2 © 2015 Ipsos.
3 © 2016 Ipsos.
Universe: Opinion leaders and renowned journalists who share, on aregular basis, their standpoints on Latin-American media.
Response rate: 416 respondents in 15 Latin-American countries.
Sample: With which of the following media outlets do you work orcollaborate regularly? Or do you not work in this field?
(Multiple answers)%
Daily newspaper 47%
Website 24%
Radio 21%
Magazine 18%
Broadcast TV 15%
Cable TV 12%
Blog 11%
News agency 6%
Other (Specify) 5%
None 16%
Technique: Online survey to opinion leaders
Dates: From may 16th to august 15 of 2016
Which are the three most attractive countries in Latin-American in terms of…?-Historical attractions-Natural attractions-Cultural activities-Music-Gastronomy-Hospitality-Safety
5 © 2016 Ipsos.
Which would you say are the three most attractive countries in Latin-American in terms
of… historical attractions?(%)
80
72
18
17
17
12
10
10
7
1
1
Mexico
Peru
Colombia
Bolivia
Argentina
Brazil
Ecuador
Central America & Caribbean
Chile
Uruguay
Venezuela
Don't know
Base: All respondents (Suggested, up to three answers)
SUMMARY OF TOTALS – HISTORICAL ATTRACTIONS
6 © 2016 Ipsos.
73
63
20
México
Perú
Colombia
Central America & the Caribbean
Ecuador
93
79
10
México
Perú
Colombia
Argentina
72
63
45
Perú
México
Brasil
ColombiaBrazil
86
55
50
México
Ecuador
Perú
Mexico
82
68
38
México
Perú
Argentina
Chile
100
75
31
México
Perú
Colombia
Peru
Bolivia
Which are the three most attractive countries in Latin-American in terms of theirhistorical attractions? -Answers by country-
81
69
50
Perú
México
Colombia
96
82
16
Perú
México
Colombia
74
68
68
Bolivia
Perú
México
7 © 2016 Ipsos.
Which are the three most attractive countries in latinamerica in terms of their
natural attractions?(%)
74
32
28
27
22
22
20
14
13
3
2
0
Brazil
Central America & the Caribbean
Mexico
Argentina
Chile
Colombia
Peru
Ecuador
Bolivia
Venezuela
Uruguay
Don't know
SUMMARY OF TOTALS – NATURAL ATTRACTIONS
Base: All respondents (Suggested, up to three answers)
8 © 2016 Ipsos.
Central America & the Caribbean
Ecuador
90
76
34
Chile
Brasil
A.C. & C.
73
47
23
Brasil
A.C. & C.
México
Argentina
94
33
31
Brasil
México
Chile
ColombiaBrazil
91
59
23
Ecuador
Brasil
México
Mexico
85
82
29
Argentina
Brasil
A.C. & C.
Chile
88
81
38
Brasil
México
Argentina
Peru
Bolivia
84
59
25
Colombia
Brasil
Perú
76
70
39
Perú
Brasil
A.C. & C.
74
62
44
Bolivia
Brasil
A.C. & C.
Which are the three most attractive countries in Latin-American in terms of their natural attractions? -Answers by country-
9 © 2016 Ipsos.
Which are the three most attractive countries in Latin-American in terms of their
cultural activities?(%)
74
59
31
27
16
14
11
6
3
2
1
Argentina
Mexico
Brazil
Colombia
Chile
Peru
Uruguay
Bolivia
Central America & the Caribbean
Ecuador
Venezuela
Don't know
SUMMARY OF TOTALS – CULTURAL ACTIVITIES
Base: All respondents (Suggested, up to three answers)
10 © 2016 Ipsos.
Central America & the Caribbean
Ecuador
90
62
31
Argentina
México
Chile
60
57
30
México
Argentina
Colombia
Argentina
72
67
40
Brasil
Argentina
México
ColombiaBrazil
73
64
36
Argentina
México
Colombia
Mexico
97
50
44
Argentina
Brasil
México
Chile
88
69
31
Argentina
México
Colombia
Peru
Bolivia
72
56
44
México
Argentina
Colombia
83
62
30
Argentina
México
Colombia
62
56
38
México
Argentina
Bolivia
Which are the three most attractive countries in Latin-American in terms of their cultural activities? -Answers by country-
11 © 2016 Ipsos.
64
51
42
38
17
7
6
5
4
3
2
Brazil
Argentina
Mexico
Colombia
Central America & the Caribbean
Peru
Bolivia
Chile
Venezuela
Uruguay
Ecuador
Don't know
Which are the tree most attractive countries in Latin-American in terms of their
music?(%)
SUMMARY OF TOTALS – MUSIC
Base: All respondents (Suggested, up to three answers)
12 © 2016 Ipsos.
Central America & the Caribbean
Ecuador
76
72
52
Brasil
Argentina
México
63
57
47
México
Brasil
Argentina
Argentina
88
43
30
Brasil
Argentina
México
ColombiaBrazil
73
50
41
Colombia
Brasil
Argentina
Mexico
74
68
21
Brasil
Argentina
A.C. & C.
Chile
75
62
50
México
Brasil
Argentina
Peru
Bolivia
66
53
53
Colombia
Brasil
Argentina
68
50
43
Brasil
Colombia
Argentina
53
44
41
Brasil
Argentina
Colombia
Which are the three most attractive countries in Latin-American in terms of their music? -Answers by country-
13 © 2016 Ipsos.
69
55
49
22
13
8
7
7
7
5
1
Peru
Mexico
Argentina
Brazil
Colombia
Chile
Bolivia
Ecuador
Central Ameica & the Caribbean
Uruguay
Venezuela
Don't know
Which are the three most attractive countries in Latin-American in terms of their
gastronomy?(%)
SUMMARY OF TOTALS – GASTRONOMY
Base: All respondents (Suggested, up to three answers)
14 © 2016 Ipsos.
Central America & the Caribbean
Ecuador
100
62
41
Perú
México
Argentina
63
60
53
México
Perú
Argentina
Argentina
73
49
42
Brasil
Argentina
Perú
ColombiaBrazil
59
55
50
Perú
México
Ecuador
Mexico
82
71
41
Argentina
Perú
México
Chile
88
50
50
México
Perú
Argentina
Peru
Bolivia
81
59
47
Perú
Argentina
México
98
50
32
Perú
México
Argentina
62
56
50
Perú
Bolivia
México
Which are the three most attractive countries in Latin-American in terms of their gastronomy? -Answers by country-
15 © 2016 Ipsos.
Which are the three most important countries in Latin-American in terms of their
people’s hospitality?(%)
51
35
29
27
25
21
14
12
12
7
6
2
Colombia
Brazil
Central America & the Caribbean
Uruguay
Mexico
Peru
Ecuador
Bolivia
Chile
Argentina
Venezuela
Don't know
SUMMARY OF TOTALS – PEOPLE’S HOSPITALITY
Base: All respondents (Suggested, up to three answers)
16 © 2016 Ipsos.
Central America & the Caribbean
Ecuador
66
38
34
Colombia
Uruguay
Brasil
70
50
27
A.C. & C.
Colombia
México
Argentina
78
34
33
Brasil
Uruguay
México
ColombiaBrazil
55
50
27
Colombia
Ecuador
Brasil
Mexico
59
47
35
Uruguay
Brasil
Colombia
Chile
62
56
44
México
A.C. & C.
Colombia
Peru
Bolivia
72
25
22
Colombia
Perú
Brasil
66
51
35
Colombia
Perú
Brasil
56
35
35
Colombia
Brasil
Uruguay
Which are the three most attractive countries in Latin-America in terms of their people’s hospitality? -Answers by country-
17 © 2016 Ipsos.
Which are the three most attractive countries in Latin-American in terms of their
safety?(%)
54
30
19
12
7
4
3
3
3
2
26
Chile
Uruguay
Colombia
Argentina
Brazil
Ecuador
Mexico
Bolivia
Central America & the Caribbean
Peru
Venezuela
No Precisa
SUMMARY OF TOTALS – CULTURAL ACTIVITIES
Base: All respondents (Suggested, up to three answers)
18 © 2016 Ipsos.
Central America & the Caribbean
Ecuador
90
34
14
Chile
Uruguay
Colombia
40
17
17
Chile
Uruguay
Argentina
Argentina
36
28
25
Chile
Uruguay
Argentina
ColombiaBrazil
59
36
9
Chile
Uruguay
Colombia
Mexico
24
18
12
Uruguay
Chile
Colombia
Chile
62
44
31
Chile
Uruguay
Colombia
Peru
Bolivia
41
28
22
Colombia
Chile
Argentina
84
36
27
Chile
Uruguay
Colombia
71
29
15
Chile
Uruguay
Argentina
Which are the three most attractive countries in Latin-American in terms of their safety? -Answers by country-
19 © 2016 Ipsos.
Which are the three most attractivecountries in Latin-American in terms of their…?
Historical attractions
69
55
49
Perú
México
Argentina
Natural attractions
80
72
18
México
Perú
Colombia
64
51
42
Brasil
Argentina
México
People’s hospitalityMusic Gastronomy
74
32
28
Brasil
A. Central y Caribe
México
Cultural activities
51
35
29
Colombia
Brasil
A. Central y Caribe
74
59
31
Argentina
México
Brasil
Safety
54
30
19
Chile
Uruguay
Colombia
20 © 2015 Ipsos.
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