Tim McDonough & Brendan Schneider
21 Tips for Using Social Media
Successfully at Your School
www.schneiderb.com/4
SOCIAL MEDIA MARKETING
Joe Pulizzi
“In social media marketing,
the center of gravity – the
focus of the marketing activity
– is located with the social
networks themselves…in
contrast, the center of gravity
for content marketing is a
brand website.”
21 Tips for Using Social Media
Successfully at Your School
Experiment
21 Tips for Using Social Media
Successfully at Your School
Have a plan for when the
negative happens. (It’s a
matter of ‘when’ not ‘if’.
21 Tips for Using Social Media
Successfully at Your School
Don’t over think.
21 Tips for Using Social Media
Successfully at Your School
Use social media to drive traffic
to your website – don’t lose
focus on why you are there.
21 Tips for Using Social Media
Successfully at Your School
Be sure social media is
supporting your overall
communications strategy.
21 Tips for Using Social Media
Successfully at Your School
Engage – don’t treat social
media like broadcast (email)
marketing
21 Tips for Using Social Media
Successfully at Your School
Use social media to create,
foster, and strengthen offline
relationships
21 Tips for Using Social Media
Successfully at Your School
Measure what you are doing
(metrics)
21 Tips for Using Social Media
Successfully at Your School
You don’t have to be
everywhere. Be where your
audience is and do it well.
21 Tips for Using Social Media
Successfully at Your School
Always include a link when you
pin an image on Pinterest.
21 Tips for Using Social Media
Successfully at Your School
Schedule. Don’t automate.
21 Tips for Using Social Media
Successfully at Your School
It’s not about your school. It’s
about your audience.
21 Tips for Using Social Media
Successfully at Your School
Share great info and link to it.
21 Tips for Using Social Media
Successfully at Your School
Try to engage on social media:
ask questions, ask to RT…just
ask.
21 Tips for Using Social Media
Successfully at Your School
Use Instagram and cross-post
to Twitter and Facebook.*
21 Tips for Using Social Media
Successfully at Your School
Don’t create ghost towns.
21 Tips for Using Social Media
Successfully at Your School
Test, test, test.
21 Tips for Using Social Media
Successfully at Your School
Use external tools to help you
manage your channels.
21 Tips for Using Social Media
Successfully at Your School
Get on the next social media
channel personally before you
get on for your school.
21 Tips for Using Social Media
Successfully at Your School
Manage your social media
channels, don’t let them
manage you.
21 Tips for Using Social Media
Successfully at Your School
Consolidate your social media
channels to increase reach and
leverage staff time.
Questions
www.schneiderb.com/4
@TMcdonough1973 @schneiderb
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