
$nancial service will be handled with their subsidiaries such as Pos 'urir
Indonesia, Pos Eogisti" Indonesia, and Pos 9asa 'euangan Indonesia To
ma%imi#ing and optimi#ing their physical networ" which lin"ed by their
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branch that spread across Indonesia, Pos Indonesia will create their own
subsidiaries as follows Pos Properti Indonesia and Pos etail Indonesia&pecial case for .ha"ti asantara :et (. :), this subsidiary already
e%ists since /+++ in order for networ" cost e-ciency In the future their
e%istence will become the strategic partner for Pos Indonesia to support the
needs of information technology
F%'2r# ,. C2rr# & 27% #77 ar3h%&2r# 18 P17 I d1 #7%a
.-.$27% #77 S&ra'%#7In the ne%t $ve years, Pos Indonesia will enter the era of free
competition of business post activity Therefore, Pos Indonesia enhances
their business strategic into four main activities called Program evitalisasi
PT Pos Indonesia that is• eclaim the leader position of mail and parcel service business• 7aintain $nancial service business• %pand products and portfolio• 5eveloping the logistic company eJectively and e-ciently
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F%'2r# . F2&2r# 27% #77 ar3h%&2r# 18 P17 I d1 #7%a
&trategic initiatives developed by Pos Indonesia are grouped into three main
business lines namely mail and parcel, logistics, and $nancial service
Furthermore, each of them speci$ed into several proponents nabling Pro;ect
as follows
S&ra'%3 I %&%a&%9#7 E a "% ' Pr1 #3&7
egain the mar"et share of mail andparcel service business
a !ptimi#ing strategies and priceapproaching
b ationali#ing product portfolioc Improving service Kuality through
the implementation of Kualitycontrol and training operations
Promote the using of mail in
Indonesia
a Increasing the advertisingactivities of e%isting products
b 5eveloping 5irect 7ail &ervices
Improve the e-ciency of networ"
operating model
a eschedule the mode of transportation and transportationcost optimi#ation to achieve &EA
b !ptimi#ing the transport routesfor better cost and timemanagement
%pand portfolio of services and
products
a 5esigning a comprehensive retailstrategy
b 5eveloping e=commerce strategyc 5eveloping the business of
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government services
Increase the scale of logistics
business
a Forming &.H logistics as separateentity
b AcKuiring and integratingdomestic logistics
Arrange a partnership model for
product e%pansion
a 5eveloping a savings serviceb 5eveloping loans D micro credit
servicesc 5eveloping micro=insurance
services
Integrating IT systems
comprehensively
a Hpgrading support applicationespecially $nance and accounting
b Hpgrading support applicationespecially postal operation
c Hpgrading IT infrastructure
Pos Indonesia has been developing their three line business, mail and
parcel services, $nancial services, and logistics Accordance to their strategic
business plan there is two new business lines to be developed, Property and
Pos 7art and the consideration behind that among these reasons First, the
current level of the building and land belong to Pos Indonesia is still low while
Pos Indonesia has signi$cant numbers of assets and most of them placed on
strategic location
&econd, Pos Indonesia has more than ?04+ post o-ce that spreadacross Indonesia ith such large number of post o-ce, Pos Indonesia has a
great potential physical networ" which can be developed into outlet
networ"s and used by partners to selling their products and services
physically or online through Post &hop services and Post !nline &hopping
*. IT A a"y7%73.,. IT O #3&%9#7
As part of the Financial &ervices and Technology 5irectorate, the
functionality of IT in Pos Indonesia is to provide supporting technology, both
hardware and software, in order to support main business operational and
support functions of the company The main activity of IT in Pos Indonesia
aims to meet the need of IT services for the bene$ts of company which
includes
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• &trategic planning, IT system policy and automation• IT architecture development• 5esign and development IT solutions• 7anage IT service Kuality
3. . IT Ar3h%&2r# To support business operation activity, IT in Pos Indonesia provides
applications and systems reKuired by business function as follows
3. .,. Ma%" a d Par3#" S#r9%3#a Integrated Postal !peration &ystem (IP!&), support for business for
mail and parcel operations, which include Collecting, Processing,
Transporting and 5eliveryb 5irect 7ail, main application for Admail service which include
printing, folding, and enveloping functionc arehouse 7anagement &ystem ( 7&), system which used in
warehouse management in Pos Indonesiad Tas"force &ales, application used for mail and parcel selling activitye Portable 5ata Terminal (P5T), hardware used for updating $nal
delivery Currently used limited on 9a"arta area
3. . . F% a 3%a" S#r9%3#a Financial &ervices &ystems, system which used to processing
$nancial transaction based on cash D fund which include Giro, Fund5istribution, emittance and &ystem !nline Payment Point (&!PP)
b 7obile Agent Application, mobile devices application which has
&!PP functionality based on Android platformc Agency &ystem, system used to process $nancial transaction
through agent
3. .*. R#&a%" $27% #77a etail Information 7anagement &ystem (&I7 itel), system which
used to managed retail business of Pos Indonesiab Galeripos com, e=commerce website to sell partner products
through internet
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F%'2r# *. C2rr# & IT Ar3h%&2r#
3. .-. Pr14#r&y $27% #77Property 7anagement Information &ystem (&I7 Properti), system that
used for manage the entire property of Pos Indonesia
.eside their function to provide support for main core business, IT in Pos
Indonesia also provides support to other support functions following
3. .+. A3312 &% ' a d F% a 3#a &I7A'P!&, system that used for $nancial reporting from branch
post o-ce to o-ce Area
b IT 7&, system that used for treasury managementc &P', $nancial reporting system as a support function for &I7A'P!&
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F%'2r# -. F2&2r# IT Ar3h%&2r#
3. .;. H2ma R#712r3#8uman esource 7anagement Information &ystem (&I7 &57), system
that used for management and operational support of human resource
3. ./. A77#&7 a d Pr132r#m# &a Asset 7anagement Information &ystem (&I7 A& T), system that
used for asset company managementb =Procurement, system that used for procurement operations
3. .
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a 5ata arehouse and %ecutive Information &ystem ( I&), system
that used for management reportingb Customer Complaint 8andling (CC8), system that used for handling
customer complaint
c =o-ce, system that used for mailing through internal departmentin order to paperless implementation and eJectively
d 8elpdes", system that used for handling IT complaint for internal
users
For the infrastructure, Pos Indonesia has an e%tensive coverage /4/+
of more than ?
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Information Technology
operations optimi#ation
• 5C L 5 C maintenance• &erver maintenance• 5edicated bac"up lin"
HP& procurement program HP& procurement to support operationat post o-ce branches
@ideo conference @ideo conference to enhancecommunication function becomeeJective and e-cient
&eat management Computer procurement for post o-cebranches in order to revitali#ationancient computer hardware
Currently, Pos Indonesia has several IT development and improvement
plan in eJort the future development of the company and integrating
information system The lac" of integration between the applications used inbusiness operations and support function impact to $nancial reporting
problem Currently &I7A'P!& only used in several branch o-ces while the
other prepare and send their $nancial report manually This led to delays and
inaccurate $nancial report egard to that problem, Pos Indonesia in /+1/
decided to integrate their business function with other support function
especially $nancial report through nterprise esource Planning ( P) To
implement P, P!& Indonesia appointed PT Astra Graphia Information Technology (AGIT) as consultant
3.-. C1 7&ra% &7As strategies planned to implement there must be some constraints
that may happen The $nancial and resource constraint seem to be classical
constraint that will happen, to solve this problem gain intensive informal
communication with board of director or sta"eholder to get more political
support and more importantly to ma"e sure that resource allocation and
planning action carried out successfully Time constraint happened when several pro;ects happen at the same
time or come in a short time !ne "ey to solve this constraint ma"e sure the
pro;ect leader D pro;ect manager supervise their subordinates along with goal
purpose
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&pecial case for Pos Indonesia, as they have to manage thousand post
o-ce branches social constraint seems happened so that informal
communication with board of director to release company rule or procedure
is needed
-. C1 3"27%1Pos Indonesia as the oldest postal company in Indonesia has to
transform their business core into more divergent products to get alignment
with the technological development .usiness strategies formed along with
IT strategies to get struggle in liberation postal service .ut to implement IT
strategies there must be constraint happened Accordance to e%planation
above, Pos Indonesia has planned and implement IT strategies to get more
struggle in liberation postal service
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