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GreenBlue2008 annual report
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GreenBlue
600 es W S, Si C
Chsvi, Va 22902
434.817.1424
www.gb.g
2009 GB
In many ways, 2008 was GreenBlues most signicant
growth: we doubled our staff size and epanded the
our work, including the launch of a major new initiativ
two largest projects continued to epand the Susta
Packaging Coalition grew its membership and develo
several new resources for the packaging industry whi
CleanGredients attracted new subscribers in the clea
products industry and we forged new partnerships
private sector leaders who are intensifying their comm
m ssib idsi sysms.
While Im mindful that the economic downturn brings
uncertainty for the days to come, I hold a deep sense
optimism and hope that the year ahead will bring mo
success for GreenBlue and, even more importantly, t
bd ssibiiy mvm.
Since GreenBlues founding, we have taught our priv
sector partners to embrace sustainability innovation i
to succeed long-term. The environmental crises of th
fty years have certainly persuaded many to pursue s
innovation, but the nancial crisis of the past few mo
may force them to do so. Many are uestioning the v
foundations of our economy, including our dependen
dwindling resources and inefcient systems.
dear friends,
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GreenBlueA NONPROFIT INSTITUTE WORKING FOR THE POSITIVE REDESIGN OF INDUSTRIAL SYSTEMS.
GreenBlue uSeS DeSIGn aS a leVeraGe
poInt For eFFeCtIVe aCtIon
GreenBlue is staffed by scientists, engineers and design
professionals who ask: How can we design, prototype, and
realize better products and systems? GreenBlue asks this
uestion in specic contets to reveal practical design and
business opportunities.
GreenBlue WorKS DIreCtlY WItH
THE PRIVATE SECTOR TO CREATE MORE
SUSTAINABLE INDUSTRIAL SYSTEMS
GreenBlue provides decision-makers with pragmatic
information about how to improve industrial systems. We
engage industry in activities that are broad in scope (e.g.,
sector wide, life-cycle-based and supply-chain inclusive) with
the potential to result in positive systemic impacts.
GREENBLUE STIMULATES THE CREATIVE
reDeSIGn oF InDuStrY BY FoCuSInG
tHe expertISe oF proFeSSIonal
COMMUNITIES TO CREATE SOLUTIONS,
reSourCeS, anD opportunItIeS For
IMPLEMENTING SUSTAINABILITY.
GreenBlue SupportS a poSItIVe VISIon
For tHe Future oF tHe planet
We see eciting opportunities for industrial systems to be
redesigned to align economic, social and environmental
benets. We envision a world where industry contributes to the
conservation and growth of ecosystems and enhances human
hh. Wh bsisss d h wd hiv gh.
GreenBlue connects this positive vision for sustainability with
real opportunities for immediate implementation.
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tHe SpC IS an InDuStrY WorKInG Group
COMPRISED OF MORE THAN 200 MEMBERS,
INCLUDING NUMEROUS GLOBAL 500
COMPANIES, COLLABORATING TO REDESIGN
PACKAGING PRODUCTS AND SYSTEMS.
tHe SuStaInaBle paCKaGInG CoalItIon
enVISIonS a WorlD WHere all paCKaGInG IS
Sourced responsibly
Designed to be effective and safe throughout its life cycle
Meets market criteria for performance and cost
Made entirely using renewable energy
Once used, is recycled efciently to provide a valuable
resource for subseuent generations
sustainaBle packaGinG coalitionCreatInG a VISIon. FInDInG SolutIonS. BuIlDInG a Future.
2008 HIGHlIGHtS
COMPASS, an online software tool that allows packa
designers and engineers to compare the human and
environmental impacts of their designs, was releasedversion to SPC members in September after more th
years of development. It will be released to the publi
March 2009.
The Essentials of Sustainable Packaging curriculum, d
for packaging professionals seeking a greater unders
of how sustainability criteria can be effectively integra
the packaging development process, was taught to o
individuals in eight different locations across North A
2008 after launching in January.
The SPC continued to develop Environmental Briefs
Common Packaging Materials, a series of technical
to summarize the environmental, human health and o
relevant issues associated with the production, use aend-of-life of common packaging materials. The com
collection of briefs will be released publicly in March
The SPC has developed a draft Sustainable Perform
Metrics Framework for a set of common performanc
indicators and metrics by which companies can track
gauge their performance against key elements of the
denition of sustainable packaging. Version 1.0 will b
released in March 2009.
A
SuStaInaBIlItY
UNDERLYING
anD Sun
SUSTAINABLE
ExECUTIVE COMMITTEE MEMBERS
Rafael Aras
Michigan State UniversitySchool of Packaging
Sc Ballae
Microsoft
Sc Carpeer
S.C. Johnson & Son, Inc.
Aprl Crw
Coca-Cola Company
Jh Delfasse
The Estee Lauder Companies
Hmber Garca
uiv
Sara Harwell
U.S. Environmental ProtectionAgency
Jefer McCracke
McDonalds
Shaa Mre
Dp
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cleanGredientsTHE ONLINE SOURCE FOR GREEN FORMULATION.
CleanGreDIentS, an onlIne DataBaSe
OF INGREDIENT CHEMICALS IN CLEANING
proDuCtS, IS noW uSeD BY oVer
300 COMPANIES TO DEVELOP SAFER,
Greener proDuCtS.
STEERING COMMITTEE MEMBERS
Bi Bk
International Sanitary SupplyAssociation (ISSA)
timhy Cwy
Dow Chemical Company
Richard Cottrell
SYSCO Corporation
Dvid DiFi
U.S. EPA DfE Program
libby Smm
U.S. EPA DfE Program
Marsha Hardin
Reckitt Benckiser, Inc.
Robert Kiefer
Consumer Specialty ProductsAssociation (CSPA)
Ernesto Lippert
BASF Corporation
Richard Liroff
Ivs evim Hhnwk
Roger McFadden
Corporate Epress
Teresa McGrath
nSF Ii
lid twiig
Akzo Nobel Surface Chemistry
2008 HIGHlIGHtS
In September, CleanGredients announced its rst ma
of the solvents module, the databases second modu
progress in nalizing two additional modules, chelati
which should launch by mid-2009. With the completio
CleanGredients will include the si most signicant ch
cleaning products industry.
CleanGredients continued to attract new subscribers
approimately 190 subscribers in January to 325 in D
In November, GreenBlue was recognized by the U.S.
Agency (EPA) as a Champion in the Design for the (DfE) Safer Detergents Stewardship Initiative (SDSI) fo
surfactants through CleanGredients. Champion is the
offered under SDSI; GreenBlue was lauded for outst
the use of safer surfactants.
CleanGredients was recommended by the state of C
policy approaches for the states Green Chemistry In
WE ARE MA
PRODUCTS A
SAFE AS P
Tophe
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Green2Green IS an onlIne reSourCe
tHat alloWS BuIlDInG proFeSSIonalS
TO COMPARE BUILDING PRODUCTS SIDE
BY SIDE BASED ON ENVIRONMENTAL
attrIButeS relateD to InDoor aIr
qUALITY, ENERGY USE, HUMAN HEALTH
AND MORE.
Green2GreenWe Dont DeFIne Green, We GIVe It a plaCe to GroW.
aDVISorY BoarD
Rick Bohannon
Bidig i Gd Fih
D Bd
The Enterprise Foundation/Green Communities Project
Jh Cmdy
Center for Sustainable BuildingResearch
Mick Dalrymple
.k.. G
Madeline Fraser Cook
New Ecology Inc.
Jsh Gwy
B Hsig Cii
Bsy Hds
hmWorD
Sandra Mallory
Seattle Department of Planning& Development
Ma Mead
Bidig G
Jh Q
University of Virginia School ofArchitecture
py rs
GreenHOME
Mark Watson
Piedmont Housing Alliance
Wk Ws
Gb G uSa
Csy Wiims
Bd Fm
2008 HIGHlIGHtS
Green2Green ofcially launched at the Greenbuild E
November, making it the only website that provides f
building products.
Ongoing development throughout the year resulted
such as the ability of manufacturers and dealers to se
products at no cost. Major companies such as Sanyo
Insulation have listed products on Green2Green, as w
companies like GreenFiber and MetroBrick.
Green2Green now features building products from thi
and is working to provide credible information for all g
MANY BU
IDENTIFYING P
tHeIr Green B
PRODUCT INFO
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closinG the loopA COMPREHENSIVE ROAD MAP FOR RESOURCE RECOVERY.
2008 HIGHlIGHtS
GreenBlue has developed a Glossary of Material Type
all major packaging materials and standardize termino
provide a common framework for communication alon
The Design for Recovery Guidelines will advise desig
should be considered in order for a specic material
glass) to be compatible with different available recov
composting and waste-to-energy).
In an effort to collect information on best practices fo
reprocessing of packaging and other municipal sold w
plants and waste to energy facilities. During the pastreprocessing and recycling facilities in Virginia, New Y
North Carolina, Colorado, Belgium, England, Germany,
understand the different technologies and implications
To guide policy recommendations, Closing the Loop sta
international recycling laws and policies, as well as ete
legislation and systems in Canada, the European Union
WITH FUNDING FROM THE STATE OF CALIFORNIA DEPARTMENT OF
ConSerVatIon, GreenBlue InItIateD tHe CloSInG tHe loop
proJeCt In 2008, a reSearCH proJeCt to Create a DetaIleD
teCHnICal anD polICY report tHat IDentIFIeS KeY opportunItIeS
FOR SYSTEMIC LEVERAGE TO ACHIEVE IMPROVEMENTS IN MATERIAL
VALUE RECOVERY ACROSS A RANGE OF MATERIAL TYPES AND
proDuCt CateGorIeS.
OUR CURRENT
AT THEIR E
HoW Can We
RECYCLER? HO
proDuCtS are
Martha Steve
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fundinGInVeStInG In a SuStaInaBle Future.
abb lbis
Act Now Productions
AET Films, Inc.Alcan Packaging, Inc.
Alcoa
Amcor PET Packaging
American PackagingCorporation
Amerikal Products Corporation
Ampacet
AromaoriA
Associated PackagingTechnologies
Atlantic Packaging
avy Dis
Ball Corporation
BASF Corporation
Be Green PackagingBemis Company
Berry Plastics
Better Packages, Inc.
Bluedog Design, Inc.
Bs Bs
California Department ofCsvi
California Integrated WasteManagement Board
Capital Corrugated
Caraustar Industries I
CardPak, Inc.Cello-Poly Corporatio
Chevron Phillips Che
Church & Dwight Co
Ciba Epert Services
Clean Agency, Inc.
Clemson University Dof Packaging Science
Clif Bar & Co.
Coating EcellenceIi
Colgate-Palmolive Co
Combined Technolog
Command Packaging
Competitive Innovati
Cag FdsCsidd CiCorporation
Constar, Inc.
C-P Fleible Packagin
CPT, Inc.
Cw Hdigs
Curtis Packaging Cor
DaniMer
SPC MEMBERS
GreenBlue GrateFullY
aCKnoWleDGeS tHe FolloWInG
FounDatIonS, Corporate anD
GOVERNMENT FUNDERS FOR THEIR
CrItICal Support oF our WorK DurInG
2008 (JANUARY 1, 2008 DECEMBER 31,
2008). WHETHER SUSTAINING OUR CORE
PROGRAMS OR PROVIDING SEED MONEYFor neW InItIatIVeS, tHeIr GeneroSItY
HAS GREATLY INCREASED THE IMPACT OF
our WorK.
GrantorS SponSorS
Reckitt Benckiser-North America
Henkel of America(Dial Corp)
Owens-Illinois
Duro Bag Mfg. Co.
Pacic Southwest Container
Coca-Cola North America
uiv
Dw
Card Pak, Inc.
Clif Bar & Co.
Cloro Company
Illinois Tool Works Inc
ISSa
Stopwaste.org
Dp
Environmental Defense Fund
Kdd Fd
California Dept. ofCsvi
Smmi Fdi
ovbk Fdi
Gdm Fd
ni edwmfor the Arts
Jhs Fmiy Fdi
Herman Miller
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Innovia Films, Inc.
Innoware Incorporated
Ii BsissCommunications, Inc.
International Paper
Interstate Resources
Inx Ii Ik C.
Jms rss CsigIi I
Jedlicka Design Ltd.
Jhs & JhsJupiter Group, Inc.
Kimberly-Clark Corporation
Klckner Pentaplast
Kraft Foods
LATHER, Inc.
LBP Manufacturing
Macaran Printed Products
MARSpkg
Mattel, Inc
McCormick & Company, Inc.
McDonalds
McDonough Braungart DesignChemistry (MBDC)
MeadWestvaco
Metaboli
Michigan State UniversitySchool of Packaging
Microsoft
Millwood Inc.
ModusLink Corporation
Mohawk Fine Papers
M-real Corporation
Multi-Color Corporation
National Adhesives-Henkel
nWks
Naturopathica HolisticHh llC
NAU, Inc.
ns pi
New Chapter, Inc.
NewPage Specialty Papers
Net Generation Films, Inc
nik
NORDENIA U.S.A. Inc.
Nu-Life North America
O-I
OIA Global Logistics - CreativePackaging Solutions
PA Consulting Group
PACCESS Packaging
Pacic Natural Foods
Pacic Southwest Container
Packaging & TechnologyIgd Sis, llC
Packaging 2.0
Packaging Corp. of America
Packstar
Pactiv Corporation
Pakit, Inc.
PakTech
PepsiCo/Frito Lay
Philip Morris
Phoeni TechnologiesIi
pigeon*branding + design
pKG Idsis
PKG Packaging Knowledge Group
Placon Corporation
Plastic Suppliers, Inc.
Power Retailing GroupS.a d C.V
Printpack, Inc.
Procter & Gamble
Product Ventures
rsip Ii
Recycline, Inc.
reI
Rock-Tenn Company
Rohrer Corporation
r-pac International Corp.
S.C. Jhs & S
S l
Schawk, Inc.
Scholle Packaging
Sealed Air Corporation
Select Product Group
Seventh Generation, Inc.
Shanghai Luin EvotechPackaging
Shikatani Lacroi
Silgan Holdings, Inc.
Siteen Tons Consulting
SKC inc.
Smurt-Stone PackagingCorporation
Solo Cup
Sonoco Products Company
Spartech Corporation
Specialized Packaging Group
Spectra-Kote
Starbucks Coffee Company
StopWaste
Stress Engineering Services, Inc.
Sun Chemical Corporation
Sun Hing Printing Companylimid
Symantec Corporation
tg
t & ly
t pk
The Cloro Company
The Coca-Cola Company
The Kellogg Company
TOMRA North America
Toms of Maine
Transparent ContainerCompany
TricorBraun
Tri-Ple Packaging
Twice Green Consulting
u.S. epa
uiv
Unisource Worldwide Inc.
Univenture, Inc.
UPB - Utah Paperbo
US Corrugated, Inc.
VACUMET
Wausau Paper SpecialtyProducts
Webb Scarlett deVlam
WinCup
Wib
YorK lb
ABC Compounding Co., Inc.
Access Business Group
Adco Cleaning Products
Advanced BioCatalyticsCorporation
Air Products and Chemicals
Aire-Master of America, Inc.
Akemi - Chemisch-TechnischeSpezialfabrik GmbH (Germany)
Akzo Nobel Surface Chemistry
Ale C. Fergusson, IncAlpha Aromatics
Alpha Chemical Services Inc.
Alpine Aromatics International
AL Wilson Chemical Company
American Cleaning Solutions
American Marketing Groupof TN
Amrep
Anderson Chemical Company
Anderson Chemical Company
Arkema Inc.
Armstrong Manufacturing Inc.
Aromaoria
Arrow Chemical Corp.
Arrow Chemical Products, Inc.
Arrow Magnolia International
Arylessence, Inc.
Ashburn Chemical Technologies
AspenClean.com
atCo Ii
ah lbis
Atlantic Chemical andEuipment
Authorized Lake CleaOrganization, Inc.
Auto-Chlor System
Automated Packagin
avm ld.
Aztron Chemical Serv
B & B Blending, Inc
BaSF
Beaumont Products,
Bbbig Idsi
IncorporatedBehr Process
Belle-Aire Fragrances
Berkley Medical
Best Sanitizers
Betco Corporation
Better Life
Bickley Consulting
BIO-CAT Microbials L
Bi-O-Kleen Industries
Bio-Lab, Inc.
BioLogi Products Gr
Bio Sav Inc
Bisis
BioSource Solutions
Bio Spectra
Bisysms Ii
Birsch Industries, Inc.
Bissell Homecare, Inc
Bi-State Detergent Sy
Boehle Chemicals, In
BonaKemi USA, Inc.
Brad-David Distributo
SPC MEMBERS ContinuED CLEAnGREDiEntS SuBSCRiB
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CLEAnGREDiEntS SuBSCRiBERS ContinuED
Odorite International, Inc.
One Way Products, Inc
og tKo Idsis
Organica Biotech Inc.
Packlin Laboratories
Pariser Industries, Inc.
PDq Manufacturing, Inc.
pGI
Pharmacal Research Labs, Inc.
Pilot Chemical
Pioneer Chemical
Pioneer Eclipse Corp
P.L.M. Inc
ppG
Preserva Products, Ltd.
Presidential Chemical
Prestige Brands Inc.
ProClean of Arizona, Inc.
The Procter & GambleCompany
Producto Chemicals
ProRestore Products
PROSOCO, Inc.
Pro-Te-All Co.
plbsPVS Nolwood Chemicals
Q Chm
quest Chemical Corporation
qVS Inc
qwatro Corporation
Radiator Specialty Company
rd Idsis, llC
Ranger Chemicals, Inc.
Razor Chemical, Inc.
Reckitt Benckiser
Recochem Inc.
Reliable Solutions Inc
Resource One, Inc. (DSupply)
Re Chemical
Robertet Fragrances,
Rohm & Haas Compa
rsmy Gd
lbisRoyal Solutions, Inc.
rpS evim
Rug Doctor, Inc.
Safe-Tee Chemical Co
SafeWash Technolog
Sanitation Solutions I
Sanitek Products, Inc
Santec Products
Scientic Innovention
SC Jhs
Secco Technologies L
Sentry Chemical Com
ServiceMaster Clean
Svh Gi
Snyder ManufacturinCorporation
SyC
Specialty Chemicals
Specialty Products of
Spectrowa Corp
Spray Nine Corporat
Spurrier Chemical Co
State Industrial Produ
EcoLogic Solutions
The Ecologyworks
Elco Laboratories
Emtech Laboratories, Inc.
Enviro-Brite
Envirochem, Inc.
Enviro Consultant Service, LLC
Enviroform Industries
EnviroLogic BiobasedTechnologies
Environmental ManufacturingSis
evim SsibiiySis
EnviroSource Inc.
EnvirO LLC
Enzymes Incorporated
Essential Industries, Inc.
esm Cig Sysms
Euroeur Enterprises P/L
Evolving Solutions Inc.
Fabpro Inc.
Fautless Starch/Bon AmiCompany
Fib Chm, llC
Fine Organics CorporationFirst Preference Products Corp.
Flo-Kem, Inc.
Florida Chemical Company
Forkem, Inc.
Formula Corporation
Franmar Chemical, Inc.
Fresh Products, LLC
F Bsh C.
Gbs
Gent-l-kleen Products, Inc.
Gleen Clean Inc.
Golden Ventures, Inc.
Great Lakes Bio Systems, Inc.
Grifn Brothers, Inc.
Grifn Chemical Co., LLC
Groupe Savon Olympic Inc
Guy & ONeill, Inc.
Hagelin & Company, Inc.
Handi-Clean Products, Inc.
Harris Research, Inc.
Harvard Chemical Research Inc.
Hwk Sis
Henkel Corporation
Herbally Yours Inc.
Hickory Adchem, Inc.
Hill Manufacturing Co., Inc
Hiyd Idsis
Hwy Hs
Hm Hdw Ss limid
The Hope Company, Inc.
Hubbard-Hall
Hubman Products, Inc.
Huey Chemical Corporation
Huish Detergent, Inc.
Hsm llC
Inceptor, Inc.
Idsi I.l.I.
Innovasource, LLC
Innovation Services Inc
Innovative Chemical Corp
Innu-science Canada inc
Insignia Labs, Inc.
Intercon Chemical Company
Ii pmTechnologies, Inc.
International Specialty Products
Ivis
ITD, Inc.
ItW Dym
Ivanhoe Industries, Inc.
J&E Sozio, Inc.
J. F. Dy Ii
JMC Holdings
JohnsonDiversey Inc.
KIK Custom Products
Kinpak Inc
Kleenrite Chemical
Kleen Tech Solutions LLC
Kleen Test Products
Knapp Manufacturing
KO Manufacturing, Inc.
Lalema, Inc.
Lambent Technologies
ls Fis l
Lawton Bros., Inc.
Lees TechnologyLes Chimiues B.O.D. Inc. /B.O.D. Chemicals Inc.
lHB Idsis
lpS lbis
Lyn Enterprises
Mainte Inc.
Mandala Technologies, LLC
Manufacturers Chemicals LLC
MARBLELIFE, Inc.
Mason Chemical Company
MasterBlend
Mavidon
McIntyre Group, Ltd.
McWaters Marketing Group
M.D. Stetson Company, Inc.
Method Products
MG Laboratories
M. H. Rufn & Associates
Michael Fortin, Consultant
Midlab, Inc.
Misco Products Corp.
Mission Laboratories
Momar, Inc.
Monarch Fragrances, LLC
Mt. Hood Solutions
Multi-Blend Ltd.
Multi-Chem
Multi-Clean
Munzing
NCH Corporation
Neo Technologies
Nease Corporation
Nevada Ecotec
New Dawn ManufacturingCompany
Nice Pak/PDI
Noramtech Corporation
North American ResearchCorporation
Novozymes Biologicals
Nuance Soulutions (BullenMidwest)
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SuPPoRt + REVEnuEMembership Dues $1,242,500
Gs $1,145,258
pgm rvs $334,954
Sponsorships $83,500
oh $40,695
Total $2,846,907
Direct Epenses $1,278,999
Employee Costs $1,093,589
Total $2,372,588
Net Income $474,319
EXPEnSES
For a complete nancial report audited by Robinson, Farmer, Co & Associates, Certied Public Accountants,please contact GreenBlue.
financials2008 HIGHlIGHtS
GreenBlue ContInueD to StrenGtHen ItS FInanCIal poSItIon
In 2008, tHanKS to tHe GeneroSItY oF FounDatIonS, Corporate
MEMBERS, SUBSCRIBERS AND SPONSORS. REVENUES FOR 2008 WERE
$2,846,907 COMPARED TO $1,704,749 FOR 2007AN INCREASE OF
$1,142,158 (67%).
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Board + staffTHE PASSION, INTELLIGENCE AND HUMANITY OF OUR BOARD + STAFF ARE OUR MOST VALUABLE RESOURCES.
BoarD oF DIreCtorS 2008 StaFF lISt
Anne Bedarf, Project Manager
Topher Buck, Senior Project Manager
Amber Capron, Development andCommunications Associate
Stephanie deSocio, Communication Designer
Tracy Edgerton, Ofce Manager
Whit Faulconer, Project Manager
Lesley Fore, Administrative Associate
Alec Gosse, Senior Developer
Anne Johnson, Program Director
Erin Malec, Director of Eternal Relations
Dianne Martin, Operations Manager
Heather Martin, Project Associate
Minal Mistry, Project Manager
Jami Montambault, CPA, Finance Manager
Khi oD, Si Fw
Js ps, psid & Ceo
Elizabeth Shoch, Project Manager
Martha Stevenson, Senior Project Manager
Pennelope Fenner-Crisp, Ph.D.
US EPA (Retired), ILSI Risk Science Institute (Retired)
Joel Makower
GreenBiz.com, Founder; Clean Edge, Inc., Co-founder and Principal
Matthew Realff, Ph.D.
Associate Professor in the School of Chemical and BiomolecularEngineering at Georgia Tech and Program Director at the NationalScience Foundation
Scott Seydel, Co-ChairEvco Research, Chair and CEO
Jonathan Wege, Co-Chair
SymbioCycles, Chair
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