#CauseSD ™
BREE VON FAITH, VOLUNTEERMATCH
JENNIFER KANG, TAPROOT FOUNDATION
Skills-Based Volunteering: Help Bring Purpose to your Brand
™
#CauseSD ™
DISCUSSION CHECKLIST
What is skills based volunteering? Why is this important? How do you get started today?
#CauseSD ™
WHAT IS SKILLS-BASED VOLUNTEERING
#CauseSD ™
UNDERSTANDING THE SPECTRUM
Taproot Foundation, 2008.
Nonprofit Needs
Types of Support
Examples of Common Activities
#CauseSD ™
Body Slide Option D
•Bullet 1 •Bullet 2
•Bullet 3 • Bullet
Photos from Groupon Engineering Blog
#CauseSD ™
CASE STUDY – PRO BONO The Adobe Pro Bono Initiative is a mature pro bono program that provide employees with opportunities
to participate in team-based projects, individual projects, or projects on the Taproot+ Platform
Program Components
Teams of employees
complete high-profile projects
Individual employees
identify and lead their own projects
Adobe Project Match
Employee Project Match
Taproot+ Projects
Employees connect with nonprofits on the Taproot+
platform The Adobe Initiative is a highly customized program that has been developed through a four year partnership; the program has contributed more than $600,000 in services to nonprofit organizations and is poised for large scale growth in 2016.
#CauseSD ™
WHY IS THIS IMPORTANT?
#CauseSD ™
VARIED VOLUNTEER PROGRAMS ARE MOST SUCCESSFUL
#CauseSD ™
VARIED VOLUNTEER PROGRAM COMPONENTS
Classroom Support,
Mock Interviews, Career Fair Coaching
Hagerty Events
Education & Youth
Development Economic
Development & Trail Access
for Local Community
Pro Bono Projects: Trail Use Data Analysis Salesforce Transition Develop HR Policies
TART Trails
Trail Clean Up,
Blood Drives, Fueling our
Communities
Company Cause Areas
Signature Partnerships,
Events & Projects
Staff & Team Led Volunteer Projects
Service Days
Group Opportunities
Individual Passions & Skill Sets
VTO & Individual
Volunteering
#CauseSD ™
GOOD FOR BUSINESS An effective pro bono program maximizes both business value and social impact
Human Resources Pro bono programs are great drivers of professional development, increasing employee satisfaction, enhancing recruitment, and creating a more interconnected workplace Reputation These programs help you expand your network, improve brand and public relations and/or strengthen your sustained license to operate Innovation Pro bono projects can help foster a climate of innovation, result in new or improved products, and/or expand into new markets or enhance your current market penetration
Increased Community Impact Enable your community partners to expand their own impact by building their capacity to deliver their critical services to the community
Taproot Foundation, 2008.
#CauseSD ™
THE NUMBERS
of nonprofits want more PRO BONO
5% of professionals are interested in joining a board if pro bono and in-kind were their expected contribution
91%
$150/hr
Conservative average value of pro bono services:
3+ YEARS.
of recent MBA grads would be willing to forgo up to of their expected income to work at a company with a better reputation for CSR and engagement
92%
According to CECP’s annual survey, pro bono and board service have been the fastest growing CSR programs for
of the millennial workforce would prefer to work at a company that provides opportunities to apply their skills to benefit nonprofit organizations
66%
97% 14%
Skills-based volunteers are more likely to have a higher level of employee morale than non-volunteers
38%
32 million LINKEDIN members indicated interest in skilled volunteering
#CauseSD ™
JUMP-START TODAY
STRATEGIC PROGRAM DESIGN
HOW DO I GET STARTED?
#CauseSD ™
LISTEN TO COMMUNITY NEEDS
#CauseSD ™
Jump-Start a Skills-Based Volunteer Program
1) Look within your Company 2) Find Connections 3) Learn & Scale
#CauseSD ™
Look within your Company
• Identify motivations •Recruit potential advocates •Align functionality with volunteerism
#CauseSD ™
Find Connections
• Existing nonprofit relationships • Explore staff nonprofit connections • Online Resources:
• VolunteerMatch.org • Taproot Foundation • LinkedIn Volunteer Marketplace
#CauseSD ™
STRATEGIC PROGRAM DESIGN: 5 ESSENTIAL STEPS
GOAL-SETTING
DISCOVERY
DESIGN
PILOT
ASSESSMENT
IDENTIFY WHAT YOU WANT YOUR PROGRAM TO ACCOMPLISH
TEST AND PROVE YOUR DESIGN CHOICES
DESIGN A STRONG PROGRAM THAT MEETS YOUR GOALS
EXPLORE THE OPPORTUNITY TO BUILD A POWERFUL PROGRAM
LEARN FROM YOUR PILOT AND MAKE IMPROVEMENTS
#CauseSD ™
COMMUNITY GOALS
►Target specific issue area or cause ►Build capacity of partner organizations
so that they can better achieve their missions
►Enhance giving program to have a deeper, broader impact
IDENTIFY THE IMPACT YOU WANT TO MAKE GOAL-SETTING
DISCOVERY
PILOT
ASSESSMENT
DESIGN
►Enhance HR efforts ►Build reputation ►Foster innovation
IDENTIFY YOUR GOALS
BUSINESS GOALS
#CauseSD ™
EXPLORE YOUR OPPORTUNITY
CONDUCT RESEARCH TO INFORM PROGRAM DESIGN GOAL-SETTING
DISCOVERY
PILOT
ASSESSMENT
DESIGN
INTERNAL Q’s
What skills are available among our employees?
What’s the appetite for pro bono service?
What’s the bandwidth to take on pro bono projects?
What’s the feasibility of integrating pro bono into HR practices?
What motivates/inspires our employees?
EXTERNAL Q’s
What are the areas of social sector need?
Is pro bono service a suitable solution? If so, what skills are necessary?
What type of pro bono project support is necessary?
What are other companies doing?
#CauseSD ™
FIND THE CROSS-SECTION: WHERE DO SECTOR NEEDS & AVAILABLE SKILLS OVERLAP?
USE YOUR RESEARCH TO INFORM PROGRAM DESIGN GOAL-SETTING
DISCOVERY
PILOT
ASSESSMENT
DESIGN
DESIGN YOUR PROGRAM
#CauseSD ™
PILOT YOUR APPROACH
GOAL-SETTING
DISCOVERY
PILOT
ASSESSMENT
DESIGN
REMEMBER THE FIVE KEY TENETS OF SUCCESSFUL PRO BONO PROJECTS 1. The project is completed and delivered in a timely
manner 2. The deliverable is implementable and sustainable 3. The Clients’ and the Volunteers’ expectations are
met or exceeded 4. All parties report high satisfaction with the group’s
interactions 5. The Client reports that the project made an impact
#CauseSD ™
LEARN AND GET BETTER
Assess your findings and recommend improvements: What went well? What could be enhanced?
Evaluate the success of the project (i.e. participant satisfaction, progress against stated goals)
Adjust your model to reflect recommended improvements
EVALUATE. ASSESS. IMPROVE. GOAL-SETTING
DISCOVERY
PILOT
ASSESSMENT
DESIGN
#CauseSD ™
Get Started Today!
1) Assess & Evaluate 2) Communicate & Share 3) Build Relationships &
Reach Out
#CauseSD ™
OPTIONAL SUBTITLE
#CauseSD ™
JENNIFER YUAN KANG SENIOR CONSULTANT, ADVISORY SERVICES TAPROOT FOUNDATION 1000 N. ALAMEDA STREET, SUITE 320 LOS ANGELES, CA 90012 T (213) 988-6271 X300 C (626) 592-2783 [email protected] WWW.TAPROOTFOUNDATION.ORG
Thank You BREE VON FAITH
SENIOR MANAGER, MARKETING VOLUNTEERMATCH
550 MONTGOMERY STREET, FL 8 SAN FRANCISCO, CA 95111
@BREEVONFAITH C (805) 732-6129
[email protected] SOLUTIONS.VOLUNTEERMATCH.ORG
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