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Page 1: 2014 Business of Farming Conference: Hosting Farm Tour Groups on your Farm

ASAP PRESENTATION FEBRUARY 22, 2014

HOSTING FARM TOUR GROUPS ON YOUR FARM

DOUG HARRELL HARRELL HILL FARMS

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HOSTING TOUR GROUPS

• 1. WHAT IS YOUR REASON FOR DOING THIS? • 2. WHAT WILL YOU FOCUS ON SHOWING? • 3. WHAT WILL BE INVOLVED IN CONDUCTING

THE TOUR? • 4. WHAT ARE THE RESULTS YOU WANT? • 5. DO YOU HAVE THE RESOURCES TO DO IT? • 6. WILL THIS PROMOTE YOUR LONG TERM

GOALS?

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WHAT IS YOU REASON FOR DOING

• 1. IS IT TO MAKE MONEY?

• 2. IS IT TO TEACH PEOPLE?

• 3. IS IT TO HAVE FUN?

• 4. IS IT TO MARKET YOUR FARM

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WHAT WILL YOU FOCUS ON SHOWING

• 1. WHAT THINGS ABOUT YOUR FARM ARE APPEALING TO THE GROUP?

• 2. ARE THESE THINGS APPEALING TO ALL AGES?

• 3. IS IT SAFE TO THE GROUP TO SHOW THESE THINGS?

• 4. ARE YOU WILLING TO SHARE SECRETS?

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WHAT WILL BE INVOLVED

• 1. DO YOU HAVE THE RESOURCES NEEDED? • 2. DO YOU HAVE THE MANPOWER

REQUIRED? • 3. DO YOU HAVE THE TIME REQUIRED? • 4. CAN YOU AFFORD TO DO IT? • 5. DO YOU HAVE THE LEGAL PERMITS

NEEDED?

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WHAT RESULTS DO YOU WANT

• 1. IS YOUR FOCUS TO MAKE MONEY? • 2. WHO ARE YOUR PROSPECTS? • 3. HOW ARE YOU PLANNING TO ATTACT

THEM? • 4. IF YOU ARE LOOKING TO MAKE A PROFIT

WHAT ARE YOUR REAL COST? • 5. ARE YOU WANTING TO BE A SERVICE TO

MANKIND?

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DO YOU HAVE THE RESOURCES

• 1. WHAT EQUIPMENT WILL YOU NEED? • 2. IF YOU ARE DOING HAYRIDES DO YOU HAVE

SAFE TRAILERS AND TRACTORS TO USE? • 3. DOES YOUR LIABLITY INSURANCE COVER

THE ACTIVITIES YOU WANT TO DO? • 4. IF YOU ARE PLANNING REFRESHMENTS DO

YOU HAVE THE PERMITS NEEDED TO DO THIS?

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WILL THIS HELP IN REACHING GOALS

• 1. DO YOU HAVE SHORT RANGE AND LONG RANGE GOALS FOR YOUR FARM?

• 2 IS THIS ACTIVITY IN LINE WITH THE OTHER ACTIVITIES ON YOUR FARM?

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HARRELL HILL FARMS

• 1 FAMILY FARM SINCE 1796 • 2. DID SMALL TOUR GROUPS FOR 4 YEARS • 3. SITUATION CHANGED AND NOW DO ONLY

ONE LARGE TOUR GROUP AND ONE FIELD DAY EACH YEAR

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SMALL GROUP ON THE FARM

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DAD NO LONGER ALIVE

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FAMILY FARM FESTIVAL

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PROCESSING SORGUM SYRUP

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THANK YOU

• ANY QUESTIONS?