We proudly present
How We Did It
• Surveys to all the organizations we could find that have substantial programs
• Information gathered on 59 programs– Public data used when necessary & possible– Estimate used where necessary
We’ve had our ups and downs
• 2006 $1.47 billion• 2007 $1.67 billion• 2008 $1.77 billion• 2009 $1.63 billion• 2010 $1.65 billion
Top Line Results
• The Top 30 Programs– Raised $1,645,809,041– Involved nearly 11.3 million people– Included many types of events
• 22 welcome walkers and runners• 9 welcome cyclists• 2 endurance series (TNT & Team Challenge)• 1 school program (Jump Rope for Heart)
A Return to Growth
• Up 1% in revenue vs. Down 7.6% in 09– Up $16 million vs Down $134 million in 09
• A MIRROR IMAGE:– In 2011: 20 increased revenue– In 2010: 20 decreased revenue
Tighter Management
Participation up by 237,247
Events in series down by 926
Dominated by the Top 10
• Top 10 programs collected 73.2% of dollars raised by top 30– 74.1% in 2009, 75% in 2008
Top 10 Bottom 20
The Bar Rose for Admission
• #30 in 2008: Rodman Ride for Kids– $6.3 million
• #30 in 2009: Rodman Ride for Kids– $7.2 million
• #30 in 2010: Pelotonia– $7.8 million
Hellos and Goodbyes• Welcome to
– Crohn’s & Colitis Foundation Take Steps: #26 at $8.75 million
– Pelotonia Ride: #30 at $7.8 million
• Farewell (for now) to– American Heart Association Hoops for Heart: #27
in 09 at $8.1 million, fell to #32 at $6.8 million– National Alliance on Mental Ilness NAMI Walks:
#28 in 09 at $7.8 million, #31 at $7.8 million
The Top 10
#10 American Heart Association’sJump Rope for Heart (down from #9 in 2009)
$57,000,000 – down 9.5%25,000 events – down from 26,100 events1,700,000 participants – down 2.6%Founded 1978
The Top 10
#9 – American Cancer SocietyMaking Strides Against Breast Cancer
(up from #10 in 2009)
$60,000,000 – flat800,000 Participants – up from 700,000220 Events – up from 168Founded 1980
The Top 10
#8 -- National Multiple Sclerosis SocietyBike MS (same as 09)
$85,000,000 – up 7.1%91,150 Participants – up from 86,00097 Events – up from 96Founded 1980
The Top 10
#7 – Juvenile Diabetes Research Fndn.Walk to Cure Diabetes (down from #6)
$86,000,000 – down by 4.4%900,000 Participants – unchanged200 Events – down from 225Founded 1980
The Top 10
#6 SGK 3-Day for the Cure (up from #7)
$89,200,000 – up by 4.9%28,168 Participants – down by 12,00015 Events – unchangedFounded 2003
The Top 10#5 -- American Heart AssociationStart! American Heart Walk (down from tie for #3)
$90,300,000 – down 9.7%1,000,000 – estimate (number not provided)330 events – down from 350Founded 1994
The Top 10
#4 The Leukemia & Lymphoma SocietyTeam In Training (up from #5)
$97,002,463 – down 2.0% 40,000 Participants – unchangedEvents 345 – up from 200Founded 1988
The Top 10#3 – March of Dimes March for Babies
(unchanged)
$102,300,000 – up 2.3%220,000 Participants – down from 268,000850 Events – down from 940Founded 1970
The Top 10
#2 – Susan G. Komen for the CureRace for the Cure (unchanged)
$121,829,205 – up 1.34%1,581,421 Participants – up 53,057120 Events (up 3)Founded 1983
Welcome Relay for Life
• We’re thrilled to have you participating in our annual survey
• Apologies for any remarks last year that came off as inappropriate
The Top 10
#1 – American Cancer SocietyRelay for Life (unchanged)*
$416,500,000 – down 0.1% from $417 mm3,000,000 – unchanged*5,150 of events – up from 5,035Founded 1985
*Earlier ACS numbers updated based on new information
Biggest $ Drops in Top 30• By Dollars Raised
– AHA Start Heart Walk: down $9.7 million
– AHA Jump Rope for Heart: down $6 million
– JDRF Walk to Cure Diabetes: down $4 million
– LIVESTRONG Challenge: down $2.4 million
– Team in Training: down $1.9 million
Biggest Percentages Drops• By % Revenue Decrease
– LIVESTRONG Challenge -- Down 21.7%
– Start! Heart Walk -- Down 9.7%
– AHA Jump Rope for Heart -- Down 9.5%
– AIDS LifeCycle -- Down 8.6%
– Crohn’s & Colitis Fndn Team Challenge -- Down 6.9%
Biggest $ Gains• LLS Light The Night Walk
– Up $7.0 million, 18.4%• NMSS Bike MS
– Up $5.6 million, 7.1%• SGK 3-Day for the Cure
– Up $4.2 million, 4.9%• Pelotonia Ride
– Up $3.3 million, 73.9%• Avon Walk for Breast Cancer
– Up $3.0 million, 5.8%
How About Apples to Apples?
Top Five Single Events
1. Pan-Mass Challenge -- $33,000,0002. AIDS LifeCycle -- $10,099,0003. Rodman Ride for Kids -- $8,117,5664. Pelotonia Ride -- $7,846,7055. Boston Marathon Jimmy Fund Walk
-- $6,500,000
Top Five Endurance
1. Team in Training -- $97,002,4632. C&C Team Challenge -- $8,100,0003. ACS DetermiNation -- $6,073,79814. St. Jude Heroes -- $3,000,0005. Team LIVESTRONG Endurance --
$1,758,020
Top Five Cycling Programs
1. NMSS Bike MS -- $85,000,0002. Pan-Mass Challenge -- $33,000,0003. ADA Tour de Cure -- $19,600,0004. AIDS LifeCycle -- $10,099,2095. Audi Best Buddies Challenge --
$9,400,000
Top Ten Run/Walk Series1. ACS Relay for Life -- $416,500,0002. SGK Race for the Cure -- $121,890,2053. MOD March for Babies -- $102,300,0004. AHA Start! Heart Walk -- $90,300,0005. SGK 3-Day for the Cure -- $89,200,0006. JDRF Walk to Cure Diabetes -- $86,000,0007. ACS Making Strides -- $60,000,0008. Avon Walk for Breast Cancer -- $55,000,0009. NMSS Walk MS -- $49,700,00010. LLS Light The Night Walk -- $45,000,000
Top 10 by # of Events1. American Heart Association
Jump Rope for Heart: 26,1002. American Heart Association
Hoops for Heart: 4,8003. American Cancer Society
Relay for Life: 4,644*4. Church World Service
CROP Hunger Walk: 1,6005. March of Dimes
March for Babies: 9406. Cystic Fibrosis Foundation
Great Strides: 6007. Alzheimer’s Association
Memory Walk: 5968. National MS Society
MS Walk: 5309. American Heart Association
Start! Heart Walk: 35010. National Down Syndrome Society
Buddy Walk: 275
Note: RWRFC estimate
Top 10 by Participants1. American Cancer Society
Relay for Life: 3,000,0002. American Heart Association
Jump Rope for Heart: 1,700,0003. Susan G Komen for the Cure
Race for the Cure: 1,581,4214. American Heart Association
Start! Heart Walk: 1,000,0005. Juvenile Diabetes Research Fndn.
Walk to Cure Diabetes: 900,000 6. American Cancer Society
Making Strides Against BC: 800,000 7. National MS Society
Walk MS: 300,0008. Alzheimer’s Association
Memory Walk: 282,8059. National Down Syndrome Society
Buddy Walk: 282,468March of Dimes
March for Babies: 220,000
NOTES: Start! Heart Walk is a RWRFC estimate
Dive into the data at the office!• Each of you has received the “2010 Run Walk
Ride Thirty Data CD”
• The CD contains a summary of this year’s top thirty, plus extensive 2006, 2007, 2008, 2009 and 2010 information on all programs that responded to our survey
• Top 30 Summary PDF also available in research section of www.runwalkride.com
Optimistic Revenue Forecasts
• Of 39 groups that provided a forecast– Two predicted a revenue decrease of 6%– Five predicted no growth– Twelve predicted single-digit growth– Twenty predicted double-digit growth
• Range: -6% to +35%• Median: 6%• Mode: 0 and 10% (6 forecasts of each)
Athletic Event Fundraising Organizer Concerns
– The economy– Market saturation– Converting registrants to fundraisers– Keeping events from going stale,plateauing– Staff morale and burnout
Thanks to our sponsors
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