Google Confidential and Proprietary 1 c Google Confidential and
Proprietary 1 Advanced Paid Search Tips You Can Implement Today
August 11, 2014 Donald Batsford, Jr.
Google Confidential and Proprietary 2 c Google Confidential and
Proprietary 2 Text Ads Product Ads Text AdsOrganic
Google Confidential and Proprietary 3 c Google Confidential and
Proprietary 3 ADS
Google Confidential and Proprietary 4 c Google Confidential and
Proprietary 4 Punctuation For Longer Headlines
Google Confidential and Proprietary 5 c Google Confidential and
Proprietary 5 {keyword} {Keyword} {KeyWord} Camel Case KeyWord
Insertion
Google Confidential and Proprietary 6 c Google Confidential and
Proprietary 6 Site Links - Ad Extension
Google Confidential and Proprietary 7 c Google Confidential and
Proprietary 7 Call Extension Ad Extension
Google Confidential and Proprietary 8 c Google Confidential and
Proprietary 8 Social Extensions
Google Confidential and Proprietary 9 c Google Confidential and
Proprietary 9 Google Shopping / Google Merchant Center
Google Confidential and Proprietary 10 c Google Confidential
and Proprietary 10 Dynamic Search Ads
Google Confidential and Proprietary 11 c Google Confidential
and Proprietary 11 Tools > Display Ad Builder
Google Confidential and Proprietary 12 c Google Confidential
and Proprietary 12 KEYWORDS
Google Confidential and Proprietary 13 c Google Confidential
and Proprietary 13 Google Keyword Planner Google Analytics 3rd
Party Tools SEM Rush SpyFu Research Tools
Google Confidential and Proprietary 14 c Google Confidential
and Proprietary 14 Broad, +Modified Broad, Phrase, [Exact] Four
Match Types
Google Confidential and Proprietary 15 c Google Confidential
and Proprietary 15 Standard Negative Keywords careers torrents /
free legal fake
Google Confidential and Proprietary 16 c Google Confidential
and Proprietary 16 Adgroup Spliting
Google Confidential and Proprietary 17 c Google Confidential
and Proprietary 17 SETTINGS
Google Confidential and Proprietary 18 c Google Confidential
and Proprietary 18 Shared Library Shared Budget Negative Keywords
Shared Ads RML
Google Confidential and Proprietary 19 c Google Confidential
and Proprietary 19 Mobile Bid Adjustment Campaign > Settings
> Devices > Mobile Up to +400% call vs click
Google Confidential and Proprietary 20 c Google Confidential
and Proprietary 20 Campaign Taxonomy / Naming E.g. - Search,
Content, Geo, Labels US / Display Campaign Name US / Search
Campaign Name UK / Search Campaign Name
Google Confidential and Proprietary 21 c Google Confidential
and Proprietary 21 Remarketing Lists
Google Confidential and Proprietary 22 c Google Confidential
and Proprietary 22 Automated Rules / Conversion Optimizer Campaigns
> Settings > Bid Strategy > Focus On Conversions
Google Confidential and Proprietary 23 c Google Confidential
and Proprietary 23 Tools > Display Planner
Google Confidential and Proprietary 24 c Google Confidential
and Proprietary 24 ReportingREPORTING
Google Confidential and Proprietary 25 c Google Confidential
and Proprietary 25 Block Internal IPs With Settings > IP
Exclusions Reduces Impressions, Clicks Block IPs
Google Confidential and Proprietary 26 c Google Confidential
and Proprietary 26 Dimensions > Top Movers
Google Confidential and Proprietary 27 c Google Confidential
and Proprietary 27 Details > Search Terms > All