2014-2018 Sample - Global E-commerce Market
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2014-2018 Sample - Global E-commerce Market
2014-2018 Global E-commerce Market
2014-2018 Sample - Global E-commerce Market
2014-2018 Global E-commerce Market
2014-2018 Sample - Global E-commerce Market
2014-2018 Global E-commerce Market
2014-2018 Global E-commerce Market
2014-2018 Sample - Global E-commerce Market
01. Market Research Methodology
Market Research Process
TechNavio identifies the key opportunities in leading markets and develops various
methodologies for data collection and analysis. The micro, meso, and macroeconomic
indicators of the market are studied to ascertain the dynamics of the market.
Research Design
TechNavio’s reports are based on in-depth qualitative and quantitative analyses of various
markets. Qualitative analysis involves the application of various projection and sampling
techniques, whereas quantitative analysis involves primary interviews, surveys, and vendor
briefings. The data thus gathered is validated through experts' opinions. Based on research
results and technical insights, TechNavio analysts refine the existing methodologies to analyze
the various aspects of the market.
Exhibit 1: Market Research Methodology
Source: TechNavio Analysis
Global E-
commerce Market
2014-2018
2014-2018 Global E-commerce Market
2014-2018 Sample - Global E-commerce Market
TechNavio analysts gather inputs from various vendors and industry experts and verify the
information collected with databases, financial reports, industry papers, and various other
secondary sources. The impact of global economic conditions and other macroeconomic
indicators are also considered while assessing the market.
Research Methodology
TechNavio analysts have adopted primary as well as secondary research techniques to
ascertain the size and vendor landscape of the Global E-commerce Market. The information is
obtained using a combination of the bottom-up and top-down approaches, besides using in-
house market modeling tools. The data is then corroborated with data obtained from various
market participants and stakeholders across the value chain, including vendors, service
providers, distributors, re-sellers, and end-users.
2014-2018 Global E-commerce Market
2014-2018 Sample - Global E-commerce Market
02. Executive Summary
Market Size 2013: US$ XXX trillion
2018: US$ XXX trillion
Market Growth Rate 2013: XXX percent
2018: XXX percent
CAGR XXX percent
Key Geographies
APAC: XXX percent
North America: XXX percent
Western Europe: XXX percent
Eastern Europe: XXX percent
Latin America: XXX percent
MEA: XXX percent
Key Leading Countries
USA: XXX percent
China: XXX percent
UK: XXX percent
Key Customer Segment Individual Customers
Key Market Drivers
Increasing Internet Penetration
Driver 2
Driver 3
Key Market Challenges
Lack of Seamless Integration of Systems
Challenge 2
Challenge 3
Key Market Trends
Understanding Changing Behavioral Patterns of Customers
Trend 2
Trend 3
Increasing Acceptance of Mobile Payments
Key Buying Criteria
Security
Accessibility
Convenience
Cost
Key Vendors
ISIS
MasterCard Inc.
PayPal Inc.
Visa Inc.
2014-2018 Global E-commerce Market
2014-2018 Sample - Global E-commerce Market
03. Scope of the Report
03.1 Market Overview
This report covers the present market scenario and the growth prospects of the Global E-
commerce market for the period 2014-2018. To calculate the market size, the report considers
the revenue generated by retail B2C commerce sales made online through electronic devices
and systems such as computers, laptops, mobiles, and tablets. The B2C commerce sales include
retail sales, travel sales, and digital downloads. Also, the market size has been calculated on the
basis of the key geographies, which are North America, the APAC region, Western Europe,
Eastern Europe, Latin America, and the MEA region.
The report also presents the vendor landscape and a corresponding detailed analysis of the top
four vendors in the Global E-commerce market. In addition, it discusses the major drivers that
influence the growth of the market. It also outlines the challenges faced by the vendors and the
market at large, and the key trends that are emerging in the market.
03.2 Product Offerings
Some of the products offered by the major vendors in the Global E-commerce market are listed
below:
Company Products Offered
ISIS Mobile payment services
MasterCard Inc. Credit card payment solutions
Debit card payment solutions
PayPal Inc. Online payment system
Mobile transaction platform
Peer-to-peer payments
Visa Inc. Visa Wallet
Credit cards
Debit cards
2014-2018 Global E-commerce Market
2014-2018 Sample - Global E-commerce Market
04. Introduction
E-commerce is the buying and selling of goods on the internet. The adoption of e-commerce
has enabled retail stores to go online and use better and more effective marketing strategies.
With the proliferation of technology and new handheld devices, e-commerce transactions are
increasingly used by people through mobile devices. The western part of the world has been
particularly advanced in adopting this platform to enhance commercial transactions.
The Global E-commerce market is being widely adopted in the APAC region. China is one of the
key leading countries in this region with strong growth opportunities. The US and the UK are the
other two leading countries in the market. The Global E-commerce market is growing at a rapid
pace and is expected to grow at a CAGR of XXX percent during the forecast period.
The growth of the Global E-commerce market is driven by several factors. One of the major
drivers in this market is the increasing internet penetration in emerging countries of the APAC
region and Latin America. People are increasingly adopting electronic gadgets such as mobile
phones and tablets and are using them to conduct e-commerce transactions. This helps them to
reduce the time and effort which is usually needed for offline transactions. Another major driver
is strong mobile network connectivity.
Despite the presence of several drivers, the market is curtailed by some serious challenges. One
of the main challenges is the lack of seamless integration of systems. Retailers often fail to create
seamless integration of their back-end and front-end payment systems which can result in either
delay or failure of transactions, leading to customer dissatisfaction. Another major challenge is
the increasing online fraud and the associated costs incurred by the e-commerce retailers to
combat this risk.
Note: Information included in this sample are extracts of the full report.
2014-2018 Global E-commerce Market
2014-2018 Sample - Global E-commerce Market
04.1 Key Questions Answered in this Report
What will the market size be in 2018 and what will be the growth rate?
What are key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by key vendors?
What are the strengths and weaknesses of each of these key vendors?
2014-2018 Global E-commerce Market
2014-2018 Sample - Global E-commerce Market
05. Market Landscape
05.1 Market Size and Forecast
The Global E-commerce market was valued at US$ XXX trillion in 2013 and is expected to reach
US$ XXX trillion by 2018, growing at a CAGR of XXX percent.
Exhibit 2: Global E-commerce Market 2013-2018 (US$ trillion)
Actual exhibits are available in full report only
Source: TechNavio Analysis
Note: Information included in this sample are extracts of the full report.
2014-2018 Global E-commerce Market
2014-2018 Sample - Global E-commerce Market
06. Market Growth Drivers
The growth of the Global E-commerce market is driven by several factors.
Some of the key drivers in the Global E-commerce market are discussed below:
Increasing Internet Penetration
Driver 2
Driver 3
Increasing Internet Penetration
Much of the success of this is market is attributed to the increasing internet penetration in the
emerging countries of the APAC region and Latin America. People are increasingly adopting
electronic gadgets such as mobile phones and tablets and are using them to conduct e-
commerce transactions. This helps them to reduce the time and effort which is usually needed
for offline transactions.
Note: Information included in this sample are extracts of the full report.
2014-2018 Global E-commerce Market
2014-2018 Sample - Global E-commerce Market
07. Market Challenges
Despite the presence of several drivers, the market is curtailed by some serious challenges. One
of the main challenges is the lack of seamless integration of systems.
Some of the key challenges in the Global E-commerce market are discussed below:
Lack of Seamless Integration of Systems
Challenge 2
Challenge 3
Lack of Seamless Integration of Systems
Reliable and efficient technology is one of the main criteria for customers to adopt e-commerce
platforms for online spending. However, retailers do not always achieve seamless integration of
their back-end and front-end payment systems, which can result in either delay or failure of
transactions, leading to customer dissatisfaction. Also, retailers often fail to provide multi-bank or
multi-channel payment options, which discourage customers from adopting this platform. This
leads to a negative impact on the business volumes achieved through e-commerce.
Note: Information included in this sample are extracts of the full report.
2014-2018 Global E-commerce Market
2014-2018 Sample - Global E-commerce Market
08. Market Trends
Despite the presence of several challenges, the Global E-commerce market is forecast to
witness rapid growth in the future; this is due to certain emerging trends that are expected to
negate the effect of the challenges to some extent.
Some of the key trends emerging in the Global E-commerce market are discussed below:
Understanding Changing Behavioral Patterns of Customers
Trend 2
Trend 3
Trend 4
Understanding Changing Behavioral Patterns of Customers
E-commerce is a very recent platform for the retail trade. With the increasing usage of and trust
in the internet and electronic devices, people are gradually changing their spending patterns. It
is becoming crucial for the vendors to observe the evolving needs and preferences of their
customers to improve and update their payment infrastructure. This would also require online
retailers to focus on demographics and geographies which are crucial parameters to be
considered in the market.
Note: Information included in this sample are extracts of the full report.
2014-2018 Global E-commerce Market
2014-2018 Sample - Global E-commerce Market
09. Vendor Landscape
09.1 Competitive Scenario
The Global E-commerce market is increasing rapidly with growing intensive competition. There
are numerous companies offering retail B2C commerce sales through online channels such as
computers, laptops, mobile phones, and tablets. The market is host to a huge number of
payment solution providers such as ISIS, MasterCard, Visa, and PayPal. The growing population
and the increasing adoption of electronic devices and gadgets have fueled the growth of this
market. Sales and discounts offered by e-commerce retailers particularly during festive periods
have also been an important factor contributing to the growth of the market. Recently, Google
organized a three-day online shopping festival when renowned e-commerce retailers offered
large discounts. This caused a surge in the market and encouraged many late adopters to start
doing online transactions.
Note: Information included in this sample are extracts of the full report.
2014-2018 Global E-commerce Market
2014-2018 Sample - Global E-commerce Market
10. Key Vendor Analysis
10.1 ISIS
10.1.1 Business Overview
ISIS was incorporated in 2011 and is headquartered in the US. The company is a joint venture of
AT&T, Verizon Wireless, and T-Mobile. It is a mobile commerce network that will run on any NFC-
enabled device supported by the three carriers: AT&T, Verizon Wireless, and T-Mobile. It is also
working on developing a mobile wallet that could store multiple debit and credit cards and
allow the users to use it with no time and location constraints. Chase, Capital One, and
Barclaycard have entered into agreements with ISIS to enable their cards to be used in the ISIS
Mobile Wallet. Using ISIS mobile wallet, users will be able to add card details that will allow digital
transactions. It will also provide users with a facility that will enable them to load offer details
directly from print media, posters, or online displays by scanning the code.
10.1.2 Key Information
Company Details Description
Product Portfolio Mobile payment services
Key Highlights August 2013: Chase, a US-based consumer and
commercial banking business of JPMorgan Chase & Co,
partnered with ISIS to offer its credit cards through ISIS's
Mobile Wallet, which was to be rolled out later in the
year
August 2013: American Express Serve announced plans
to offer its American Serve account for making
payments through Mobile Wallet
July 2013: After the successful pilot of Mobile Wallet in
Austin and Salt Lake City, US, the company announced
its plan for a national roll-out by the end of the year
Key Customers Apple Inc.
2014-2018 Global E-commerce Market
2014-2018 Sample - Global E-commerce Market
10.1.3 SWOT Analysis
Strengths
ISIS is a joint venture by leading mobile
service providers, which provides a
strong financial background.
Strength 2
Weaknesses
Weakness 1
Weakness 2
Weakness 3
Opportunity
Opportunity 1
Threats
Threat 1
Threat 2
2014-2018 Global E-commerce Market
2014-2018 Sample - Global E-commerce Market
01. Executive Summary ......................................................................................... 1
02. List of Abbreviations ......................................................................................... 2
03. Scope of the Report ........................................................................................ 3
03.1 Market Overview ......................................................................................... 3
03.2 Product Offerings......................................................................................... 3
04. Market Research Methodology .................................................................... 4
04.1 Market Research Process ........................................................................... 4
04.2 Research Methodology ............................................................................. 4
05. Introduction ....................................................................................................... 6
06. Market Landscape .......................................................................................... 7
06.1 Market Overview ......................................................................................... 7
06.2 Market Size and Forecast........................................................................... 8
06.3 Five Forces Analysis ..................................................................................... 9
07. Market Segmentation by End-user ............................................................. 11
07.1 Total E-commerce Buyers across Geographies .................................. 11
07.2 E-commerce Buyers in the APAC Region ............................................. 12
07.2.1 Market Size and Forecast......................................................................... 12
07.3 E-commerce Buyers in Western Europe ................................................ 13
07.3.1 Market Size and Forecast......................................................................... 13
07.4 E-commerce Buyers in North America .................................................. 14
07.4.1 Market Size and Forecast......................................................................... 14
07.5 E-commerce Buyers in Eastern Europe ................................................. 15
07.5.1 Market Size and Forecast......................................................................... 15
07.6 E-commerce Buyers in Latin America ................................................... 16
07.6.1 Market Size and Forecast......................................................................... 16
07.7 E-commerce Buyers in the MEA Region ............................................... 17
TABLE OF CONTENT
2014-2018 Global E-commerce Market
2014-2018 Sample - Global E-commerce Market
07.7.1 Market Size and Forecast......................................................................... 17
08. Geographical Segmentation ...................................................................... 18
08.1 Global E-commerce Market by Geographical
Segmentation............................................................................................. 18
08.2 E-commerce Market in the APAC Region ............................................ 19
08.2.1 Market Size and Forecast......................................................................... 19
08.3 E-commerce Market in North America ................................................. 20
08.3.1 Market Size and Forecast......................................................................... 20
08.4 E-commerce Market in Western Europe ............................................... 21
08.4.1 Market Size and Forecast......................................................................... 21
08.5 E-commerce Market in Eastern Europe ................................................ 22
08.5.1 Market Size and Forecast......................................................................... 22
08.6 E-commerce Market in Latin America .................................................. 23
08.6.1 Market Size and Forecast......................................................................... 23
08.7 E-commerce Market in the MEA Region .............................................. 24
08.7.1 Market Size and Forecast......................................................................... 24
09. Key Leading Countries .................................................................................. 25
09.1 USA ............................................................................................................... 25
09.2 China ........................................................................................................... 26
09.3 UK .................................................................................................................. 26
10. Buying Criteria ................................................................................................. 27
11. Market Growth Drivers ................................................................................... 28
12. Drivers and their Impact ............................................................................... 30
13. Market Challenges ........................................................................................ 32
14. Impact of Drivers and Challenges .............................................................. 33
15. Market Trends .................................................................................................. 34
16. Trends and their Impact ................................................................................ 36
17. Vendor Landscape ........................................................................................ 37
17.1 Competitive Scenario............................................................................... 37
2014-2018 Global E-commerce Market
2014-2018 Sample - Global E-commerce Market
17.2 Vendor Analysis 2013 ................................................................................ 37
17.3 Other Prominent Vendors ........................................................................ 38
18. Key Vendor Analysis ...................................................................................... 39
18.1 ISIS ................................................................................................................. 39
18.1.1 Business Overview...................................................................................... 39
18.1.2 Key Information .......................................................................................... 39
18.1.3 SWOT Analysis ............................................................................................. 40
18.2 MasterCard Inc. ......................................................................................... 41
18.2.1 Business Overview...................................................................................... 41
18.2.2 Business Segmentation ............................................................................. 41
18.2.3 Key Information .......................................................................................... 42
18.2.4 SWOT Analysis ............................................................................................. 43
18.3 PayPal Inc. .................................................................................................. 44
18.3.1 Business Overview...................................................................................... 44
18.3.2 Business Segmentation ............................................................................. 44
18.3.3 Key Information .......................................................................................... 45
18.3.4 SWOT Analysis ............................................................................................. 46
18.4 Visa Inc. ....................................................................................................... 47
18.4.1 Business Overview...................................................................................... 47
18.4.2 Business Segmentation ............................................................................. 47
18.4.3 Key Information .......................................................................................... 48
18.4.4 SWOT Analysis ............................................................................................. 49
19. Other Reports in this Series ............................................................................ 50
2014-2018 Global E-commerce Market
2014-2018 Sample - Global E-commerce Market
Exhibit 1: Market Research Methodology ..................................................... 4
Exhibit 2: Average E-commerce Sales per Buyer 2012-2018
(US$) .................................................................................................... 7
Exhibit 3: Global E-commerce Market 2013-2018 (US$ trillion) .................. 8
Exhibit 4: E-commerce Buyers 2013-2018 (million) ..................................... 11
Exhibit 5: E-commerce Buyers in the APAC Region 2013-2018
(million).............................................................................................. 12
Exhibit 6: E-commerce Buyers in Western Europe 2013-2018
(million).............................................................................................. 13
Exhibit 7: E-commerce Buyers in North America 2013-2018
(million).............................................................................................. 14
Exhibit 8: E-commerce Buyers in Eastern Europe 2013-2018
(million).............................................................................................. 15
Exhibit 9: E-commerce Buyers in Latin America 2013-2018
(million).............................................................................................. 16
Exhibit 10: E-commerce Buyers in the MEA Region 2013-2018
(million).............................................................................................. 17
Exhibit 11: Global E-commerce Market by Geographical
Segmentation 2013-2018 ............................................................... 18
Exhibit 12: E-commerce Market in the APAC Region 2013-2018
(US$ trillion) ....................................................................................... 19
Exhibit 13: E-commerce Market in North America 2013-2018
(US$ trillion) ....................................................................................... 20
EXHIBITS
2014-2018 Global E-commerce Market
2014-2018 Sample - Global E-commerce Market
Exhibit 14: E-commerce Market in Western Europe 2013-2018
(US$ trillion) ....................................................................................... 21
Exhibit 15: E-commerce Market in Eastern Europe 2013-2018
(US$ trillion) ....................................................................................... 22
Exhibit 16: E-commerce Market in Latin America 2013-2018 (US$
trillion) ................................................................................................ 23
Exhibit 17: E-commerce Market in the MEA Region 2013-2018
(US$ trillion) ....................................................................................... 24
Exhibit 18: MasterCard Inc.: Business Segmentation ................................... 41
Exhibit 19: PayPal Inc.: Business Segmentation ............................................ 44
Exhibit 20: Visa Inc.: Business Segmentation ................................................. 47
2014-2018 Global E-commerce Market
2014-2018 Sample - Global E-commerce Market
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