©2007 Kingston Technology Company, Inc.
Kingston TechnologyTech Data – Technology Solution Tour
July 2009Presented by Chuck Szymczak
Distribution Field Sales Account Manager
Kingston Memory
Kingston Snapshot
• Founded in 1987
• Privately Held Company
• Financially Secure
• 2008 Revenue of $4 Billion
• 4,260 Employees Worldwide
• Revenue Per Employee ~ $1M
• Worldwide Manufacturing & Testing
• Focused Business: Memory Modules and Flash Products
• Delivering over 1M units per day
• Products distributed in 110 Countries and available in over 30,000 locations worldwide: Widely accepted brand
Source: Kingston Technology
Kingston Memory
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KTC
DRAM & Flash
* Starting in 2002, memory industry revenue includes NAND.Source: Gartner & Kingston Technology
Kingston Revenue trend and the Industry Revenue trend both track similarly.
Kingston & Industry Revenue
KingstonRevenues
(Billions of US Dollars)
IndustryRevenues
(Billions of US Dollars)
Kingston Memory
Things to know about Kingston Things to know about Kingston MemoryMemory
• Lifetime Warranty
• Guaranteed Compatibility
• Premium Components
• One of the Largest OEM memory manufacturers
• Worldwide Live Technical Support 24/7
• 20+ years of Experience
• 2008 WW Revenue of ~$4 Billion
2008 WW Revenue ~4 Billion
Kingston Memory
Memory Divisions & End-Customers
Corporate IT and other customers
seeking OEM-equivalent, guaranteed-compatibility, high-quality
memory
Corporate IT and other customers
seeking OEM-equivalent, guaranteed-compatibility, high-quality
memory
System-specific memory
System-specific memory
BrandedBranded
White Box, retail/eTail, price-driven consumer
White Box, retail/eTail, price-driven consumer
Generic, JEDEC spec
Generic, JEDEC spec
ValueRAMValueRAM
Gamers, enthusiasts & over-clockers/
Consumers
Gamers, enthusiasts & over-clockers/
Consumers
Low-latency high-
frequency
Low-latency high-
frequency
HyperXHyperXCustomers
seeking high-
performance Flash cards,
USB Flash drives, reader-
writers, SSD Drives
Customers seeking
high-performance Flash cards,
USB Flash drives, reader-
writers, SSD Drives
Flash Memory storage
Flash Memory storage
Flash Flash
Small to large
manufacturers with
volume requirements
seeking custom or
private-label memory
Small to large
manufacturers with
volume requirements
seeking custom or
private-label memory
Private-label or
OEM memory
Private-label or
OEM memory
OEMOEM
Source: Kingston Technology
Kingston Memory
Kingston Memory
Kingston’s Server Memory TestingKingston’s Server Memory Testing
• 100% dynamic module burn-in testing exceed OEM specifications Since 2004, Kingston has set a new industry reliability and
quality standard
• Testing simulates 3 months of heavy server use Up to 24 hours in Kingston-designed test chambers Tested at 100o Celsius / 212o Fahrenheit and higher voltage Every cell of every DRAM is continuously exercised
• Nearly eliminates Early Life Failures in customer servers*
* Kingston 6-month trial testing in 2004 showed that 90% of Early Life DRAM failures are now being screened at the factory – before shipment to customers.
Kingston Quality Standard: Zero bad cells 1 bad cell = defective module
Kingston Memory
Server MemoryServer MemoryIts also driving a natural need for more server
memory!
• New multi-core processor servers
• Virtualization
• Maximization of existing enterprise hardware/software
• Memory pricing is at a record low
• Microsoft Windows Server 2008 launch
• Higher memory capacities
Kingston Memory
Some of the New Xeon 5500 Servers
HP® ProLiant ® DL380 G6 Server18 Memory Sockets (9 per Processor)
IBM ® System x3650 M216 Memory Sockets (6+2 per Processor)
Source: HP, Dell, IBM, Asus web sites, March 30, 2009
Dell® PowerEdge® R610 Server12 Memory Sockets (6 per Processor)
Asus® Z8PE-D1818 Memory Sockets (9 per Processor)
Kingston Memory
Platform Memory Capacity by Module Type
Kingston K3 Kits:• Three 2GB Modules = 6GB K3 Kit
• Three 4GB Modules = 12GB K3 Kit
• Three 8GB Modules = 24GB K3 Kit
Kingston K3 Kits:• Three 2GB Modules = 6GB K3 Kit
• Three 4GB Modules = 12GB K3 Kit
• Three 8GB Modules = 24GB K3 Kit
Maximum Capacity:6 x 2GB ECC UDIMM = 12GB
6 x 8GB RDIMM = 48GB
Maximum Capacity:6 x 2GB ECC UDIMM = 12GB
6 x 8GB RDIMM = 48GB
Maximum Capacity:12 x 2GB ECC UDIMM = 24GB
12 x 8GB RDIMM = 96GB
Maximum Capacity:12 x 2GB ECC UDIMM = 24GB
12 x 8GB RDIMM = 96GB
Maximum Capacity:Note: 12 x 2GB ECC UDIMM = 24GB
18 x 8GB DR RDIMM = 144GB
Maximum Capacity:Note: 12 x 2GB ECC UDIMM = 24GB
18 x 8GB DR RDIMM = 144GB
Kingston Memory
Kingston Will Support Customers With Fastest DDR3 Kits
Kingston offers DDR3-1333 Branded Kits (Single or Dual Rank) and DDR3-1066 Quad Rank Kits for Xeon 5500 Series Platforms
• No hassles in selecting speed – Your server will run at highest speed possible
• Memory speed will be automatically set by your processor
For details, check the Kingston Configurator at kingston.com
Notes: Certain exclusions and limitations may apply based upon DRAM availability to Kingston. Apple Mac Pro modules only supported with DDR3-1066 kits as per Apple specifications.
Kingston Memory
Things to know about KingstonCareThings to know about KingstonCare
Service Reimbursement
On-Site Spares*
(Subject to qualification)
Cross Ship RMA
24/7 Live Technical Support/Tools
• Free
• Covers all Kingston related service costs
• Easy on-line claim process
• Free
• Instant product replacement
• Meets tightest service level agreement (SLA) deadlines
• Free
• Quick product replacement
• Easy on-line RMA process
• Free
• Memory troubleshooting knowledge base
• All Kingston service related information in one place
KTC Server:System warrantyKingstonCareBurn-in TestingLargest provider of server memory
Kingston Memory
Kingston Memory
Why is Kingston Interested?
Why is Kingston interested in the Virtualization market?
(A) Because each server that is virtualized needs to have enough memory installed in order to properly support its Virtual Machines and their applications.
Does Kingston have a product that does something specific for virtualization?
(A) No, our memory is just that —memory to be installed in the physical server.
Why does a server need more memory for virtualization?
(A) There are two key reasons to have more memory available — to run the virtualization software and to support all Virtual Machines with their applications without performance impact.
For more information on the role of memory in VI3, please read the whitepaper located here:VMware site: http://www.vmware.com/vmtn/resources/605Kingston site: http://www.kingston.com/branded/pdf_files/Final_esx3_memory.pdf
Kingston Memory
Corporate Alliance Relationship
• Premier Technology Partner
• Joint Technology Paper
• Participation in Key VMware Events
• VMworld
• TSX Conference
• US
• Europe
• Asia (TBD)
• Government Buying Season Road Show
• User Group Functions
• Product Launch Partner
• Virtual Infrastructure 3
• PocketACE
Kingston Memory
What's in it for you?
1. Great up sell opportunity
• Upgrading the installed physical server memory with Kingston’s Branded products is one of the best ways to insure that the virtual infrastructure your customers are building has the best foundation
2. Great Margin opportunity• Kingston’s Server memory costs on average
40% under the equivalent OEM upgrades with the same attention to quality, service and support. That makes you a hero with your customers – they save and you add more margin!
3. Helps keep customer loyalty between major purchases• Did your customer work with another Disty or
consultant to build their virtual infrastructure? Let them know how important it is to have the right memory capacity and get back mindshare!
Kingston Memory
The Kingston ConfiguratorThe Kingston Configurator
• Branded parts: Use Model Name or OEM’s Part Number
Kingston Memory
Kingston Configurator – How ToKingston Configurator – How To
Example – HP ProLiant DL380 G5
Kingston Memory
Kingston Configurator – How ToKingston Configurator – How To
Example – HP ProLiant DL380 G5
Kingston Memory
Server Memory Tips
• Install highest capacity modules your customer can afford to allow for future memory headroom!
• Recommend Kingston Branded TAA Compliant skus to help reduce IT expenditures
• The higher the memory module capacity, the lower the overall power consumption of the server
Kingston Memory
Kingston Memory
Product Line FeaturesDensity
RangeNext Density
•CoLogo-able
•Multiple colors
•Windows/Mac
4 ~ 32GB64GB
Q4 09DT 112 DT112/xGB
Normal
DT 101 DT101x/xGB
Normal
• Cost Effective
• Multiple colors* (Yellow, Pink, Cyan)
4 ~16GB TBD
Min. Write Speed
• CoLogo-able
•PW Protection
•High Capacity
DT 200 DT200/xGB
Normal 32 ~ 128GB TBD
Consumer USB Roadmap
Kingston Memory
Differentiated DataTraveler USB Drive Roadmap
Product Line
FeaturesDensity
RangeNext Density
DT410 DT410/xGB
Read:
15MB/s
Write:
6MB/s
•Great price and performance
•Readyboost
•Swivel design
•CoLogo-Able
4 ~ 32GB64GB
TBD
Min. Transfer Speed
Speed
Kingston Memory
Differentiated DataTraveler USB Drive Roadmap
Product Line
FeaturesDensity
RangeNext Density
DT Locker DTL/xGB
Non-disclosed
•Hardware Encryption
•Great Priced Secure drive
•Public/Private Zone
•Swivel Design
•Co-logoable
4 ~ 16GB32GB
TBD
Min. Transfer Speed
Kingston Memory
Premiere/Secure DataTraveler USB Drive Roadmap
Product Line
FeaturesDensity
RangeNext Density
-TAA Compliant – Assembly in USA --256bit AES Hardware-based Encryption – 100% Protection -Waterproof metal Casing -Profile customizable -Cologo-able
Mac Support Available
2 ~ 32GB 64GB
DT Vault
Privacy
DTVP/xGB
10MB/s or 66x
Min. Write Speed
Kingston Memory
KDI’S COLOGO Program
• Minimum order 100pcs
• File type = Adobe Illustrator Vector Based .eps or .ai format
• Volume price breaks available
• Defective returns only
• New website for your customers:
http://www.kingston.com/flash/cologo/cologo_generic.asp
Kingston Memory
Kingston Memory
Kingston Digital adds SSDNow
• 1/5/2008 – Kingston Digital increased its product breadth by adding SSDNow.
• Kingston’s SSDNow fits perfectly into our vision, helping customers realize new efficiencies within laptop, desktop and server environments
• 20+ years experience perfecting the upgrade model in the DRAM market, more recently applied to flash: USB, memory cards – now SSD
• Our primary customers remain consistent:• Those who self-maintain their systems• Those who have negotiated agreements with their OEM to support
Kingston – in order to realize big savings• KingstonCare program participants
Kingston Memory
What is SSD?• SSD = Solid State Drive; has no moving parts
• SSDs can also be DRAM based, however KTC SSD is NAND Flash only
• Data is stored on NAND Flash in contrast to HDD which stores data on platters.
• KTC SSD is a SATA2 storage device
• KTC SSD is seen by the system as a standard hard drive
Kingston Memory
SSDNow Series
Product Line Features
• Server focused SSD drive • Fast: Read 250 MB/sec; Write 170 MB/sec • Best in Class Performance: high IOPS
• Rugged and Reliable
• SATA – 2.5” form factor
E-Series
SNE125-S2/32GB
SNE125-S2/64GB
M-Series
SNM125-S2/80GB
SNM125-S2/160GB
• Enterprise SSD drive focused on laptop/desktop application
• Fast: Read 250 MB/sec; Write 70 MB/sec
• Rugged and Reliable
• SATA – 2.5” form factor
V-Series
SNV125-S2/64GB
SNV125-S2/128GB
• Consumer focused Value SSD
• Speed: Read Up to 100MB/sec; Write Up to 80MB/sec
• Rugged and Reliable
• Optional upgrade kits with cloning software
• SATA – 2.5” form factor
Availability
Launched
Launched
Bundled Upgrade Kit – Launched
Q3, 2009
Kingston Memory
SSD’s improve performance in Data Centers
Use Kingston E Series SSD• Consolidation of HDDs
• 1 SSD can replace many HDDs in terms of performance creating huge cost savings thanks to lower energy consumption and space reduction
• Substantially improve performance by accessing data faster thanks to lower latency, higher IOPS and impressive Read/Write
• Use less SSDs in “short-stroked”/high-performance environments
• Improve levels of Endurance and Reliability• Increase data cycles with the benefit of Wear Leveling and Write
Amplification• Longer MTBF than HDD and a workload of up to 3.7TB/day for 5 years
• Usage Models• Hard Disk Drive Replacement; I/O intense applications• Tier 0 Storage• Caching, Swap Space• Application Acceleration• Boot Drive
Kingston Memory
10 & 15K RPM SAS HDD
Feature
Kingston E-Class SSD
~300 IOPS (4KB) 35,000 Read
3,300 Write
~100MB/sec.
~100MB/sec.
Peak Read Bandwidth
Peak Write Bandwidth
250MB/sec.
170MB/sec.
~10-20W/1W Power (Active/Idle) 2.4W/0.06W
< 300G Durability 1000G
< 1,200,000 hours Reliability / MTBF < 2,000,000 hours
Comparing Data Center HDD vs Kingston SSD
Source: Kingston, Intel.
Kingston Memory
SSD’s improve mobile computingUse Kingston M-Series SSD
• Improve your laptop’s performance.
• SSD improves system boot up, stand by time
and shut downs while increasing overall laptop performance based on faster data transfers and quicker seek times.
• Extend your laptop battery life.
• SSD can improve battery up to 13% (MobileMark 2007)
• Don’t scramble for lost data.
In physically demanding environments, hard drives can fail; SSD is a safer bet to maintain data integrity
• Ideal for Road Warriors and field reps.
• Data recovery starts at $300 and upwards of $10K
• Kingston service – We have you covered!Performance measurements are made using specific computer systems and/or components and reflect the approximate performance of the technology as measured by those tests. Any difference in system hardware or software design or configuration may affect actual results.
Kingston Memory
Power and Cooling Impact
E Series
SSD
15K RPM
HDDIdle
6.8W 0.5W
59.6 kWh/year 4.4 kWh/year
Idle Power
85°F
Active Load
10.1W 0.9W
88.5 kWh/year 7.9kWh/year
Active Load Power
94°F
Kingston SSDs:Less Power, Less Heat
Kingston SSDs:Less Power, Less Heat
Kingston Memory
SSDNow M Series Bundle Kit• SSDNow M series Bundle kit provides users the ability to add SSD into
any SATA compatible system, perfect for any power users and road warriors.
• The kit offers a full solution to successfully migrating all data from any existing HDD to the SSD with software and hardware provided.
• Bundled kit contents include:• SSDNow M Series SSD• Acronis cloning software• 2.5” to 3.5” mounting brackets & hardware• 2.5” USB SATA enclosure
Kingston Memory
SSDNow Series with Kingston Reliability
• All drives come equipped with S.M.A.R.T.
• 3 year warranty and Free 24/7 Tech Support
• SSDNow - eligible for KingstonCare program when installed in a server environment
Upgrade select servers, workstations, and SAN storage drives to:
• Increase storage IOPS bandwidth and performance• Reduce storage power & cooling requirements• Reduce HDD break-fix costs and hassles• Lower your Data Center TCO at same time!
Do not think about SSDs as cents per GB but Do not think about SSDs as cents per GB but as performance per dollar + reduced maintenance and support costs.as performance per dollar + reduced maintenance and support costs.
Upgrade select servers, workstations, and SAN storage drives to:
• Increase storage IOPS bandwidth and performance• Reduce storage power & cooling requirements• Reduce HDD break-fix costs and hassles• Lower your Data Center TCO at same time!
Do not think about SSDs as cents per GB but Do not think about SSDs as cents per GB but as performance per dollar + reduced maintenance and support costs.as performance per dollar + reduced maintenance and support costs.
Kingston Memory
Don’t forget – Cards & Readers too
• Secure Digital –
• Standard – up to 2GB
• High Capacity – up to 32GB
• MicroSD –
• Standard – up to 2GB
• High Capacity – up to 8GB
• Mobility pack with USB reader & adapter
• Readers –
• USB based media readers (9 in 1 reader, 19 in 1 reader)
• DataTraveler MicroReader
Kingston Memory
THANK YOU!
©2009 Kingston Technology Company, Inc. All rights reserved. All trademarks and registered trademarks are the property of their respective owners.
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