2010 CFD Campaign Training:Running A Successful Campaign
Marketing the Program
What you need:• Leadership support• Recruiting a good team• Develop a good plan• Communicate key messages• Get the word out• Know your audience• Partner with charities
Running a successful campaign
Make the Ask!!!
• Get leadership support and participation in special events
• Get formal introduction of your campaign (email or letter) from leadership
• Seek permission to conduct specific campaign activities:
• Training• Planning• Special fundraising events
Leadership is the key!
Invite people who are:
• Enthusiastic• Outgoing• Dependable• Positive• Well respected
Recruit Your Team!
Invite people to help you by matching task with talents!
What you need:• Fit your campaign vision and purpose
• Have a good theme
• Incorporate past campaign successes
• Be equipped with goals for success
• Have a specific timetable
Develop a good Plan
• WAC-supported use of state time and resources
• One-stop shop
• Give locally, national, or globally
• Charities are vetted and registered with the state of Washington
• Secure, convenient and efficient
Communicating Key Messages
Now more than ever!!!
Ways to get the word out!
Use them all…often: Posters Fliers Newsletters Email Newspapers Radio Agency & local websites Leadership and staff meetings Invite charities to come speak at your event
Know your audience
Tailor your information to the group: New Employees
Retiring Employees
Leadership
Volunteers
Partner with Charities
You can invite charities to come speak at your agency fundraisers about what they do for the community and what donors can do to help.
For more information on charity speakers, or to check out the list of possible speakers in your area, visit our website at www.cfd.wa.gov/speakersbureau
Or you can just go to our homepage and click on the Invite a speaker button at the bottom of the page.
Generate Enthusiasm!!!
CFD Support
As you plan your campaign, we can support you by providing essential marketing items.
Brochures
Posters
Charity Guides
CFD Support
For more resources, you can visit our Volunteer Resources page at www.cfd.wa.gov/volunteerresources
You can also call our office at360-704-7148 to ask about other marketing items we can provide you.
Coordinator Forum
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