2018 Online Media Kit
®
GAMEINFORMER.COM
®
Monthly Unique Visitors4 Million
Monthly Page Views17 Million
Monthly Video PlaysOver 700,000
Average Time on Site3:22 Minutes
®
VISITORS AT A GLANCEDEMOGRAPHICS
Gender88% male12% female
Age21% – 17 and under64% – 18-34 years15% – 35 and above
Median Age22 years
Marital Status73% single27% married
A LOVE FOR GAMES
Top Interest99.5% list video games as their highest topic of interest, followed by internet activity and movie going.
Time Spent with GamesOn average, visitors spend 18 hours per week playing video games.
Internet96% of visitors have broad band access.
CONSOLE & GAMES PURCHASING
Console Ownership99.5% own at least one video game console.
Xbox 360 47.9%
PlayStation 3 42.7%
PlayStation 4 35.4%
Nintendo 3Ds 32.8%
Nintendo Wii 32.3%
Xbox One 27.1%
Nintendo Wii U 16.7%
PSP 15.1%
Plans to Purchase89.6% plan to purchase or receive a game system in the next 12 months.
Xbox One 33.4%PlayStation 4 38.0%
Game Purchasing FrequencyIn the last 60 days visitors:
• purchased 4 games.• downloaded 5 game demos
®
INFLUENCE BASED ON TRUST
have made a purchase after reading about it on GameInformer.com
agree, GameInformer.com influences their purchase decisions
agree, GameInformer.com has the most complete information when it comes to buying games
agree, Game Informer is the most reliable source when it comes to buying video games.
of GameInformer.com visitors are also avid readers of Game Informer Magazine.
OUR IMPACT
Top game news sources
gameinformer.com 74.5%
ign.com 45.2%
gamestop.com 38.3%
Other 27.6%
1up.com 15.0%
kotaku.com .6%
Sources: WebTrends 2009, Comscore MyMetrix 2009, DoubleClick DART, Atlas Tracking, Gameinformer.com User Study 10/14
85%
93%
97%
88%
96%
ADVERTISER BENEFITS
Our Audience Takes Action
• Proven .18 CTR
• 85% have made a purchase after seeing and/or reading about a product on
More Impressions
Actual CPMs < CPMs sold
Higher exposure to women and youth
Achieve Reach and Frequency
54% returning visitors
46% new visitors per month
Higher Visitor Attention
• Greater share of voice
• Your ads are features on a clean, clutter-free site
Strategic Ad Placement
91% have more than one favorite section on gameinformer.com.
83% consider the Review section to be their favorite.
69% consider the News section to be their favorite.
65% consider the Forums section to be their favorite.
2015 Page ViewsAverage 17,482,430
4 MM
8 MM
12 MM
16 MM
20 MM
OVERVIEW TARGETING
®
®
ADVERTISING PARTNERS
®
ONLINE AD SPECIFICATIONS
Desktop Ad Placement Name Unit size
Maximum Expanded Dimensions
Expandable Direction
Max Initial File Size
Host-initiated Subload
Host-Initiated Video File Size Max length 3rd Party
Tag Preference
Leaderboard 728x90728x180, 728x300,
or 728x418Down 200 KB 300 KB 2.2 MB
15 sec for animation
Javascript, if DFA include INREDs
Super Leaderboard
970x90 970x250 Down 200 KB 300 KB 2.2 MB15 sec for animation
Javascript, if DFA include INREDs
970x250 Marquee
970x250 N/A N/A 200 KB 300 KB 2.2 MB15 sec for animation;
30 sec for video
Javascript, if DFA include INREDs
Medium Rectangle
300x250 or 300x600
600x250 Left 200 KB 100 KB 2.2 MB15 sec for animation;
30 sec for video
Javascript, if DFA include INREDs
Site Skin 1920x1080 N/A N/A 300 KB N/A N/A N/A1x1 (for impression
and click)
Mobile Ad Placement Name Unit size Banner Types
PermittedMax File Size GIF/JPG/PNG
Max Animation Time
3rd Pary Accepted
3rd Party Tag Preference Additional Requirements
Medium Rectangle
300x250 (Mobile + Tablet)
Standard, HTML5, Rich Media
75k 15 sec YesJavascript, if DFA include INREDs
Requires secure tag (https://)
Mobile Banner320x50 or
320x100 (Mobile)Standard, HTML5,
Rich Media75k 15 sec Yes
Javascript, if DFA include INREDs
Requires secure tag (https://)
Leaderboard 728x90 (Tablet)Standard, HTML5,
Rich Media100k 15 sec Yes
Javascript, if DFA include INREDs
Requires secure tag (https://)
Video Ad Placement Name
Standard Dimen-sions
Max Length
Frames Per Sec
Max File Size
Scaling Supported?
File Type Accepted
Video Bitrate
Audio Bitrate
Aspect Ratio
Can Be 3rd Party Served?
3rd Party Tag Preference
Pre-roll Video 640x360 :30 24 500 MB Yes
All formats accepted - Hi-res MOV preferred
2500+ 128K 0.67291667 Yes1x1
(for impression and click) or VAST
®
CONTACT
Amy ArnoldSenior Advertising Sales Associate/East Coast
tel: 518.982.1141
Janey StringerAdvertising Manager
tel: 612.486.6104
Damon Watson Advertising Sales Director
tel: 310.450.3260
fax: 310.450.3571
ONLINE ADVERTISING SALES
Top Related