2017 Media Kit
2
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The Fisherman Magazine 2017 Media Kit
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I’ve had the opportunity to dive over two dozen jetties in five different states and I’m happy to share my fish-eye experiences so that you can learn where to best position your-self on any breakwater you decide to fish.
Breakwaters and jetties are like people; no two are identical and each one has their own distinct personality. Some, like the breakwaters at Menemsha on Martha’s Vineyard are short and compact, while the breakwaters off Rockport Harbor are both tall and deep. Many of the jetties or groins in New Jersey are low walls that serve as barriers. They are built out from the beach to check erosion and the drifting of sand. The trio of breakwaters near Point Judith, Rhode Island works in harmony to create the Harbor of Refuge. Shinnecock Inlet and Moriches Inlet on Long Island, and Barnegat in New Jersey are the gateways to large bay systems on one side and the open ocean on the outside. The common characteristics to all of these manmade structures are their ability to attract and hold fish.
I first started diving breakwaters in the ‘60s and the attraction has always been the di-versity of life that can be found among the cracks and crevices, especially at the base of the structure. Soon after these rock walls were built they were colonized by many different forms of marine life that provide food and habitat for juvenile fish and thus set up the base of the food chain. Today, lobsters, crabs and shrimp crawl about the bottom, while clams burrow in the sand, and mussels cling to the rocks. Weaving their way through the boul-ders you’ll find cunner, tautog, sea robins, black sea bass and eels. In addition to these com-mon residents and all the gamefish they attract, I’ve also seen immense roughtail sting-
Anglers line up at the tip of the western jetty at Shinnecock Inlet just before sunrise. Although the tip of the breakwater is an excellent place to fish, don’t overlook working the bowl on the side of the wall up against the beach. Bait will sometimes hold in that pocket, and big bass and blues will routinely patrol that area.
A unique perspective into the biodiversity that exists around the many breakwaters and outflows that can be found all along the Striper Coast.
A Fish-Eye Look at Structure, Habitat and Famous Fishing Spots
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The FishermmaThe Fisherman Magazine16
rays, sturgeon, triggerfish, sharks, huge ocean pout, gargantuan conger eels and in the ‘70s large goosefish (monkfish) were an ever present menace while night diving October through December. These manmade structures are an oasis in an otherwise sea of sand. In addition to striped bass, bluefish, fluke, flounder, bonito and false albacore, occasional catches of black drum, cobia, grouper and even tarpon have been taken off breakwaters far to the north of their normal range. If you want fish to come to you or you want to find them literally under your feet, fish a breakwater.
CAPE ANNE, MASSACHUSETTSIn Rockport an impressive series of breakwaters were completed in 1894 to form the
Sandy Bay National Harbor of Refuge. In addition to the two breakwaters on land there is a V-shaped wall extending northwest by west toward Andrews Point and southerly, the breakwater extends to Avery’s Ledge. The midsection of the breakwater is an impres-sive granite wall that stands high above the water, yet the majority of this structure is a submerged breakwater that is covered by high tide. Back in my spearfishing days I would make a yearly pilgrimage to Cape Anne to dive the clear, deep (60 feet along the inside edge), and cold water in search of codfish. It was always a thrill to dive amongst the enor-mous granite blocks where the elusive cod would hide in the shadows or emerge from the holes created by the juxtaposition of these mammoth stones. Like so many other break-waters I would find concentrations of fish in the very middle and at both ends of the struc-ture. In the ‘80s there were few tautog found that far north, however I would frequently find a dozen or more tog, all over 9 pounds, schooled up together at the northern tip of the center wall. Breakwaters are full of surprises.
POINT JUDITH, RHODE ISLANDEast WallIn contrast to the deep water that surrounds the Rockport breakwater, the Point
Judith Harbor of Refuge sits in relatively shallow water with the deepest spots around 20 feet deep. The series of three breakwaters is 2.5 miles long. The East Wall is located near the Point Judith Lighthouse. This breakwater features a sandy beach on its western side, and a boulder strewn stretch of beach sits on the eastern side. The inside, or harbor side of the wall, is very shallow and far less productive than the
This offshore breakwater creates the Harbor of Refuge off Rockport that encloses over
1,600 acres to a depth of 60 feet.
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The Fisherman Magazine18
Make sure the tail isn’t hanging
on the hooks, inspect the plug for
tears in the skin and keep an eye
on the waxed wrap; the last thing
you want to be doing is fishing an
ineffective lure.
And finally, after a night fishing
you need to properly care for the
skin plug in order to ensure it will
last. No matter how late it is or how
tired I am, when I have fished a skin
plug I toss it in a bag in the fridge
before going to sleep. The next day
I rinse the plug with freshwater,
hang it so any excess water drains
out and place the plug back in the
Zip-Lock bag in the freezer. Many
surfcasters freeze their skin plugs or
keep them in a salt slurry, but I find
this is not necessary when you take
the time to brine the skin in the first
place. To me freezing a wooden
plug that has possibly taken on
water is only going to damage it,
and when I have kept them in salt
I found the hooks and hardware
would corrode in short order.
John Hanecak lands a hefty striped bass that fell for a large metal-lip swimmer draped in an eelskin.
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www.TheFisherman.com » July 7, 201626
iced over the Barnegat Light Reef,
and there was one report of a 32-
inch area rug being stuffed in a
cooler. “Out there it’s bucktails
armed with the 6-inch pink shine
Gulp! Swimming Mullet,” said Liza.
Blowfish are being caught in
decent sizes and numbers bayside
around the 42 Buoy and are still
being plucked off the Barnegat
Municipal Dock where crabbing is
still hot. Clamming is very good.
BARNEGAT“The amount of peanut bunker in
the bay is amazing, it’s like September,”
exclaims Capt. Alex aboard Lighthouse
Sportfishing, and it’s been steady action
with bluefish to 3 pounds. Along the south
jetty at the inlet, 3- to 4-pound blues are
tearing into white BKDs, and the skipper
had a very reliable report of sheepshead at
the tip of the south jetty. Fluking insofar as
keepers are concerned, has been very slow.
BARNEGAT LIGHTCapt. Ted and parties on the Super
Chic were offshore through the
weekend after tuna, sharks and tilefish,
but the skipper said that overall it was a
picky week in close with small bluefish,
fluke and sea bass. His canyon schedule
has kicked in and there are choice dates
available in late July and during August.
“Good wreckin’ this past week, and
one charter, the Rich Worley party
caught plenty of ling to 3 pounds and
had limits of sea bass to 3 pounds all
around,” reported Capt. Sam “The Slam”
Rescigno aboard the Mary M IV early
Saturday evening. The knuckleheads
were all over squid and clam baits, with
the red hake on the bergall strip take.
Adding to the meat pile were some
chub mackerel topping at a smidge
over 1 pound. He mentioned that good
numbers of close-to-legal porgies were
caught and he anticipates that bigger
scup will be showing soon.
“Quality sea bass and more keeper fluke,
and a lot of throwbacks. Plenty of action,”
enthuses a fired-up Gina from the Carolyn
Ann III, and Clifton’s Scott Weisz rocked the
house with a 6.73-pound fat mama, adding
to a limit catch of sea bass to 3 pounds.
Gina remarked that the bucktail/squid strip
combo was especially hot, but plenty of
flatties and sea bass were also being caught
with squid/spearing. It’s now a two sortie-
per-day schedule, the first departing at 8
a.m. and the second at 1 p.m.
Capt. Lenny on the Miss Barnegat Light
relayed that it continues a mix of short and
keeper fluke, but there are sea bass going
into the buckets. Bucktail/Gulp! and the
squid/spearing combo are fooling the
flatties, and the biscuits are inhaling squid.
SURF CITYJoe from Surf City Bait & Tackle
was as busy as a one-armed mate on
a bluefish boat when we called early
Friday morning. Customers were in for
Gulp!, squid, Fishbites, bunker, clams
and beach shark rigs, in addition crab
traps and drop lines. He said a big sand
tiger was caught and released the night
previous, and word among the sharking
sand soldiers was that the brown forces
were beginning to invade the island
beaches and the back bay. It’s a pick at
short and keeper fluke in the surf. Ditto
High Bar Harbor bayside, and the flatties
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Denise caught this 26-inch, 15-pound striper off Newburgh in the Hudson River while fishing with Capt. Bob of Off The Charter charters.
www.TheFisherman.com » July 7, 201627
are grabbing half- to 1-ounce bucktails
tipped with the pink 3-inch and 4 inch
Gulp! Swimming Mullets. Kingfish are
making their way up from the lower
reaches of the island and are starting
to get picked off with Fishbites and
clam here and there from Surf City to
Harvey Cedars. Blues to 3 pounds are
being caught on fresh bunker chunks
and metals in the suds and along the
south jetty at Barnegat Inlet. Crabbing
is ranging from good to very good in
the bay, and the store’s weekly “Kids
Crabbing Contest” is underway.
SHIP BOTTOMJoe C. at Fisherman’s Headquarters
relays that there are fluke and cocktail blues
being caught along the island’s beaches,
the former with Bucktail/Gulp! The latter
putting the chomp to cut mullet and
bunker chunk baits. Flatties from 14 to 17
inches, along with the occasional keeper,
are nailing squid/killie and bucktail/Gulp!
along the south jetty at Barnegat Inlet, and
there have been a few weakfish caught in
the surf at Seventh Street in Barnegat Light.
To the south at Holgate, it’s an after dark
shark scene bayside with browns tearing
into mackerel and bunker chunks.
BEACH HAVENJim from Morrison’s Marina reports
spotty fluking along the beaches and up
at Barnegat Inlet, and a few slip holders are
scoring with football bluefin in the canyons.
“The 6-inch Gulp! grub in chartreuse
and new penny on a bucktail or as a teaser
is catching fluke to 4 pounds,” relays Capt.
Brant aboard the Miss Beach Haven,
adding that sea bass to 2-1/2 pounds
can’t keep from inhaling squid offerings.
SOUTH JERSEY/DELAWARE BAY
REPORTABSECON TO FORTESCUE
by Bob Misak
The deeper waters of the inlets and the wrecks out front are now
where you will find your structure sitting, cool water loving big boys
of the fluke and sea bass variety.
This Week’s Best Bet
The flounder fishing in South Jersey
picked up nicely this past week and
the Absecon and Tuckerton Bays had
a number of anglers check in with
nice catches of flatfish. Winds were
cooperative and water temps were right
on for bottom bouncing at around 68 to
70 degrees. In addition to the back bay,
the wrecks out front gave some nice
fish too, with large bucktails or other live
offerings being responsible for some
doormats. Striper fishing continues to
wind down but some anglers up in the
Egg Harbor River or the Mullica are still
finding one or two 28 inchers to take.
Bluefish are all over and now their size
is down to the one-three pound range,
proof that they will stick it out for the
summer. Kingfish, some keeper fluke
and a short bass here and there are on
the beach, and weakfish are still all over,
with some tiderunners being found by
those sporting fresh shedders.
TUCKERTONOver at Sheltered Cove Marina
there was word from Jack of a little more
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Fishlure Charters on Lake Ontario running out of Rochester, NY. Local Fishing Report Section - The same regional edition targeting
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Snapshot
Frequency 38 Issues/year
Established 1966
Subscribers/Digital Magazine Imp’s/Newsstand 91%
Promotional Distribution 9%
Total Audience 150,000
Male/Female 94/6
Avg. Age 51
Avg. HH Income $114,000
Plan to renew current subscription 94%
Readers say a subscription is a good value for the money 97.7%
Trust what they read in The Fisherman 91%
Subscribed for 10 years or more 52%
Doesn't subscribe to any other fishing magazine 43%
Percent of readers who have more confidence in a brand
or service if seen advertised in The Fisherman 66%
Percent of readers who have made an unplanned purchase
as a result of seeing an ad 65%
Percent of readers who say cover images have improved 79%
Percent of readers who say features have improved 61%
Avg. # of days per year go fishing 45
Boat Ownership 75% (13% plan to purchase)
Outboard Ownership 68% (13% plan to purchase)
Plan to purchase Marine Electronics in next 12 months 27%
# of Rod/Reel Outfits Owned 17
Avg. amount spent on tackle/year - 56.1% $1,000+
Readership
Brand Loyalty
Fishing Participation
BOAT & MOTOR BUYER’S
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Magazine Demographics
Feature Section
Report Section
Mechanical Requirements - Feature And Report
FULL PAGELive: 6.812” x 10”
Bleed: 8.125” x11”
Trim: 7.875” x 10.75”
2/3 PAGE
VERTICAL4.5” x 10”
2/3 PAGE HORIZONTAL6.812” x 6.66”
1/2 PAGE VER-
TICAL3.375” x 10”
1/2 PAGEHORIZONTAL
6.812” x 4.875”
1/3 PAGEHORIZONTAL6.812” x 3.25”
1/3 PAGE VER-
TICAL 2.125”
x 10”
1/6 PAGE HORIZONTAL4.5” x 2.375”
1/3 PAGE SQUARE
4.5” x 4.875”
1/6 PAGE
VERTICAL 2.125”
x 4.875”
1/4 PAGE3.375”
x 4.875”
2 INCH 4.5” x 1”
2 INCH 2.125”
x 2”
3 INCH 6.812” x 1”
3 INCH 4.5” x 1.5”
3 INCH
2.125”
x 3”
1/4 PAGE4.5” x 3.64”
1/4 PAGEHORIZONTAL6.812” x 2.375”
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4.5” x 2.375”
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4.875”
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x 4”
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1 INCH 2.125” x 1”
Ad File FormatPDF (Portable Document Format)
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TheThe FFisishehermrmanan MMagagazazinine e 20201717 MMedediaia KKitit6
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The Fisherman Magazine 2017 Media Kit12
2017 Issue and Bonus Distribution Calendar
Issue # Topic On Sale Date Ad Closing
01 - JANUARY MONTHLY: 2017 Boat & Motor Buyer’s Guide ...................................................................................................December 29, 2016 ........12/01/16BONUS DISTRIBUTION: 10,000 Garden State Outdoor Show NJ Newsprint 12/08/16
02 - FEBRUARY MONTHLY: Boat Sense - Inshore Fishing Boats/ Here Come the 2017 Spinning Reels .........................January 26, 2017 ............12/28/16BONUS DISTRIBUTION: MTA New Jersey Boat Sale & Expo, Boston Boat Show, Surf Day, NJ, NY Boat Show, New England Fishing & Outdoor Expo Newsprint 1/05/17
Rhode Island Saltwater Fishing Expo, CMTA Hartford Boat Show, NY Sport Fishing Federation Show, Springfield Sportsman Show, Providence Boat Show
03 - MARCH MONTHLY:2017’s Most Innovative Lures/Boat Sense – First Boat ..................................................................February 23, 2017 ..........01/26/17BONUS DISTRIBUTION: 15,000 World Fishing & Outdoor Expo, NY, Saltwater Expo, NJ, Philadelphia Outdoor Show, Philadelphia Boat Show, Newsprint 2/02/17
Asbury Park Fishing Show, Ward Melville High School Fishing Show, Atlantic City Boat Show
04 - APRIL MONTHLY: 2017 Dream Boat Fishing Challenge/Spool UP GUIDE: 2017’s Best Line ....................................March 30, 2017 ................03/02/17 Boat Sense – Family Boats – Dual Consoles, and Cabins. Newsprint 3/09/17
Show:Beach N Boat Season-Long Tournament, NJ, Massachusetts Striped Bass Association Show, Northeast Fishing & Hunting Show
05 - Weekly Issue ...................................................................................................................................... April 6, 2017 ................. 03/23/17
06 - Weekly Issue ...................................................................................................................................... April 13, 2017 ............... 03/30/17
07 - Weekly Issue ...................................................................................................................................... April 20, 2017 ............... 04/06/17
08 - MAY MONTHLY: 2017 Season Opener MEGA ISSUE/Feature -5 Best Value Rod/Reel Outfits (Fluke spinning, Striper/Blues Conventional, Surf, Party Boat, Multi-use combo) ....................................................April 27, 2017...................03/30/17MASSIVE BONUS DISTRIBUTION: 68,000 Special SOCIAL MEDIA BOOST to online digital edition. Target 50,000 additional readers. Newsprint 4/06/17Plus Spring Hard Copy Push - 10,000 Over 75 specialty distribution locations including marinas, tackle shops, marine supply stores, and marketing blitz to over 300 new retailers. Plus Additional 8,000 Hard Copy Distribution: Cape May Boat Show, NJ, Strictly Boating Sale, NJ, Governors Cup Fishing Tournament, NJ, Jamaica Bay Kayak Tournament, Downe Horseshoe Crab Festival, NJ, ASAC Tournament, NJ, *Boat Sense – Inshore/Light Tackle Boats
09 - Weekly Issue ......................................................................................................................................May 4, 2017 ................. 04/20/17
10 - Weekly Issue ......................................................................................................................................May 11, 2017 ............... 04/27/17
11 - Weekly Issue ......................................................................................................................................May 18, 2017 ............... 05/04/17
12 - Weekly Issue ......................................................................................................................................May 25, 2017 ............... 05/11/17
13www.TheFisherman.com
Issue # Topic On Sale Date Ad Closing 13 - JUNE MONTHLY: Inshore Special Issue/ Boat Sense - Sport Fishing Speed Demon Center Consoles/ ................ June 1, 2017 ..................05/04/2017 Plus Shark Tournament Guide Newsprint5/11/17 EDITOR PICKS FOR BEST PREMIUM NORTHEAST INSHORE RODS OF 2017 DISTRIBUTION: 8,000 Star Island Shark Tournament, Mako Mania, NJ, Mako Fever - Catch It Tourney, NJ, GABT Tourney, NJ, LIBT Tourney, NJ, Staten Island Tuna Club’s Armed Forces Invitational Striped Bass Tournament, NY/NJ, Saltwater Anglers of Bergen County’s Annual Fluke Tournament, NJ, JCSA Shark tournament,South Jersey Marina Shark Tournament, Warriors for Warriors Tournament, NJ, Junior Anglers Day, NY, Pt. Lookout Shark Tournament, NY, Freeport Hudson Anglers Shark Tourn, NY, Molnars Landing Shark Tournament, NY, Start Island Shark Tournament, NY, Suffolk Marine Striper Tournament, NY, Moriches Anglers Shark Tournament, NY, Westbrook Inshore Open Tourney - CT
14 - Weekly Issue ...................................................................................................................................... June 8, 2017 ............. 05/25/2017
15 - Weekly Issue ...................................................................................................................................... June 15, 2017 ........... 06/01/2017
16 - Weekly Issue ...................................................................................................................................... June 22, 2017 ........... 06/08/2017
17 - JULY MONTHLY: Offshore Special Issue/ Boat Sense – Range ........................................................................................ June 29, 2017 ..............06/01/2017BONUS DISTRIBUTION: 6,000 BHMTC White Marlin Open, NJ, Duke of Fluke Tourney, NJ, Point Pleasant Elks Fluke Tourney, NJ, Raritan Bay Angler’s Charity Fluke Tourney, NJ, Newsprint 6/08/17 ASAC Tournament, NJ, Bay Shore Mako Tournament, Woodcleft Shark Tournament, NY, Westbrook Offshore Open Tourney - CT, Great Gun Anglers Shark Tourn, NY, Combs Duke of Fluke Tournament, NY, Freeport Hudson Anglers Fluke Tourn, NY, Niantic Shark Week Tourney - CTHampton Bays FD Fluke Tournament, NY, Captree B&T Tournament, NY, Surf Rats Ball, NY, LI Marlin & Tuna Tournament, NY, Tri State Shootout Tourney - Block Island, RI
18 - Weekly Issue ......................................................................................................................................July 6, 2017 ............... 06/22/2017
19 - Weekly Issue .......................................................................................................................................July 13, 2017 ............. 06/29/2017
20 - Weekly Issue .......................................................................................................................................July 20, 2017 ............. 07/06/2017
21 – AUG. MONTHLY: Wreck and Bottom Fishing Play Book/Boat Sense – Repower Guide ........................................... July 27, 2017 .................06/29/2017BONUS DISTRIBUTION: 5,500 Friendly Sons of Shilleagh Fluke Tourney, NJ. Fishhawks Saltwater Fishing Club’s Month-long Fluke Tourney, NJ, Forked River Tuna Newsprint 7/06/17 Club Fluke Tourney, NJ, Hook N Ladder Fluke Tourney, NJ, Ike’s Celebrity Pro-Am Bass Tourney - The Ike Foundation, NJ, JCAA Fluke Tourney, NJ, MA500, NJ, Babylon Tuna Tournament, NY, MarinaMax Offshore Shootout, NY, , Molnars Fluke Tournament, NY, LIBBA Jamboree, NY, Hampton Invitational Marlin Tourn, NY, Star Island Mako Tournament, NY, Moriches Anglers Fluke Tournament, NY
22 - Weekly Issue ...................................................................................................................................... August 3, 2017 .......... 07/20/2017
23 - Weekly Issue ...................................................................................................................................... August 10, 2017 ........ 07/27/2017
24 - Weekly Issue ...................................................................................................................................... August 17, 2017 ........ 08/03/2017
25 - Weekly Issue ...................................................................................................................................... August 24, 2017 ........ 08/10/2017
26 – SEPT. MONTHLY: Surf Fishing/The Ultimate Surf Fishing Gear Guide/ The Fisherman’s
BEST OF SHOW – ICAST 2017/Boat Sense – Luxury Fishing Boats ............................................... August 31, 2017...........08/03/2017BONUS DISTRIBUTION: 17,000 Norwalk Boat Show, CT, Tobay Boat Show,CT , MTA Jersey Shore Boat Sale & Expo,The Fisherman’s Surf Show, NY, Newsprint 8/10/17 Montauk Surf Classic, NY, South Shore Surf Classic, NY, Jones Beach Surf Classic, NY, White Water Marine Fishing Challenge, NY, MarineMax Shootout, NY, Martha’s Vineyard Striped Bass Derby, MA, The Nantucket Inshore Classic, MA, LBI Surf Classic, NJ, Beach and Boat Tournament, NJ,
27 - Weekly Issue ...................................................................................................................................... Sept. 7, 2017 ............. 08/24/2017
28 - Weekly Issue ...................................................................................................................................... Sept.14, 2017 ............ 08/31/2017
29 - Weekly Issue ...................................................................................................................................... Sept. 21, 2017 ........... 09/07/2017
30 - OCT. MONTHLY: The Striped Bass Issue/ Conventional Reel Convention/Boat Sense – Three Season Boats .................. Sept. 28, 2017 ...............08/31/2017 SHOWS: LBI Suf Classic, NJ, TOG-Tober Blackfish Tourney Newsprint 9/07/17
31 - Weekly Issue ...................................................................................................................................... October 5, 2017 ........ 09/21/2017
32 - Weekly Issue ...................................................................................................................................... October 12, 2017 ...... 09/28/2017
33 - Weekly Issue ...................................................................................................................................... October 19, 2017 ...... 10/05/2017
34 - NOV. MONTHLY: Blackfish and Wreck Fishing/Anatomy of a Blackfish Outfit/Boat Sense – 2018 Models First Look .................... October 26, 2017 .........10/28/2017 Newsprint 10/05/17
35 - Weekly Issue ...................................................................................................................................... Nov. 2, 2017 ............. 10/19/2017
36 - Weekly Issue ...................................................................................................................................... Nov. 9, 2017 ............. 10/26/2017
37 - DEC. MONTHLY: Black Friday- Holiday Gift Guide/Boat Sense – Marine Electronics ........................................ Nov.16, 2017 .................10/19/2017 Newsprint 10/26/17
38 - Weekly Issue ...................................................................................................................................... Nov.23, 2017 ............ 11/09/2017
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TheFisherman.com is the premier fishing web site for anglers in the Northeast and Mid Atlantic regions, with special premium content available to The Fisherman magazine print subscribers only. With an enormous amount of content by The Fisherman staff and many of the greatest authorities in sportfishing TheFisherman.com offers eye popping images and video, in depth how-to instruction, up-to-the minute fishing news, the region’s most comprehensive fishing report section comprised of over 45,000 words per week, product information, weather, tides, sea surface temperature, knots, rigs, state-to-state fishing regu-lations, Navionics Nautical Charts, our magazine archive, recipes from the greatest seafood chefs, event calendar, and The Fisherman TV episodes.
is the premier fishiinnggg wwebb site for anglers in the Northeastt andd MMid Atlantic regionsth i fi hi gg bb it f gl i th N th t d MMid Atl ti gith i fifi hhii bbb iit ff l i th N thh tt ddddd MMMidd Atl ti i
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The Fisherman TV - It’s our monthly TV show that airs on TheFisherman.com. More like an elaborate news story, we produce our show as the action is happening not a year in advance like other shows. As a result The Fisherman TV provides relevant information that anglers can use today.
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