Hungry?An investigation into the Health and Wellness of Kent State University students
01 Task Definition:Initial Research to Define the Problem
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Initial ResearchTask Definition
· How is obesity defined?
· What causes people to become overweight?
· How available are healthy food options?
· How do people make food choices?
· What are people’s priorities?
· What role does ethnicity play?
· How do people view fitness?
· How does Public Policy affect obesity?
· How does genetics affect weight gain?
· How does marketing and TV affect people?
SOURCES
SCHOLARLY JOURNALS
RESEARCH BOOKS
NEWS ARTICLES
DOCUMENTARIES
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Initial ResearchTask Definition
“Weight gain and obesity are caused by consuming more calories than the body needs —most commonly by eating a diet high in fat and calories, living a sedentary lifestyle, or both.”http://www.obesityinamerica.org/understandingObesity/index.cfm
“In the United States, 64.5% of adults and 15% of children ages 6–19 are overweight. Dieting is rampant, but most who lose weight gain it back. Some experts blame ever-increasing portion sizes and the proliferation of tasty, high-calorie fast foods that make it all too easy to eat a day’s worth of calories in one supersize meal.”http://www.nytimes.com/2002/11/26/science/why-we-eat-and-eat-and-eat.html?pagewanted=all&src=pm
“The grocery store is set up in a way to get you to purchase what they want you to place in your cart. Whether you want to or not. Some of these items can be healthy but, unfortunately, most are not.”http://articles.latimes.com/2011/jul/17/health/la-he-food-deserts-20110712
“The cheapest calories come from fried foods, chips and sodas”http://articles.latimes.com/2011/jul/17/health/la-he-food-deserts-20110712
“The heavier one’s friends, the higher one’s own chances of becoming overweight... How is that transmitted to you? By sharing behavior... It’s either ‘Let’s go running’ or ‘Let’s share these muffins.’”http://www.msnbc.msn.com/id/36281026/ns/health-diet_and_nutrition/t/why-we-eat-when-were-not-hungry/#.TsEjfGAgxD5
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Assumptions MapTask Definition
MARKETING PERCEPTIONS EDUCATION PRIORITIES
FOOD · Growing portion sizes · Availability and accesability of food· Purchasing environments· Sweets are a given· Commercials push fast & processed food· Cooking is now something you watch· Kids eat out of boredom, stress, or pres-sure· Grocery stores push unhealthy foods· Portion controlled packages = overeating· Making poor eating decisions · Shop @more $$grocery stores = skinny
· Energy dense foods should be rewards· Cost of dieting
· Poor out of home choices· Blaming only sugar· Improper drinking soft drinks· Poor family eating habits· Misseducated “poor woman”· Concepts of“diet” and “dieting”
· Spend less money on food = bad food· Breakdown mealtimes with family· Food budget
FITNESS · Quick fixes vrs exercise· Physical activity is a spectator sport· Too many choices for fitness
· Exercise is too difficult· Sports nos as available for adults· Boredom of routine· Not enough results· Fear of failure· Too out of shape for exersices· Body image· Fear of exercise equipment· No entertainment in exercise· Public embarrassment· Insegurities @Gym
· Weight-loss and body building · Pay less for gym· Improper prioritizing of income and time.
·
The Plus Sized Problem | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
1.2 Assumptions MapTask De!nition
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Assumptions MapTask Definition
MARKETING PERCEPTIONS EDUCATION PRIORITIES
FOOD · Growing portion sizes · Availability and accesability of food· Purchasing environments· Sweets are a given· Commercials push fast & processed food· Cooking is now something you watch· Kids eat out of boredom, stress, or pres-sure· Grocery stores push unhealthy foods· Portion controlled packages = overeating· Making poor eating decisions · Shop @more $$grocery stores = skinny
· Energy dense foods should be rewards· Cost of dieting
· Poor out of home choices· Blaming only sugar· Improper drinking soft drinks· Poor family eating habits· Misseducated “poor woman”· Concepts of“diet” and “dieting”
· Spend less money on food = bad food· Breakdown mealtimes with family· Food budget
FITNESS · Quick fixes vrs exercise· Physical activity is a spectator sport· Too many choices for fitness
· Exercise is too difficult· Sports nos as available for adults· Boredom of routine· Not enough results· Fear of failure· Too out of shape for exersices· Body image· Fear of exercise equipment· No entertainment in exercise· Public embarrassment· Insegurities @Gym
· Weight-loss and body building · Pay less for gym· Improper prioritizing of income and time.
·
The Plus Sized Problem | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
1.2 Assumptions MapTask De!nition
MARKETING PERCEPTIONS EDUCATION PRIORITIES
FOOD · Growing portion sizes · Availability and accesability of food· Purchasing environments· Sweets are a given· Commercials push fast & processed food· Cooking is now something you watch· Kids eat out of boredom, stress, or pressure· Grocery stores push unhealthy foods· Portion controlled packages = overeating· Making poor eating decisions · Shop @more $$grocery stores = skinny
· Energy dense foods should be rewards· Cost of dieting
· Poor out of home choices· Blaming only sugar· Improper drinking soft drinks· Poor family eating habits· Misseducated “poor woman”· Concepts of“diet” and “dieting”
· Spend less money on food = bad food· Breakdown mealtimes with family· Food budget
FITNESS · Quick !xes vrs exercise· Physical activity is a spectator sport· Too many choices for !tness
· Exercise is too di"cult· Sports nos as available for adults· Boredom of routine· Not enough results· Fear of failure· Too out of shape for exersices· Body image· Fear of exercise equipment· No entertainment in exercise· Public embarrassment· Insegurities @Gym
· Weight-loss and body building · Pay less for gym· Improper prioritizing of income and time.
FOOD AND FITNESS Unrealistic diets and exerciseBody images
· Systems are intimidating· Desire quick !x· Acceptance· “Being healthy” concept
· Not reasonable goals· Dietary education· Di#erences in weight-loss techniques· Dieting trends = regain weight
· Lack of commitment· Lack of motivation to change lifestyle
·
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Information ProblemTask Definition
We believe through education we can circumvent marketing to change our perceptions and prioroties towards a healthy lifestyle
Information Seeking Strategies:How Will We Get the Informaton We Need?02
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Selecting the Best SourcesInformation Seeking Strategies
AVOIDED AREAS
FITNESS CENTER
OFF-CAMPUS RESTAURANTS
OFF-CAMPUS SHOPPING CENTERS
APARTMENT DWELLERS
COMMUTERS
GRADUATE STUDENTS
FACULTY
EXERCISE ROUTINES
Students who live on campus
Opportunities:
- Easily accessible crowd to seek information from- Heavily influenced by what happens on campus, since campus is their home- Have different lifestyles, priorities, and facilities than students living off-campus- Known factors in regard to the facilities they access for food.- More opportunities to interject solutions to college facilities - Internal “Kent Campus” lifestyle is easier to understand
Drawbacks:
- Will not account for any experiences off campus in restaurants and shopping facilities - Will be focused more towards freshman, since they are the majority of on-campus students
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Areas to Target on CampusInformation Seeking Strategies Figure A. Kent State University Campus Map
Prentice Hall
Food Court and Shopping MarketReason: Accessed more often by upperclassman
Student Center
Food Court, Mini Market, Cafeteria, and (2) RestaurantsReason: Largest eating destination on campus, accessed by all students on campus
Tri-Towers
Rosie’s Restaurant, Shopping MarketReason: Late night hours, many unhealthy made to order options
Eastway Center
Shopping Market and Deli, CafeteriaReason: Largest market on campus, also targetedthe most to freshman.
Prentice Hall
Student Center
Eastway Center
Tri-Towers
Food Purchasing Dorms
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Information Seeking StrategiesDetermining the Sources
Surveys
ObjectiveTo understand the influences that lead to poor health habits on campus
ReasonTo reach a large number of students for a better understanding of the “average.” To ask some sensitive questions that might be difficult to answer in an interview.
Additional Secondary Research
ObjectiveTo understand university policies on food plans and when and where they can be used
ReasonThis information is published and easily available online.
Card Sorting
ObjectiveTo understand the priorities of eating healthy
ReasonBy ranking items, we can quickly gather data that will give us insights into more important factors of a healthy lifestyle
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Information Seeking StrategiesDetermining the Sources
Self Photo Ethnography
ObjectiveTo document student eating habits and food shopping environments
ReasonUnderstand the connection between eating environments and students choices.
Shadowing
ObjectiveTo document the shopping process.
ReasonTo help establish when the student makes poor decisions
Interviews
ObjectiveTo gain deeper insights into students perceptions of healthy eating and how it connects to campus life.
ReasonTo improvise the conversation in different directions based on the students comfort talking about this subject.
Location and Access:Research Strategy Plan03
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Research Logic ModelLocation and Access
10/25 - 10/3
Literature review
To gain a deeper and more specific
understanding of the problem in relation to KSU students.
Food
• Understand the meal plan options—
where its used, how much it costs, are they obligated to have a meal plan.
• Find out what the food options are on
campus and the economics of the various choices.
• Figure out the flashcard system—
where it is accepted, what the restrictions are if any to using it.
• Dorms and apartments—
Understand what facilities are available to students for cooking and storing
food.
• Make contacts to help further our
primary research.
• Understand the campus food situation
better in order to build better questions
for the intercepts.
• Further narrow down a target audience,
even if only slightly.
11/3 - 11/9
Initial Observations and
Photo Ethnography
People don’t always do what they say, so
this is give us first hand insight into what people are actually doing.
Places to observe:
• Student center food court and dinning.
• East way dinning hall and grocery store
especially during lunch and dinner
hours, dinning
Methods:
• Observations
• Photo ethnography
• Note taking
• Gain an initial understanding of how
students are using the available
facilities and services.
• Find trends to ask further questions
later about motivations and goals.
11/3 - 11/9
Public Intercepts
Get a preliminary idea of what the
student’s thoughts and ideas are towards their food and exercise choices.
Places to conduct Intercepts:
• Student Center
• Dorms
• East way Dinning and market
• Prentice
• Rosies
Methods:
• Randomly ask people questions
• Staff/workers at various food locations
• Shadow people while they shop or eat
• One-on-one interviews
• Use this experience to better
understand how to approach students
in future intercepts.
• Narrow focus on target group based on
findings in order to better focus the
second round of intercepts.
• Gain a better understanding of the
situation at hand.
• Find trends to lead to card sorting of
motivations and priorities.
11/3 - 11/9
Revised Intercepts
Gain a deeper understanding of people’s
motivations and priorities with revised tactics based off of initial intercepts.
Places to conduct Intercepts:
• Prentice
• Student Center
Methods:
• Randomly ask people questions
• Card sorting
• Shadow people while they shop or eat.
• Use this experience to better
understand how to approach students
in future intercepts.
• Narrow focus on target group based on
findings in order to better focus the
second round of intercepts.
• Gain a better understanding of the
situation at hand.
• Find trends to lead to card sorting of
motivations and priorities.
DATE
PURPOSE
ACTIONS
OUTCOME
10/11 - 10/25
Initial Research
To get an initial understanding of the
topic.
Secondary Research:
• Journals
• Scholarly articles
• Books on obesity
• Publications
• Blogs
• Websites: NIH, Obesity in America
(compile bibliography for these findings)
• Areas of interest:
Marketing, priorities, perceptions,
Education (Location and Time).
• KSU students were chosen as the target
audience because of easy access.
• Led to realization of information still
needed.
• The majority of the factors affecting
obesity fell into two major categories: food and exercise
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Research Logic ModelLocation and Access
10/11 - 10/25
Initial Research
To get an initial understanding of the
topic.
Secondary Research:
• Journals
• Scholarly articles
• Books on obesity
• Publications
• Blogs
• Websites: NIH, Obesity in America
(compile bibliography for these findings)
• Areas of interest:
Marketing, priorities, perceptions,
Education (Location and Time).
• KSU students were chosen as the target
audience because of easy access.
• Led to realization of information still
needed.
• The majority of the factors affecting
obesity fell into two major categories: food and exercise
11/3 - 11/9
Initial Observations and
Photo Ethnography
People don’t always do what they say, so
this is give us first hand insight into what people are actually doing.
Places to observe:
• Student center food court and dinning.
• East way dinning hall and grocery store
especially during lunch and dinner
hours, dinning
Methods:
• Observations
• Photo ethnography
• Note taking
• Gain an initial understanding of how
students are using the available
facilities and services.
• Find trends to ask further questions
later about motivations and goals.
11/3 - 11/9
Public Intercepts
Get a preliminary idea of what the
student’s thoughts and ideas are towards their food and exercise choices.
Places to conduct Intercepts:
• Student Center
• Dorms
• East way Dinning and market
• Prentice
• Rosies
Methods:
• Randomly ask people questions
• Staff/workers at various food locations
• Shadow people while they shop or eat
• One-on-one interviews
• Use this experience to better
understand how to approach students
in future intercepts.
• Narrow focus on target group based on
findings in order to better focus the
second round of intercepts.
• Gain a better understanding of the
situation at hand.
• Find trends to lead to card sorting of
motivations and priorities.
11/3 - 11/9
Revised Intercepts
Gain a deeper understanding of people’s
motivations and priorities with revised tactics based off of initial intercepts.
Places to conduct Intercepts:
• Prentice
• Student Center
Methods:
• Randomly ask people questions
• Card sorting
• Shadow people while they shop or eat.
• Use this experience to better
understand how to approach students
in future intercepts.
• Narrow focus on target group based on
findings in order to better focus the
second round of intercepts.
• Gain a better understanding of the
situation at hand.
• Find trends to lead to card sorting of
motivations and priorities.
DATE
PURPOSE
ACTIONS
OUTCOME
10/25 - 10/3
Literature review
To gain a deeper and more specific
understanding of the problem in relation to KSU students.
Food
• Understand the meal plan options—
where its used, how much it costs, are they obligated to have a meal plan.
• Find out what the food options are on
campus and the economics of the various choices.
• Figure out the flashcard system—
where it is accepted, what the restrictions are if any to using it.
• Dorms and apartments—
Understand what facilities are available to students for cooking and storing
food.
• Make contacts to help further our
primary research.
• Understand the campus food situation
better in order to build better questions
for the intercepts.
• Further narrow down a target audience,
even if only slightly.
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Research Logic ModelLocation and Access
10/11 - 10/25
Initial Research
To get an initial understanding of the
topic.
Secondary Research:
• Journals
• Scholarly articles
• Books on obesity
• Publications
• Blogs
• Websites: NIH, Obesity in America
(compile bibliography for these findings)
• Areas of interest:
Marketing, priorities, perceptions,
Education (Location and Time).
• KSU students were chosen as the target
audience because of easy access.
• Led to realization of information still
needed.
• The majority of the factors affecting
obesity fell into two major categories: food and exercise
10/25 - 10/3
Literature review
To gain a deeper and more specific
understanding of the problem in relation to KSU students.
Food
• Understand the meal plan options—
where its used, how much it costs, are they obligated to have a meal plan.
• Find out what the food options are on
campus and the economics of the various choices.
• Figure out the flashcard system—
where it is accepted, what the restrictions are if any to using it.
• Dorms and apartments—
Understand what facilities are available to students for cooking and storing
food.
• Make contacts to help further our
primary research.
• Understand the campus food situation
better in order to build better questions
for the intercepts.
• Further narrow down a target audience,
even if only slightly.
11/3 - 11/9
Public Intercepts
Get a preliminary idea of what the
student’s thoughts and ideas are towards their food and exercise choices.
Places to conduct Intercepts:
• Student Center
• Dorms
• East way Dinning and market
• Prentice
• Rosies
Methods:
• Randomly ask people questions
• Staff/workers at various food locations
• Shadow people while they shop or eat
• One-on-one interviews
• Use this experience to better
understand how to approach students
in future intercepts.
• Narrow focus on target group based on
findings in order to better focus the
second round of intercepts.
• Gain a better understanding of the
situation at hand.
• Find trends to lead to card sorting of
motivations and priorities.
11/3 - 11/9
Revised Intercepts
Gain a deeper understanding of people’s
motivations and priorities with revised tactics based off of initial intercepts.
Places to conduct Intercepts:
• Prentice
• Student Center
Methods:
• Randomly ask people questions
• Card sorting
• Shadow people while they shop or eat.
• Use this experience to better
understand how to approach students
in future intercepts.
• Narrow focus on target group based on
findings in order to better focus the
second round of intercepts.
• Gain a better understanding of the
situation at hand.
• Find trends to lead to card sorting of
motivations and priorities.
DATE
PURPOSE
ACTIONS
OUTCOME
11/3 - 11/9
Initial Observations and
Photo Ethnography
People don’t always do what they say, so
this is give us first hand insight into what people are actually doing.
Places to observe:
• Student center food court and dinning.
• East way dinning hall and grocery store
especially during lunch and dinner
hours, dinning
Methods:
• Observations
• Photo ethnography
• Note taking
• Gain an initial understanding of how
students are using the available
facilities and services.
• Find trends to ask further questions
later about motivations and goals.
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Research Logic ModelLocation and Access
10/11 - 10/25
Initial Research
To get an initial understanding of the
topic.
Secondary Research:
• Journals
• Scholarly articles
• Books on obesity
• Publications
• Blogs
• Websites: NIH, Obesity in America
(compile bibliography for these findings)
• Areas of interest:
Marketing, priorities, perceptions,
Education (Location and Time).
• KSU students were chosen as the target
audience because of easy access.
• Led to realization of information still
needed.
• The majority of the factors affecting
obesity fell into two major categories: food and exercise
10/25 - 10/3
Literature review
To gain a deeper and more specific
understanding of the problem in relation to KSU students.
Food
• Understand the meal plan options—
where its used, how much it costs, are they obligated to have a meal plan.
• Find out what the food options are on
campus and the economics of the various choices.
• Figure out the flashcard system—
where it is accepted, what the restrictions are if any to using it.
• Dorms and apartments—
Understand what facilities are available to students for cooking and storing
food.
• Make contacts to help further our
primary research.
• Understand the campus food situation
better in order to build better questions
for the intercepts.
• Further narrow down a target audience,
even if only slightly.
11/3 - 11/9
Initial Observations and
Photo Ethnography
People don’t always do what they say, so
this is give us first hand insight into what people are actually doing.
Places to observe:
• Student center food court and dinning.
• East way dinning hall and grocery store
especially during lunch and dinner
hours, dinning
Methods:
• Observations
• Photo ethnography
• Note taking
• Gain an initial understanding of how
students are using the available
facilities and services.
• Find trends to ask further questions
later about motivations and goals.
11/3 - 11/9
Revised Intercepts
Gain a deeper understanding of people’s
motivations and priorities with revised tactics based off of initial intercepts.
Places to conduct Intercepts:
• Prentice
• Student Center
Methods:
• Randomly ask people questions
• Card sorting
• Shadow people while they shop or eat.
• Use this experience to better
understand how to approach students
in future intercepts.
• Narrow focus on target group based on
findings in order to better focus the
second round of intercepts.
• Gain a better understanding of the
situation at hand.
• Find trends to lead to card sorting of
motivations and priorities.
DATE
PURPOSE
ACTIONS
OUTCOME
11/3 - 11/9
Public Intercepts
Get a preliminary idea of what the
student’s thoughts and ideas are towards their food and exercise choices.
Places to conduct Intercepts:
• Student Center
• Dorms
• East way Dinning and market
• Prentice
• Rosies
Methods:
• Randomly ask people questions
• Staff/workers at various food locations
• Shadow people while they shop or eat
• One-on-one interviews
• Use this experience to better
understand how to approach students
in future intercepts.
• Narrow focus on target group based on
findings in order to better focus the
second round of intercepts.
• Gain a better understanding of the
situation at hand.
• Find trends to lead to card sorting of
motivations and priorities.
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Research Logic ModelLocation and Access
10/11 - 10/25
Initial Research
To get an initial understanding of the
topic.
Secondary Research:
• Journals
• Scholarly articles
• Books on obesity
• Publications
• Blogs
• Websites: NIH, Obesity in America
(compile bibliography for these findings)
• Areas of interest:
Marketing, priorities, perceptions,
Education (Location and Time).
• KSU students were chosen as the target
audience because of easy access.
• Led to realization of information still
needed.
• The majority of the factors affecting
obesity fell into two major categories: food and exercise
10/25 - 10/3
Literature review
To gain a deeper and more specific
understanding of the problem in relation to KSU students.
Food
• Understand the meal plan options—
where its used, how much it costs, are they obligated to have a meal plan.
• Find out what the food options are on
campus and the economics of the various choices.
• Figure out the flashcard system—
where it is accepted, what the restrictions are if any to using it.
• Dorms and apartments—
Understand what facilities are available to students for cooking and storing
food.
• Make contacts to help further our
primary research.
• Understand the campus food situation
better in order to build better questions
for the intercepts.
• Further narrow down a target audience,
even if only slightly.
11/3 - 11/9
Initial Observations and
Photo Ethnography
People don’t always do what they say, so
this is give us first hand insight into what people are actually doing.
Places to observe:
• Student center food court and dinning.
• East way dinning hall and grocery store
especially during lunch and dinner
hours, dinning
Methods:
• Observations
• Photo ethnography
• Note taking
• Gain an initial understanding of how
students are using the available
facilities and services.
• Find trends to ask further questions
later about motivations and goals.
11/3 - 11/9
Public Intercepts
Get a preliminary idea of what the
student’s thoughts and ideas are towards their food and exercise choices.
Places to conduct Intercepts:
• Student Center
• Dorms
• East way Dinning and market
• Prentice
• Rosies
Methods:
• Randomly ask people questions
• Staff/workers at various food locations
• Shadow people while they shop or eat
• One-on-one interviews
• Use this experience to better
understand how to approach students
in future intercepts.
• Narrow focus on target group based on
findings in order to better focus the
second round of intercepts.
• Gain a better understanding of the
situation at hand.
• Find trends to lead to card sorting of
motivations and priorities.
DATE
PURPOSE
ACTIONS
OUTCOME
11/3 - 11/9
Revised Intercepts
Gain a deeper understanding of people’s
motivations and priorities with revised tactics based off of initial intercepts.
Places to conduct Intercepts:
• Prentice
• Student Center
Methods:
• Randomly ask people questions
• Card sorting
• Shadow people while they shop or eat.
• Use this experience to better
understand how to approach students
in future intercepts.
• Narrow focus on target group based on
findings in order to better focus the
second round of intercepts.
• Gain a better understanding of the
situation at hand.
• Find trends to lead to card sorting of
motivations and priorities.
Execution of Methods:Documentation and Extraction04
The Plus Sized Problem | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Use of Information4.1 Written and Photo Ethnography
!"#$%"& '()*+,
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Use of InformationWritten and Photo Ethnography
The Plus Sized Problem | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Use of Information4.1 Written and Photo Ethnography
!"#$%"& -(.é
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Use of InformationWritten and Photo Ethnography
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Food Shopping MapsUse of Information
EASTWAY MARKET
FROZEN TREATS
SODA
DELIMEATS
HEALTHDRINKS
CHECKOUT/CANDY DELI
SODA
CEREAL SODA
CAN
NED
FO
OD
CON
DIM
ENTS
NO
N-F
OO
D I
TEM
S
COO
KIE
S/SW
EET
TREA
TSCANDY
CANDY
CANDY
CHIPS
MILKSHAKE
CHIP
S
CHIPS
The Plus Sized Problem | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Use of Information4.1 Written and Photo Ethnography
///////01!2$3-!/ '()*+,
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Use of InformationWritten and Photo Ethnography
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Use of InformationWritten and Photo Ethnography
The Plus Sized Problem | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Use of Information4.1 Written and Photo Ethnography
415-!1&//#$51!/6/7"18!$
The Plus Sized Problem | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Use of InformationWritten and Photo Ethnography
/01!2$3-!/
-(.é
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Use of InformationWritten and Photo Ethnography
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Food Shopping MapsUse of Information
BREAD
FROZEN TREATS
SODA
FRO
ZEN
FO
OD
PACKAGED FOOD
FROZEN FOODDELI
PRENTICE HALL MARKET PRENTICE HALL DINING AREA
POTATO CHIPS1000 CALORIES AVERAGE PER BAG
SODA POP100-1000 CALORIES DEPENDING ON SIZE
CANDY
SODA
DESSERTS
SALAD BAR
POT-PIE PIZZA BURGERS/FRIES
TACOS & BURRITOS
CASHIERCOOKIES/CANDY
CASHIERCOOKIES/CANDY
CHIPS
CHIPS
CHIP
S
JUICE / CHIPS
SODA SODA SODA
CHIPSSODA
The Plus Sized Problem | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Use of InformationWritten and Photo Ethnography
/#$9:!2$/-!2$!1;<=/(>?/*+>,/'()*+,/3/6/33
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Use of InformationWritten and Photo Ethnography
The Plus Sized Problem | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Use of InformationWritten and Photo Ethnography
/ #$9:!2$/-!2$!1#@AB+=+C/(>?/:('D>EF/4)GCC
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Use of InformationWritten and Photo Ethnography
The Plus Sized Problem | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Use of InformationWritten and Photo Ethnography
15#3!E# :G>>+)
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Use of InformationWritten and Photo Ethnography
The Plus Sized Problem | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Use of InformationWritten and Photo Ethnography
15#3!E# 7()*+,
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Use of InformationWritten and Photo Ethnography
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Documentation and ExtractionExecution of Methods
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
InterceptsUse of Information
THINGS PEOPLE BOUGHT
· YOGURT
· CEREAL
· MILK
· ORANGE JUICE
· PROTEIN BARS
· DIP (B/C IT WAS CUTE)
· RICE
· OREOS
· FROZEN MEALS
· POP
· JUICE
· GATERADE
· SOBE LIFE WATER
· CHEESCAKE IN A CUP
· CANDY
· CHICKEN POT PIE
· FRIES
· POP
· LETTUCE
· BREAD-STICKS
· PASTA WITH VEGGIES
· CHICKEN FINGERS
Lifestyle“We have a football party every Sunday with cookies and danish”
Money“Swipe and forget”
Health“ Dude! You know how many calories are in that???” “Man, you know I have the basic meal-plan...”
“ I think healthy means a salad. I try to eat one for lunch, but dinner is a different story”
“I think that Salad, Water, and Gaterade are considered healthy”“I think that my diet is Unhealthy, but it’s the same as high school”“ Lucky Charms are my guilty pleasure, but in general I try to eat healthy”“I look for healthier options; things not fried”“ If you think that eating a bag of Snickers is healthy, you are just crazy!”“ What’s healthy is just common sense”“ I am the one everyone hates” (girl who eats junk but is skinny)“ I’m a college student, we eat everything”
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
InterceptsUse of Information
Incites· Group influence when eating decisions are made
(one friend picks bad choice, and everyone else follows).
· Only one person shopped with a list, and only one person read nutrition labels.
· Seems most people pack breakfast and snacks, but purchase lunch and dinner.
· Some choose food by the way it looks, and some chose food based on line lengths.
· Learned eating habits from friends and family.
· People seemed health conscious, though their actions did not always align.
· Student’s definitions of healthy were not always accurate.
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Use of InformationCard Sorting
Where do you eat your meals?- The top answer is in apartment/dorm room- Ranking 3 out of 4 was on the go
Who do you eat with?- 71% responded alone, 42% responded with a friend or multiple friends
Summary
Card sorting became a way for us to validate our initial intercept findings as well as gather any information that we missed in our previous techniques. The process proved to be a useful way for us to quantify results quickly.
QuestionsHow do you choose what you eat?
QuestionsWhere do your perceptions of health come from?
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Food Plan UsageUse of Information
CHART ILLUSTRATING MEAL PLAN USAGE AND HOURS OF OPERATION AT THE DIFFERENT ONCAMPUS LOCATIONS
Mon - Fri 7am 8am 9am 10am Noon 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 12am 1am 2am 3am 4am 5am 6amEast way CaféEast Way MarketPrentice CaféMunchies MarketRosies DinerRosies MarketStudent Center hubKent Market IKent Market IIThird Floor Shwabel
Can’t Use Meal plan
Hours of operation
BREAK FAST
Closed
DINNERLUNCH LATE DINNER
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Food Plan UsageUse of Information
CHART ILLUSTRATING MEAL PLAN USAGE AND HOURS OF OPERATION AT THE DIFFERENT ONCAMPUS LOCATIONS
Mon - Fri 7am 8am 9am 10am Noon 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 12am 1am 2am 3am 4am 5am 6amEast way CaféEast Way MarketPrentice CaféMunchies MarketRosies DinerRosies MarketStudent Center hubKent Market IKent Market IIThird Floor Shwabel
Can’t Use Meal plan
Hours of operation
BREAK FAST
Closed
DINNERLUNCH LATE DINNER
Premier Plus Plan $2350
Premier Plan $2,000
Basic Plan $1,695
Lite Plan $1,555
Synthesis:Creating an Experience Model for Design Interjection05
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Charting the 5 E’sSynthesis
Entice Enter Engage Exit Extend
f� Friendsf� 6LJKW�DQG�6PHOO�RI�IRRGf� &RQYHQLHQW�WR�GDLO\�URXWLQHf� )RRG�DV�D�UHZDUGf� 0RQH\
f� 6WDII�*UHHWLQJ f� )RRG�DV�D�MXULVGLFWLRQ�IRU��ZRUNLQJ�RXW�f� %R\V�JUDE�DQG�JRf� *LUOV�HQMR\�WKH�VKRSSLQJ�H[SHULHQFHf� 7\SH�RI�PHDO�SODQf� &UDYLQJVf� )DPLO\�DQG�IULHQGVf� 'DLO\�URXWLQH�VFKHGXOHf� :KR�SD\V�IRU�\RXU�PHDO�SODQf� 7KH\�DUH�DZDUH�RI�WKHLU�HDWLQJ�KDELWV�EHLQJ�
XQKHDOWK\f� 7KH\�DUH�FROOHJH�VWXGHQWV�DQG�VR�FDQ�HDW�
ZKDWHYHU�WKH\�ZDQW
f� 6ZLSH�DQG�*R f� (DWLQJ�IRRG�LQ�$SDUWPHQW�GRUPf� :KR�\RX�HDW�ZLWKf� 3HRSOH�WKURZLQJ�DZD\�IRRGf� (DW�DORQH����
f� $PELHQFHf� &RQYHQLHQW�ORFDWLRQ�WR�ZKHUH�\RX�OLYHf� *UDE�DQG�*R�IUXLW�VQDFNVf� 'HDOV�RQ�IRRGf� 6LJQDJHf� 7UDQVSDUHQW�SUHQWLFH�ZLQGRZVf� )UHVK�IUXLW�RSWLRQV�DW�(DVWZD\f� 'DLO\�VSHFLDOVf� +DQJ��RXW�RSWLRQV�LQ�FORVH�SUR[LPLW\�ZLWK�IRRG
f� 6ZHHW�WUHDWV�DW�HQWUDQFHf� ,QWHULRU�6LJQDJH�DQG�SRLQW�RI�SXUFKDVH�GLVSOD\
f� )RXQWDLQ�PDFKLQH�LQ�HYHU\�IRRG�ORFDWLRQf� 5HILOOVf� 'DPRQV�FRPHG\�VKRZf� /RFDWLRQf� 0RQH\f� 6WRUH�OD\RXWf� 3UH�SDFNDJHG�XQKHDOWK\�RSWLRQV
f� 6ZHHW�7UHDWV�DW�H[LW f� )UR]HQ�IRRG��FDQ�EH�PLFURZDYHG�f� 5RVLHV�GHOLYHU\�WDNH�RXWf� +DQJ�RXW�RSWLRQV�LQ�FORVH�SUR[LPLW\�ZLWK�IRRGf� 6WXGHQW�FHQWHU�UHVWDXUDQW�ZLWK�WDNH�RXW�RSWLRQf� (DVW�ZD\�'HOL�GHOLYHU\
ENVIRONMENT
PEOPLE
Summary
The overall experience chart of food interaction shows that there may be opportunities for design interjection in the “Enter” and “Exit” experience
The Plus Sized Problem | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
5.1 Charting the 5 E’sSynthesis
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Charting the 5 E’sSynthesis
Entice Enter Engage Exit Extend
f� Friendsf� 6LJKW�DQG�6PHOO�RI�IRRGf� &RQYHQLHQW�WR�GDLO\�URXWLQHf� )RRG�DV�D�UHZDUGf� 0RQH\
f� 6WDII�*UHHWLQJ f� )RRG�DV�D�MXULVGLFWLRQ�IRU��ZRUNLQJ�RXW�f� %R\V�JUDE�DQG�JRf� *LUOV�HQMR\�WKH�VKRSSLQJ�H[SHULHQFHf� 7\SH�RI�PHDO�SODQf� &UDYLQJVf� )DPLO\�DQG�IULHQGVf� 'DLO\�URXWLQH�VFKHGXOHf� :KR�SD\V�IRU�\RXU�PHDO�SODQf� 7KH\�DUH�DZDUH�RI�WKHLU�HDWLQJ�KDELWV�EHLQJ�
XQKHDOWK\f� 7KH\�DUH�FROOHJH�VWXGHQWV�DQG�VR�FDQ�HDW�
ZKDWHYHU�WKH\�ZDQW
f� 6ZLSH�DQG�*R f� (DWLQJ�IRRG�LQ�$SDUWPHQW�GRUPf� :KR�\RX�HDW�ZLWKf� 3HRSOH�WKURZLQJ�DZD\�IRRGf� (DW�DORQH����
f� $PELHQFHf� &RQYHQLHQW�ORFDWLRQ�WR�ZKHUH�\RX�OLYHf� *UDE�DQG�*R�IUXLW�VQDFNVf� 'HDOV�RQ�IRRGf� 6LJQDJHf� 7UDQVSDUHQW�SUHQWLFH�ZLQGRZVf� )UHVK�IUXLW�RSWLRQV�DW�(DVWZD\f� 'DLO\�VSHFLDOVf� +DQJ��RXW�RSWLRQV�LQ�FORVH�SUR[LPLW\�ZLWK�IRRG
f� 6ZHHW�WUHDWV�DW�HQWUDQFHf� ,QWHULRU�6LJQDJH�DQG�SRLQW�RI�SXUFKDVH�GLVSOD\
f� )RXQWDLQ�PDFKLQH�LQ�HYHU\�IRRG�ORFDWLRQf� 5HILOOVf� 'DPRQV�FRPHG\�VKRZf� /RFDWLRQf� 0RQH\f� 6WRUH�OD\RXWf� 3UH�SDFNDJHG�XQKHDOWK\�RSWLRQV
f� 6ZHHW�7UHDWV�DW�H[LW f� )UR]HQ�IRRG��FDQ�EH�PLFURZDYHG�f� 5RVLHV�GHOLYHU\�WDNH�RXWf� +DQJ�RXW�RSWLRQV�LQ�FORVH�SUR[LPLW\�ZLWK�IRRGf� 6WXGHQW�FHQWHU�UHVWDXUDQW�ZLWK�WDNH�RXW�RSWLRQf� (DVW�ZD\�'HOL�GHOLYHU\
ENVIRONMENT
PEOPLE
Summary
The overall experience chart of food interaction shows that there may be opportunities for design interjection in the “Enter” and “Exit” experience
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
ConvenienceSynthesis
ENTICE
PRIO
RIT
Y LE
VEL
10
9
8
7
6
5
4
3
2
1
ENTER
ENGAGE
EXIT
OBSERVATIONS
OPPORTUNITIES
EXTEND
ENTICE
- Observations: Location & Proximity to home and routine, How crowded a particular destination is - Opportunities: Provide more mobile healthy food
ENTER
- Observations: Signage, Food Placement, Specials, Point of Purchase Displays, Lines for different food options- Opportunities: Promote grab and go options with attractive signage and up front store placement
ENGAGE
- Observations: Limited opportunities since engagement will likely be fast, proximity of bad/good choices sway decision making- Opportunities:
EXIT
- Observations: Length of lines, Time to complete transaction, what exits except cash-flash card and credit card- Opportunities: Reward with fast checkouts for healthy eating
EXTEND
- Observations: Eating on the go, Convenience of meals out of a bag, quick access and no mess- Opportunities: Carry friendly packaging for healthy options and more grab and go options
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Unhealthy Food OptionsSynthesis
ENTICE
PRIO
RIT
Y LE
VEL
10
9
8
7
6
5
4
3
2
1
ENTER
ENGAGE
EXIT
OBSERVATIONS
OPPORTUNITIES
EXTEND
ENTICE
- Observations: Site and Smell of Food, Unhealthy food as a reward and stress relief, Meal plan usage- Opportunities:
ENTER
- Observations: Staff Greeting, Site and Smell of Food, Food placement, Signage, Seating, Ambiance- Opportunities: Healthy food POP and signage, staff greetings that direct shopper to healthy food
ENGAGE
- Observations: Cost, Ladies shop longer than Men, Traffic flow/food placement, Aware that the choices are unhealthy- Opportunities: Food Placement, Education intercepts throughout store
EXIT
- Observations: Unhealthy rewards located at exit, food plan or credit card purchase creates a no commitment “swipe and go”- Opportunities: Calorie count at checkout
EXTEND
- Observations: Take out is an option, lots of food thrown away, dorm food is limited to cooking abilities, friends perceptions of food choices taking effect- Opportunities: More perishable food options that can be made with basic cooking, smaller portions at cafeterias, limit takeout on campus
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
SocializationSynthesis
ENTICE
PRIO
RIT
Y LE
VEL
10
9
8
7
6
5
4
3
2
1
ENTER
ENGAGE
EXIT
OBSERVATIONS
OPPORTUNITIES
EXTEND
ENTICE
- Observations: Friends suggestions/eating habits, crowded equals popularity, social events- Opportunities:
ENTER
- Observations: Initial decision making may be influenced by friends eating habits/perceptions of health, Staff greeting- Opportunities:
ENGAGE
- Observations: Influenced by word of mouth and suggestions, influenced by entertainment options in and near dining areas- Opportunities: Create more interest/entertainment in areas closer to healthy eating options
EXIT
- Observations: - Opportunities: Friends discussing their purchases, Students accountable in meal plan for how much junk vs. health food purchased
EXTEND
- Observations: 67% of people eat alone, people are eating and studying, eating in transit, groups are eating mostly the same items- Opportunities: Social integration into eating can create opportunities for healthy eaters to influence each other
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Where can Design Make a Difference?Synthesis
Design Interjections
Convenience
- Can we offer more healthy on the go snacks in transit locations (more food trucks?)
- Can we create quick checkout rewards for healthy shopping?
Unhealthy Food Options
- How can signage, food placement, and point of purchase displays cater more towards healthy food decisions?
- Can we create a calorie count at checkout to effect students future engagement?
Socialization
- Can social environments be created that are centered around healthy lifestyles and yet still be fun and entertaining?
- Can more communal eating create a stronger network of healthy students impacting unhealthy students?
CONVENIENCE
UNHEALTHY FOOD OPTIONS
SOCIALIZATION
ENTICE
PRIO
RIT
Y LE
VEL
10
9
8
7
6
5
4
3
2
1
ENTER
ENGAGE
EXIT
EXTEND
ENTICE
PRIO
RIT
Y LE
VEL
10
9
8
7
6
5
4
3
2
1
ENTER
ENGAGE
EXIT
EXTEND
ENTICE
PRIO
RIT
Y LE
VEL
10
9
8
7
6
5
4
3
2
1
ENTER
ENGAGE
EXIT
EXTEND
Evaluation:The Research Process and Its Effects on Our Information Problem 06
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Our Research Process DissectedEvaluation
Initial Research
EvaluationWas useful for creating the assumption map which helped frame the problem and visualize connections. A bit rushed, but gave us a good overview of the problem. Helped us to narrow our focus.
Literature Review
EvaluationHelped us to gain a better understanding of the topic in relation to the target audience. Filled gaps. This was also a bit rushed, but we got the basic information we needed.
Initial Observations/Photo Ethnography
EvaluationHelped us gain deeper insights into students perceptions of healthy eating and how it connects to campus life. This process was crucial in understanding where to intercept people and what kinds of questions we should be asking.
Random Public Intercepts
EvaluationThe goal was to document student eating habits and food shopping environments. This first round was a lot of trial-and-error to figure out how to approach students and how to ask questions. The more people we spoke to, the better it went.
Revised Intercepts
EvaluationThis was a second try at documenting student eating habits and food shopping environments. We took the knowledge gained from round one and tried to apply what we learned to get better results. For example, we tried to use more story telling as a way of getting more in depth information with a more natural conversation flow.
Shadowing
EvaluationWe shadowed four people while they shopped to observe how they made their decisions on what to eat or not. The one person whom we were able to video tape spoke a lot and explained why he was doing what he was doing. Next time though I think we should do more watching than talking because He kept stopping what he was doing to talk, which disrupted the experience.
Card Sorting
EvaluationThis was meant to give us a greater incite into student’s motivations and priorities. Overall it went well, but it would have been nice to test more people in more locations around campus.
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
6.2 Next StepsEvaluation
Future Goals:- Broaden the scope of our research to include students who live off campus
- Present research findings to administration to build a case for more healthy food options in better locations
- Research and document how perceptions of health and wellness differ between males and females and different races.
- Integrate physical activity and its positive factors into this research
Bibliography:Sources used for Secondary Research07
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Secondary ResearchBibliography
Obesity Rates Hit Plateau in U.Shttp://www.nytimes.com/2010/01/14/health/14obese.html
Prevalence of Overweight, Obesity, and Extreme Obesity Among Adults: United States, Trends 1960–1962 Through 2007–2008http://topics.nytimes.com/top/reference/timestopics/organizations/c/centers_for_disease_control_and_prevention/index.html?inline=nyt-org
Endocrine society / Obesity in Americahttp://www.obesityinamerica.org/newsroom/Fasteating.cfm
Center for disease and control: Obesity is a national epidemic, according to CDI“In 2009, about 2.4 million more adults were obese than in 2007. This epidemic has affected every part of the United States. In every state, more than 15% of adults are obese, and in nine states, over 30% of adults are obese.”
The roles of energy intake and physical activity in the relationships among TV viewing, bodycomposition, and obesity using high-quality measurement methods.http://www.nature.com/oby/journal/v19/n10/full/oby2011184a.html“These data suggest a strong relationship between TV viewing and BF%. This association appears to be due, in part, to differences in total PA, particularly vigorous PA, but not time spent in sedentary activity, moderate activity, or energy intake”.
Racial and ethnic disparities in adult obesityhttp://www.cdc.gov/NCHS/data/hestat/obesity_adult_07_08/obesity_adult_07_08.pdf“Between 1988–1994 and 2007–2008, the prevalence of obesity among women increased (Figure 4): Whereas the prevelance of obesity among men did not increase within this time period”
Household Routines and Obesity in US Preschool-Aged Children.http://web.ebscohost.com/ehost/detail?vid=3&hid=122&sid=9449464a-0fa7-49c5-95a5-b400971ae535%40sessionmgr110&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=hxh&AN=48682085Citation (Anderson, S. E., & Whitaker, R. C. (2010). Household Routines and Obesity in US Preschool-Aged Children. Pediatrics, 125(3), 420-428. doi:10.1542/peds.2009-0417)
The pressure to eat...“Culture has blamed obesity on the individual. We assume that people are overweight because of personal failings, that they’re lazy, weak, and gluttonous. An imperfect body reflects an imperfect person”.Citation (Liebman, B. (1998). The pressure to eat.. (cover story). Nutrition Action Health Letter, 25(6), 1. Retrieved from EBSCOhost.)
Waist circumference and obesity-related abnormalities in French and Cameroonian adults: the role of urbanization and ethnicity.http://web.ebscohost.com/ehost/imageQuickView?sid=99610e71-cc62-4f4b-a078-c18113a14d17@sessionmgr115&vid=6&ui=12582209&id=48564302&parentui=48564302&tag=AN&db=aph
Sarcopenic Obesity: Does Muscle Loss Cause Fat Gain?: Lessons from Rheumatoid Arthritis and Osteoarthritishttp://onlinelibrary.wiley.com/doi/10.1111/j.1749-6632.2000.tb06515.x/full “Why Have Americans Become More Obese?” David M. Cutler, Edward L. Glaeser and Jesse M. Shapiro http://faculty.chicagobooth.edu/jesse.shapiro/research/obesity.pdf
“Out of the Kitchen, Onto the Couch” MICHAEL POLLAN http://www.nytimes.com/2009/08/02/magazine/02cooking-t.html?pagewanted=all
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Secondary ResearchBibliography
“Obesity Related Statistics in America” Get America Fit Foundation
“The Cost of Obesity to U.S. Cities” Dan Witters, Jim Harter, Katie Bell, and Julie Ray http://gmj.gallup.com/content/145778/cost-obesity-cities.aspx
QUOTE: “When rats are drinking high-fructose corn syrup at levels well below those in soda pop, they’re becoming obese -- every single one, across the board. Even when rats are fed a high-fat diet, you don’t see this; they don’t all gain extra weight.”
Hilary Parker http://www.princeton.edu/main/news/archive/S26/91/22K07/
QUOTE: “57% of the corn we produce becomes inexpensive animal feed that helps keep meat prices down. But it also makes the meat fattier—and consumers fatter”
Eric Roston http://www.time.com/time/magazine/article/0,9171,994390,00.html#ixzz1dgiiwW00 QUOTE: “healthy, low-calorie foods cost more money and take more effort to prepare than processed, high-calorie foods.”
JoNel Aleccia http://www.msnbc.msn.com/id/37280972/ns/health-diet_and_nutrition/t/pricey-grocery-stores-attract-skinniest-shoppers/#.TsEfGmAgxD5 QUOTE: produces healthy people.”
http://www.thedailybeast.com/newsweek/2010/11/22/what-food-says-about-class-in-america.html
QUOTE: “the grocery store is set up in a way to get you to purchase what they want you to place in your cart. Whether you want to or not. Some of these items can be healthy but, unfortunately, most are not.” QUOTE: “The cheapest calories come from fried foods, chips and sodas
Daniela Hernandez, Los Angeles Times http://articles.latimes.com/2011/jul/17/health/la-he-food-deserts-20110712
QUOTE: “While we know visibility is critical, too often stores do not display enough better-for-you foods. My own store surveys have illustrated that over 60 percent of stand-alone displays carry items that nutritionists would decry as unhealthyHow Supermarkets Could Fight Obesity Hank Cardello
QUOTE: “Interaction over food is the single most important feature of socializing,” says Sidney Mintz, professor of anthropology at Johns Hopkins University. “The food becomes the
QUOTE: health.”
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Secondary ResearchBibliography
QUOTE:
LaVelle of the University of Rhode Island in Kingston, “many families have basically stopped eating together.” Solitary eating can be uncontrolled eating--snacks, sweets and meals behind the wheel. “By age 10, everyone in the family can feed themselves whatever they want--and they do,” says LaVelle.
Jeffrey Kluger; Christine Gorman; Alice Park http://www.time.com/time/magazine/article/0,9171,994388,00.html#ixzz1bjNY0nAS
QUOTE: “In the United States, 64.5 percent of adults and 15 percent of children ages 6 to 19 are overweight. Dieting is rampant, but most who lose weight gain it back. Some experts blame ever-increasing portion sizes and the proliferation of tasty, high-calorie fast foods that make it all too easy to eat a day’s worth of calories in one supersize meal.”
Denise Grady http://www.nytimes.com/2002/11/26/science/why-we-eat-and-eat-and-eat.html?pagewanted=all&src=pm
QUOTE: “the heavier one’s friends, the higher one’s own chances of becoming overweight... how is that transmitted to you? By sharing behavior... It’s either ‘Let’s go running’ or ‘Let’s share
QUOTE: “The sight, smell, and talk of food trigger real metabolic signals of hunger
Rory Evans http://www.msnbc.msn.com/id/36281026/ns/health-diet_and_nutrition/t/why-we-eat-when-were-not-hungry/#.TsEjfGAgxD5
World Health Organization http://www.who.int/en/
QUOTE: “Weight gain and obesity are caused by consuming more calories than the body needs – most commonly by eating a diet high in fat and calories, living a sedentary lifestyle, or both.”
ObesityInAmerica.org http://www.obesityinamerica.org/understandingObesity/index.cfm QUOTE: “In a study involving 9,000 people between 1982 and 1984 (NHANES I), researchers found that people who averaged six hours of sleep per night were 27 percent more likely to be
Julia Layton http://health.howstuffworks.com/mental-health/sleep/basics/sleep-obesity.htm
“Causes of Obesity in America” http://www.conquering-obesity.com/Causes-of-Obesity.html
QUOTE: “It has been hypothesized that media (tv watching, playing computer games, etc) displaces physical activity and that food advertisements and marketing to children contribute to overweight and obesity”
Kathleen Y. Wolin, Jennifer M. Petrelli
QUOTE:
and from work...Do we work out, or do we drive the kids to their soccer game, where we can sit and watch? Do we work out, or do we download new songs from iTunes? ‘People are just not willing to give up their leisure time,’ Philipson said. ‘People don’t want to pay to exercise with their leisure time.’”
Hungry? | Adina Feigenbaum, Andy Schwanbeck, Diego Brito, Peni Acayo November 17, 2011
Secondary ResearchBibliography
Michael S. Rosenwald http://www.washingtonpost.com/wp-dyn/content/article/2006/01/21/AR2006012100180.html
http://www.obesityaction.org/aboutobesity/childhoodobesity/childhood.php Risks Associated with Childhood Obesity
http://kentwired.com/our-view-studies-show-generation-xl-continues-to-pack-on-the-pounds/
Http://kentwired.com/mcdonalds-law-will-not-end-obesity-epidemic/ McDonald’s law will not end obesity epidemic
http://www.sciencedaily.com/releases/2004/01/040105071229.htm
http://kentwired.com/shed-pounds-to-gain-a-brain/ Shed pounds to gain a brain
McClatchy Tribune News Service
http://lawprofessors.typepad.com/healthlawprof_blog/2011/05/usda-creates-the-food-desert-locator-locations-with-limited-access-to-nutritious-food-.html
Thank You
Top Related