Real Time Advertising
Joachim Schneidmadl Virtual Minds
REAL TIME ADVERTISING
Wien, 03. Dezember 2013 Joachim Schneidmadl
OF
OF
OF
pixelpart / pixelio.de
Real Time Automation o P: Yield Optimization o A: The Value of a single View o Performance meets Branding
Marketing Engineer M.Sc. o Marketing o Media Technology o Data Analytics
http://www.nsa.gov/about/photo_gallery/gallery.shtml
The @ndividual o Data: anywhere & anytime o Big Data & Cool Algorithms o Better Data ?
http://anewlifeinindia.files.wordpress.com/2013/09/india-chaos-chor-bazaar.jpg
RTA Market Places o Blackbox Exchanges o Sell Side & Buy Side Tec o All Private: Biz as usual
http://upload.wikimedia.org/wikipedia/de/thumb/1/11/Atomium_2011_sued.jpg/702px-Atomium_2011_sued.jpg
Big Data = Big Trouble o EU Data Protection o War of Browser II o UUID: The Big 4
http://upload.wikimedia.org/wikipedia/commons/e/e5/Nanoscience_High-Performance_Computing_Facility.jpg
http://upload.wikimedia.org/wikipedia/commons/e/e5/Nanoscience_High-Performance_Computing_Facility.jpg
Real Time Marketing o Rocket Science: yes o Disruptive Something: no o Digital Media Blueprint
Vielen Dank !
Joachim Schneidmadl Vorstand virtual minds Aktiengesellschaft Schwarzwaldstr. 78 79117 Freiburg
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