Crystal City-Pentagon Rotary Club
August 1, 2012
A vibrant service organization
of diverse community leaders
who actively collaborate to
improve l ives locally and
worldwide.
2012-2013 | Crystal City-Pentagon Rotary Club
Strategic
PlanClub Focus
Club
Leadership
Plan
Operating
Budget
2012-2013 | Crystal City-Pentagon Rotary Club
GOAL 1: EXPAND OUR CLUB MEMBERSHIP IN NUMBER AND IN DIVERSITY
• Focus 50% of our membership efforts on retention and keeping current members actively collaborating in support of our club and Rotary International.
• Actively reach out to memberships of the Crystal City-Pentagon community – professionals, parents (Wakefield, and Gunston) and business owners – to get more Crystal City/ Pentagon representation in the club.
2012-2013 | Crystal City-Pentagon Rotary Club
GOAL 2: INCREASE CLUB PARTICIPATION IN PROJECTS AND EVENTS
• All members of the club actively participate in services projects every year.
• Increase club member presence at Rotary conferences, events, and leadership programs (RLI).
2012-2013 | Crystal City-Pentagon Rotary Club
GOAL 3: ENHANCE OUR FUND RAISING EFFORTS
• Create a transparent and accountable project lifecycle.
• Increase corporate sponsorship of Golf Tournament.
• Identify alternate avenues of fundraising.
GOAL 4: TELL OUR STORY TO THE COMMUNITY
• Share successes with the rest of the community, District and Worldwide
2012-2013 | Crystal City-Pentagon Rotary Club
2012-2013 Focus
Of the 25 action items in our strategic plan, Public Image supports 16 of them.
2012-2013 | Crystal City-Pentagon Rotary Club
Public Image – Great, but how?
• Bulletins
• Meeting Structure
• Social Media
• Soft Media
• Website (Main, Hero, Golf)
2012-2013 | Crystal City-Pentagon Rotary Club
2012-2013 Focus
Most of our success can be attributed to our work on service projects.
Second and final special focus.
2012-2013 | Crystal City-Pentagon Rotary Club
Service Projects – Great, but how?
• Leadership structure
• Project champions
• Project categorization
• Project level budgets
2012-2013 | Crystal City-Pentagon Rotary Club
Income Historical BudgetDues ($260 per member) 8,840 8,840 Meals 10,471 10,500 Tickets 849 850 Fines/Money Talks 1,464 1,500
Total 21,690
ExpenseClub Administration (Programs, mugs, gifts, etc.) 16,912
RI/District Dues ($104.04 per member) 3,537 3,537 Commonwealth of VA Registration 25 25 Crystal City Sports Pub Meals 9,789 10,500 Christmas Gift - Sport Pub 350 350 Training Reimbursement (RLI, PETS) 1,000 1,000
Membership Committee (Rot on Tap, chamber, shirts, etc.) 1,020 2,000 Public Image Committee (web site, collateral, etc.) 500 2,000 Operating Contingency Fund 500 778
Total (21,690)
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