2015 PromaxBDa LocaL award winnersGENERAL BRANDING/IMAGE: NEWS STATION IMAGE – LARGE MARKET
GOld News10 Oscars - red carpet real stars News10 KXTV
Silver peace wPIX-TV/ PIX11
BrONZe YOur MOrNiNg rebOOted KXAs NBC 5, PlANeT 365, HoTHAus CreATIVe
2015 PROMAxBDA INDuSTRy IcON AWARD
PreseNTed To… leslie lYNdON Veteran Fox TV Stations advertising and promotions executive; recognized for her 18 years of distinguished service to local station creative directors, network colleagues, and syndication partners.
GENERAL BRANDING/IMAGE: NEWS STATION IMAGE – MEDIuM MARKET
GOld geOrge KNapp “sOMe stOries” - NOw YOu KNOw lauNch caMpaigN KlAs-TV / “8 News Now”
Silver wiNter is NOt a seasON; it’s aN OccupatiON. wTNH
BrONZe ON YOur side defiNed wGrZ
The annual PromaxBDA Local Awards celebrates and honors the best in local media, marketing and design, driving excellence, creativity and innovation from the local market. The Local Awards are presented at Station Summit 2015, the yearly gathering of networks, station groups, syndicators and local broadcasters where we discuss, dialogue and debate the issues, trends and emerging business opportunities driving success in local television.
GENERAL BRANDING/IMAGE: NEWS STATION IMAGE – SMALL MARKET
GOld weather screeNs wTVA
Silver YOur best MOrNiNg - JaY galle wdsu CreATIVe serVICes
BrONZe wKbN histOrY iMage wKBN
GENERAL BRANDING/IMAGE: STATION IMAGE (NON-NEWS STATION)
GOld “what a gaMe” - csN iMage cOMMercial ComCAsT sPorTsNeT CHICAGo & 11 dollAr BIll
Silver wOtV iMage woTV
BrONZe tVa - laNceMeNt artisaNs GrouPe TVA
TOTAL PAcKAGE DESIGN – STATION/cHANNEL: ON-AIR
GOld wMlw: the M wmlw
Silver wgN-tV New lOOK wGN-TV
BrONZe seasON Of shariNg TrIBuNe CreATIVe wesT
GENERAL BRANDING/IMAGE cAMPAIGN – LARGE MARKET
GOld Nbc4 iMage caMpaigN KNBC
Silver “whY turN tO News 4?” wNBC - NBC 4 New YorK
BrONZe behiNd the sceNes Bell medIA AGeNCY
GENERAL BRANDING/IMAGE cAMPAIGN – MEDIuM MARKET
GOld ctV MOrNiNg liVe edMONtON - real persONalities Bell medIA AGeNCY
Silver the haNds that built cONNecticut wTNH
BrONZe ctV News edMONtON - YOur News NOw Bell medIA AGeNCY
GENERAL BRANDING/IMAGE cAMPAIGN – SMALL MARKET
GOld wgNO-tV gOd bless lOuisiaNa caMpaigN wGNo-TV
Silver whY we iNVestigate wATermAN BroAdCAsTING
BrONZe wpta YOur stOrY. Made here wPTA 21AlIVe
HOLIDAy/SPEcIAL EVENT PROMOTION
GOld gOOd daY christMas Cw31/KmAX
Silver fOr dad AmerICA CV NeTworK
BrONZe tVO hOlidaYs 2014 TVo
PROGRAM PROMOTIONAL SPOT
GOld get flashed wsFl-TV
Silver white cOat MaN Ksl TV
BrONZe lip dub 2015 FoX 50/wrAZ
PROGRAM PROMOTIONAL cAMPAIGN
GOld darbY dOuglas returNs tO KhOu KHou-TV
Silver Mets ON piX11 wPIX-TV/ PIX11
BrONZe silVi KNOws KING 5
IMAGE PROMO
GOld the u’z tOONs: sKetch cOMedY wCIu
Silver 100% chaNce Of eubaNK Ksl TV
BrONZe dONate tO tVO TVo
SPEcIAL EVENTS PROMO
GOld baNK Of aMerica chicagO MarathON wmAQ
Silver gOOd daY cOMic cON Cw31/KmAX
BrONZe flOrida supercON cONtest sFl-TV
DESIGN: ID
GOld sfl-tV hOlidaY ids sFl-TV
Silver hOlidaY ids wPIX
BrONZe teleXitOs NetwOrK id TelemuNdo sTATIoN GrouP
BrONZe KOiN 6 watchiNg Out fOr YOu ids KoIN-TV
GENERAL ENTERTAINMENT: PROGRAM PAcKAGE
GOld eleMeNts Of cOMedY KPlr/TrIBuNe
Silver liVe frOM the red carpet: Oscars, ccMa, eMMYs TrIBuNe CreATIVe wesT
BrONZe the ValleY shOw OpeN wBdT-TV/medIA GeNerAl
NEWS/INFORMATION PROGRAM SPOT
GOld i’M a teN FoX 17
Silver ctV News tOrONtO - repOrters: “Michelle” “cOliN” “ashleY” aNd “pat” Bell medIA AGeNCY
BrONZe glObal bc - News hOur iMage caMpaigN GloBAl BC
PROGRAM SPEcIFIc PROMO – NEWS
GOld cctV glObal busiNess PHoeNIX medIA GrouP
Silver ctV News - ctV News tOrONtO rebraNd Bell medIA AGeNCY
BrONZe glObal News belieVes iN a greater tOrONtO GloBAl News - sHAw medIA
IMAGE PROMO – NEWS
GOld Nbc 5 iNVestigates “because” + repOrter iNterViews wmAQ
Silver MOrNiNg MiX FoX 17
BrONZe KOiN 6 News this MOrNiNg relauNch KoIN-TV
INFORMATIONAL GRAPHIcS – NEWS
GOld KOiN 6 graphics KoIN 6 ANd medIA GeNerAl
Silver OriON lauNch & recOVerY GloBAl News - sHAw medIA
BrONZe tracKiNg the trOpics: flOOd driViNg wrAl-TV
NEWS: OPEN/TITLES/BuMPERS
GOld ctV News: “the big picture” Bell medIA AGeNCY
Silver ctV News: “lifetiMe” Bell medIA AGeNCY
BrONZe 22News bishOp rOzaNsKi OpeN wwlP
SPEcIAL NEWS REPORT OR EVENT PROGRAMMING
GOld ctV News tOrONtO - “pOdiuM” “issues” “traNspOrtatiON” Bell medIA AGeNCY
Silver target 12: where’s the chief? wPrI
BrONZe gOOd witNess? ABC22/sINClAIr BroAdCAsT GrouP
SPORTS PROGRAM SPOT
GOld hOuse Of faNs sNY
Silver wgN-tV crOsstOwN cup wGN-TV
BrONZe get readY wdsu CreATIVe serVICes
PROMO – SPORTS
GOld fridaY Night freNzY wlFI/medIA GeNerAl
Silver hOustON dYNaMO “tribal” TelemuNdo HousToN
BrONZe MiNitO brasil TelemuNdo sTATIoN GrouP: “mINuTo BrAsIl”
SPORTS: OPEN/TITLES/BuMPERS
GOld spurs fiNal treJO sPurs sPorTs & eNTerTAINmeNT
Silver la Kiss fOOtball ON Kcal9 shOw OpeN KCAl9 TV los ANGeles
BrONZe Nfl Matchup buMper wrC wAsHINGToN d.C.
LIVE EVENT SPOT
GOld wbz-bOstON MarathON 2014 wBZ-TV
Silver baNK Of aMerica chicagO MarathON wmAQ
BrONZe tVs Match d’OuVerture - MONtreal Vs tOrONtO GrouPe TVA
ENTERTAINMENT PROGRAM SPOT
GOld phaNtOM gOurMet: fOOd fight wsBK-TV
Silver “24” returNs aNd we’re Out Of cOffee KsAZ FoX 10 PHoeNIX
BrONZe the flash ON cw31 Cw31/KmAX
HOLIDAy/SEASONAL/SPEcIAL EVENT PROGRAM SPOT
GOld ctV News tOrONtO - “pOdiuM” “issues” “traNspOrtatiON” Bell medIA AGeNCY
Silver ctV calgarY: staMpede Bell medIA AGeNCY
BrONZe OlYMpic dreaMs KAre 11
uNScRIPTED/NON-FIcTION/REALITy PROGRAM SPOT
GOld the pOlar sea TVo
Silver Out Of MiNd, Out Of sight TVo
BrONZe ctV News tOrONtO - “pOdiuM” “issues” “traNspOrtatiON” Bell medIA AGeNCY
DAyTIME PROGRAM SPOT
GOld Odd squad teaser caMpaigN TVo
Silver ctV MOrNiNg liVe edMONtON - real persONalities Bell medIA AGeNCY
BrONZe MilwauKee MOVes elleN fall lauNch wIsN TV
DAyPART/BLOcK OF PROGRAMS SPOT
GOld eleMeNts Of cOMedY KPlr/TrIBuNe
Silver faMilY guY siMpsONs cOMbO wsFl-TV
BrONZe the MaNlY / MOllY pOwer hOur FoX 50/wrAZ
“BEHIND THE ScENES” PROMOTION: LONG/SHORT FORMAT
GOld cp24 - behiNd the sceNes “geOrge” “bill” “steph” “pOOJa” “liNdseY” Bell medIA AGeNCY
Silver ctV VaNcOuVer - behiNd the sceNes Bell medIA AGeNCY
BrONZe hard rOcK Medical read thrOugh TVo
STuNT PROMOTION: ON-AIR ONLy
GOld cp24 - busKerfest Bell medIA AGeNCY
Silver cp24 - 2014 tOrONtO MaYOral electiON “race fOr MaYOr” caMpaigN Bell medIA AGeNCY
BrONZe suMMer Of fuN 2014 mor
ON-AIR cONSuMER TIE-IN PROMO
GOld JacK fM lOVes cbs 11! KTVT CBs 11
Silver ticKet resale sPurs sPorTs & eNTerTAINmeNT
BrONZe “detrOit prOud” caMpaigN wKBd-TV (Cw50)
PuBLIc SERVIcE ANNOuNcEMENT
GOld ctV calgarY: frieNds helpiNg frieNds Bell medIA AGeNCY
Silver wNcN #braKe4buses wNCN
BrONZe ctV VaNcOuVer - hOpe starts here Bell medIA AGeNCY
PuBLIc SERVIcE ANNOuNcEMENT cAMPAIGN
GOld alberta childreN hOspital fOuNdatiON braiN health GloBAl CAlGArY
Silver hispaNic heritage MONth KNBC TV
BrONZe eNOughNc wrAl-TV
ON-AIR cOMMERcIAL ADVERTISEMENT
GOld ctV VaNcOuVer - VaNcOuVer Jazz festiVal Bell medIA AGeNCY
Silver Visit flOrida: “Mi sOl es tu sOl” NBCuNIVersAl sKYCAsTle
BrONZe faMilY fest ducK race FoX 50/wrAZ
PROGRAM PROMOTION SPOT OR cAMPAIGN: ENTERTAINMENT
GOld talK shOw 101 wCIu
Silver twO aNd a half MeN “charlie’s greatest hits” caMpaigN TrIBuNe CreATIVe wesT
BrONZe Judge Mathis: chicagO’s Judge wCIu
GENERAL BRANDING/IMAGE
GOld Nbc 5 / dallas MOrNiNg News partNership prOMO KXAs NBC 5
Silver cw iMage spOt KNVA
BrONZe we lOVe tV iMage FoX 50/wrAZ
MARKETING VIDEO/PRESENTATION
GOld uNiVisiON chicagO MarKet preseNtatiON uNIVIsIoN
Silver Kare 11 - gaNNett statiON shOwcase KAre 11
BrONZe 2014 bell Media upfrONt - News pacK Bell medIA AGeNCY
SALES/DEMO REEL
GOld Ktla/fOX5 MarKetiNg reel (pOwer Of 5 reel) TrIBuNe CreATIVe wesT
Silver 1331creatiVe deMO reel CBs13/KoVr ANd Cw31/KmAX
BrONZe the pOrtal tO teXas histOrY (sizzle) KXAs NBC 5
SOMETHING FOR NOTHING
GOld wiNter is NOt a seasON; it’s aN OccupatiON. wTNH
Silver dr. Oz - gettiNg healthY bacK ON tracK KdFw FoX 4
BrONZe cp24 - bts “geOrge” Bell medIA AGeNCY
BEST WORK NEVER SEEN
GOld tOdaY iN New eNglaNd wHdH TV
GOld wiNNiNg is a habit TodAY’s TmJ4
Silver stefaN hOlt “raps” wmAQ
BrONZe wciu: grOOVeliNe wCIu
FuNNIEST PROMO
GOld wpta spriNg sNOwMaN wPTA 21AlIVe
Silver phaNtOM gOurMet: fOOd fight wBZ-TV
BrONZe plaYOff beards wrC/NBC4
EDITING
GOld special repOrt: the secret cOst Of bus accideNts wTNH
Silver digital prOMO dallas/fOrt wOrth cities TelemuNdo39
BrONZe tVa - laNceMeNt autOMNe 2 GrouPe TVA
cOPyWRITING
GOld News10 Oscars - red carpet real stars News10 KXTV
Silver ‘twas cOwbOYs Vs bears! KTVT CBs 11
BrONZe if YOu cOuld... Komo 4
DIREcTING
GOld cp24 - 2014 tOrONtO MaYOral electiON “race fOr MaYOr” Bell medIA AGeNCY
GOld cp24 - twitter “dON’t get left behiNd” Bell medIA AGeNCY
Silver this is hOMe suMMer wGrZ
BrONZe fOX News first Kids KABB-TV
BEST uSE OF DESIGN
GOld ctV MONtreal spirit Of giViNg Bell medIA AGeNCY
Silver tVa - laNceMeNt VOl 920 GrouPe TVA
BrONZe sfl-tV faMilY tree spOt sFl-TV
uSE OF ORIGINAL MuSIc IN A PROMO
GOld get YOur KicKs ON tV36 wArNer/CHAPPell ProduCTIoN musIC
Silver it’s christMas tiMe KdFw FoX 4
BrONZe News4: up tO the MiNute the MiNute YOu’re up wrC/NBC4
MuSIc OR INSTRuMENTAL THEME WITH OR WITHOuT VOcALS
GOld sNOw daY wood TV
Silver News4: up tO the MiNute the MiNute YOu’re up wrC/NBC4
BrONZe the ValleY OpeNiNg theMe wBdT-TV / medIA GeNerAl
SOuND DESIGN
GOld tVa tueur à gages GrouPe TVA
Silver special repOrt: the secret cOst Of bus accideNts wTNH
BrONZe a rOse i giVe tO YOu wTTo Cw21
BEST VOIcE OVER PERFORMANcE
GOld safe passage psa - KiKO elswOrth KCBs KCAl TV los ANGeles
Silver cp24 - 2014 tOrONtO MaYOral electiON “race fOr MaYOr” Bell medIA AGeNCY
BrONZe Our cOMMuNitY wlFI/medIA GeNerAl
cONSuMER PRINT AD
GOld News10 priNt caMpaigN News10 KXTV
Silver the ValleY - KeY art wBdT-TV / medIA GeNerAl
BrONZe wgN-tV weeKeNd wOrKbeNch wGN-TV
OuTDOOR/ENVIRONMENTAL/TRANSIT AD
GOld tOdaY iN la OutdOOr KNBC
Silver wgN-tV celebritY NaMe gaMe sOlar KiOsKs wGN-TV
BrONZe fOX 10 News/MOderN faMilY traiN KsAZ FoX 10 PHoeNIX
OFF AIR DESIGN
GOld wgN-tV chicagO’s best cOMpOsite wGN-TV
Silver the ValleY shOw pOster wBdT-TV / medIA GeNerAl
BrONZe tYsONs taKeOVer wrC/NBC4
SET DESIGN
GOld fOX 5 atlaNta waga deVlIN desIGN GrouP
Silver the wral saNd desK wrAl-TV
BrONZe studiO 512 set desigN KXAN
KeViN adler KroN, medIA GeNerAl
scOtt altus Komo, sINClAIr BroAdCAsT GrouP, INC.
steVe baileY wdTN/wBdT, medIA GeNerAl
paM bauMaNN wKBd, CBs TeleVIsIoN sTATIoNs GrouP
YarON blaNc Bell medIA
MarY bOrger wBoC, drAPer CommuNICATIoNs, INC.
Maia brusseau KdVr/KwGN, TrIBuNe medIA ComPANY
bill butler sINClAIr BroAdCAsT GrouP, INC.
JiM bYrNe wdCw, TrIBuNe medIA ComPANY
KristeN bYruM wCBd, medIA GeNerAl
daN clarK wlNs, medIA GeNerAl
traVis deNt wVlA, wHITe KNIGHT BroAdCAsTING, INC wGmB/wBrl, NeXsTAr BroAdCAsTING GrouP, INC.
shawN dicKerMaN wGem, QuINCY NewsPAPers, INC.
JasON dOYle wdTN/wBdT, medIA GeNerAl
JaiMe elizalde uNIVIsIoN
richard eller wTVF, e.w. sCrIPPs ComPANY
deNNis elsburY wFTs, e.w. sCrIPPs ComPANY
drew fOwler KXTV, GANNeTT ComPANY, INC.
MiKe guerrieri KPrC, GrAHAm HoldINGs ComPANY
rhONda halarewich GloBAl News
diaNe haNNes wmAQ, NBC owNed TeleVIsIoN sTATIoNs
tiM hOwicK KNBC, NBC owNed TeleVIsIoN sTATIoNs
daVid JOhNsON Bell medIA
MarK KaMMerich KmIZ/KQFX, News-Press & GAZeTTe ComPANY
Michael KarMaNOs wCTV, GrAY TeleVIsIoN INC.
NOah KOziNKO wBrZ, mANsHIP FAmIlY
JOhN KuKla KdFw, FoX TeleVIsIoN sTATIoNs INCorPorATed
christiNa KuNzMaN wBNG, QuINCY NewsPAPers, INC.
daVe lawreNce wmor, HeArsT TeleVIsIoN INC.
tracY letize wFor/wBFs, CBs TeleVIsIoN sTATIoNs GrouP
suzi Mahe KTVI/KPlr, TrIBuNe medIA ComPANY
staceY MarKs brONNer wHdH/wlVI, suNBeAm TeleVIsIoN CorP.
MiKe Marshall wCsH, GANNeTT ComPANY, INC.
peter Masucci wBZ, CBs TeleVIsIoN sTATIoNs GrouP
buffY Mcgaw GloBAl News / sHAw medIA
daNiel McgraNe KY3, INC.
Marc MOrristON wNCT, medIA GeNerAl
KiM parKer wluC, sINClAIr BroAdCAsT GrouP, INC.
OttO peterseN KCAl, CBs TeleVIsIoN sTATIoNs GrouP
chris phOeNiX PHoeNIX medIA GrouP
ari pitcheNiK wArNer Bros.
Jeff pitNer KlBK/KAmC, NeXTAr BroAdCAsTING GrouP, INC.
wes pOllard wreG, TrIBuNe medIA ComPANY
laura repreza KTlm, TelemuNdo sTATIoN GrouP
laureN ridgleY wIsN, HeArsT TeleVIsIoN INC.
Jerreese rOcKwell wKPT, GleNwood CommuNICATIoNs CorPorATIoN
sYdNeY rubiN KoAA, CordIllerA CommuNICATIoNs, INC.
daVid shearer wTHI, medIA GeNerAl
greg sleeper KlAs, NeXTAr BroAdCAsTING GrouP, INC.
paul slOaN KsAZ/KuTP, FoX TeleVIsIoN sTATIoNs INCorPorATed
dON sMith KoVr/KmAX, CBs TeleVIsIoN sTATIoNs GrouP
allaN sNYder KATV, sINClAIr BroAdCAsT GrouP, INC.
daNiel spaNgler wluK/wCwF, sINClAIr BroAdCAsT GrouP, INC.
paul spiNgOla wTNH, medIA GeNerAl
bOb st. charles wXIN/wTTV, TrIBuNe medIA ComPANY
rObbY thOMas wNCN, medIA GeNerAl
heNrY Vazquez KlAs, NeXTAr BroAdCAsTING GrouP, INC.
tiNa VeON KdKA, CBs TeleVIsIoN sTATIoNs GrouP
tOM VOdicK wGN, TrIBuNe medIA ComPANY
larrY watzMaN wXIA, GANNeTT ComPANY, INC.
daNiel weig Krem, GANNeTT ComPANY, INC.
dONNa westON wrC, NBC owNed TeleVIsIoN sTATIoNs
lOri wucherer wITI, TrIBuNe medIA ComPANY
2015 PromaxBDa LocaL award Judges
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