Download - 20131212 BrightTALK: design and data science

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Page 1: 20131212 BrightTALK: design and data science

@deanmalmgren @DsAtweet

design and data science

2013 december brighttalk

Page 2: 20131212 BrightTALK: design and data science

@deanmalmgren @DsAtweet

design and data science

2013 december brighttalk

Page 3: 20131212 BrightTALK: design and data science

@deanmalmgren @DsAtweet

design and data science

innovating with data requires a unique approach

2013 december brighttalk

Page 4: 20131212 BrightTALK: design and data science

Through 2015, 85% of Fortune 500 organizations will be unable to exploit big data

for competitive advantage.

@deanmalmgren | bit.ly/design-data

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no solutions available?

@deanmalmgren | bit.ly/design-data

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no solutions available?successful all, companies are really different

@deanmalmgren | bit.ly/design-data

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no solutions available?

Innovation does not come from a product,but from a process.

@deanmalmgren | bit.ly/design-data

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design: the process of creating

@deanmalmgren | bit.ly/design-data

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design: the process of creating

ideo’s human-centered design

@deanmalmgren | bit.ly/design-data

Page 10: 20131212 BrightTALK: design and data science

design: the process of creating

ideo’s human-centered design

eric ries’ lean startup

@deanmalmgren | bit.ly/design-data

Page 11: 20131212 BrightTALK: design and data science

design: the process of creating

ideo’s human-centered design

eric ries’ lean startup

agile programming

@deanmalmgren | bit.ly/design-data

Page 12: 20131212 BrightTALK: design and data science

design: the process of creating

@deanmalmgren | bit.ly/design-data

Page 13: 20131212 BrightTALK: design and data science

unique challenges of designing with data

@deanmalmgren | bit.ly/design-data

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unique challenges of designing with datastakeholder naiveté

@deanmalmgren | bit.ly/design-data

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unique challenges of designing with datared tape

@deanmalmgren | bit.ly/design-data

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unique challenges of designing with dataterminology barriers

@deanmalmgren | bit.ly/design-data

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unique challenges of designing with dataunknown need

@deanmalmgren | bit.ly/design-data

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unique challenges of designing with datastakeholder alignment

@deanmalmgren | bit.ly/design-data

Page 19: 20131212 BrightTALK: design and data science

unique challenges of designing with dataanalysis distrust

@deanmalmgren | bit.ly/design-data

Page 20: 20131212 BrightTALK: design and data science

unique challenges of designing with data

analysis distruststakeholder alignmentunknown need

terminology barriersred tapestakeholder naiveté

@deanmalmgren | bit.ly/design-data

Page 21: 20131212 BrightTALK: design and data science

lessons learned from designing with dataduct tape and popsicle sticks

@deanmalmgren | bit.ly/design-data

Page 22: 20131212 BrightTALK: design and data science

lessons learned from designing with dataduct tape and popsicle sticks

@deanmalmgren | bit.ly/design-data

Page 23: 20131212 BrightTALK: design and data science

lessons learned from designing with dataduct tape and popsicle sticks

@deanmalmgren | bit.ly/design-data

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stakeholder alignmentunknown need

terminology barriersstakeholder naiveté

lessons learned from designing with dataduct tape and popsicle sticks

@deanmalmgren | bit.ly/design-data

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lessons learned from designing with datarapid iteration

@deanmalmgren | bit.ly/design-data

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lessons learned from designing with datarapid iteration

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@deanmalmgren | bit.ly/design-data

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lessons learned from designing with datarapid iteration

@deanmalmgren | bit.ly/design-data

Page 28: 20131212 BrightTALK: design and data science

lessons learned from designing with datarapid iteration

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@deanmalmgren | bit.ly/design-data

Page 29: 20131212 BrightTALK: design and data science

lessons learned from designing with datarapid iteration

@deanmalmgren | bit.ly/design-data

Page 30: 20131212 BrightTALK: design and data science

lessons learned from designing with datarapid iteration

@deanmalmgren | bit.ly/design-data

Page 31: 20131212 BrightTALK: design and data science

lessons learned from designing with datarapid iteration

@deanmalmgren | bit.ly/design-data

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lessons learned from designing with datarapid iteration

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@deanmalmgren | bit.ly/design-data

Page 33: 20131212 BrightTALK: design and data science

lessons learned from designing with datarapid iteration

@deanmalmgren | bit.ly/design-data

Page 34: 20131212 BrightTALK: design and data science

lessons learned from designing with datarapid iteration

@deanmalmgren | bit.ly/design-data

Page 35: 20131212 BrightTALK: design and data science

lessons learned from designing with datarapid iteration

@deanmalmgren | bit.ly/design-data

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lessons learned from designing with datarapid iteration

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@deanmalmgren | bit.ly/design-data

Page 37: 20131212 BrightTALK: design and data science

lessons learned from designing with datarapid iteration

@deanmalmgren | bit.ly/design-data

Page 38: 20131212 BrightTALK: design and data science

lessons learned from designing with datarapid iteration

@deanmalmgren | bit.ly/design-data

Page 39: 20131212 BrightTALK: design and data science

analysis distruststakeholder alignment

terminology barriers

lessons learned from designing with datarapid iteration

@deanmalmgren | bit.ly/design-data

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lessons learned from designing with datasimplicity for starters

@deanmalmgren | bit.ly/design-data

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lessons learned from designing with datasimplicity for starters

@deanmalmgren | bit.ly/design-data

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analysis distrustunknown need

stakeholder naiveté

lessons learned from designing with datasimplicity for starters

@deanmalmgren | bit.ly/design-data

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lessons learned from designing with dataexplain it to your grandmother

@deanmalmgren | bit.ly/design-data

Page 44: 20131212 BrightTALK: design and data science

analysis distrust

terminology barriersstakeholder naiveté

lessons learned from designing with dataexplain it to your grandmother

@deanmalmgren | bit.ly/design-data

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lessons learned from designing with datasurrogate data is better than none

@deanmalmgren | bit.ly/design-data

Page 46: 20131212 BrightTALK: design and data science

lessons learned from designing with datasurrogate data is better than none

@deanmalmgren | bit.ly/design-data

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analysis distrustunknown need

red tapestakeholder naiveté

lessons learned from designing with datasurrogate data is better than none

@deanmalmgren | bit.ly/design-data

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lessons learned from designing with datatransparency

@deanmalmgren | bit.ly/design-data

Page 49: 20131212 BrightTALK: design and data science

lessons learned from designing with datatransparency

@deanmalmgren | bit.ly/design-data

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analysis distrust

red tape

lessons learned from designing with datatransparency

@deanmalmgren | bit.ly/design-data

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http://bit.ly/design-data !

@deanmalmgren [email protected]

innovating with data requires a unique approach