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GLOBAL OVERVIEW
Charles Carolan
International Business Analyst
Power Plate International
Fitness growth between 1985 and 2010
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Fitness growth between 1985 and 2010
In 2009 IRHSA reported memberships in the US:
1980: 17,351Mil. out of 245Mil. (7% penetration rate)
2006: 42,685Mil. out of 299Mil. (14.27% penetration rate)
In the last 26 years, the number of club members and the
penetration rate more than doubled.
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US membership growth between 1987 and 2006Source: IHRSA, 2006 Health Club Trend Report_Health Club Membership
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Fitness growth between 1985 and 2010
IHRSAs annual health club membership survey indicate that health club memberships in
the Unites States totaled 45.5 million in 2008. IHRSA reports that membership decreased
from 2007 to 2008 by 2.4 percent, with a survey margin of error of 4% making the decrease
in membership statistically insignificant, although it is evident that membership growth has
stalled.
Nearly 22%, or over 10 million, of the 45.5 million health club members are new, having
joined a health club for the first time. The ability of fitness clubs to attract new members
helps position the industry for success through the current challenging economic times,
indicated Rollauer.
We estimate there were 45.5 million U.S. health club members in 2008. A separate 7.8million non-members used health clubs last year.
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US membership growth between 1987 and 2000Source: IHRSA, 2001 Global Report
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Fitness growth between 1985 and 2010
WELLNESS MARKET
A MARKET SHOWING CONTINUAL GROWTH
In 2006, the number of fitness facilities increased globally by 6%. The number of fitness
facilities increased to 98.000 and total revenue from the industry reached
approximately 44 billion Euros. Of this, the Western European market accounted forapproximately 20 billion Euros and the American market accounted for approximately
13 billion Euros. The American market has had a 140% growth in membership since
1987. The Western European market has also shown strong growth during that period
(Source: IHRSA).
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Fitness growth between 1985 and 2010
Market penetration, i.e. the percentage of the population connected to an health club,
differs markedly in different countries of the world. In Europe, average market
penetration is 7% while USA has an average penetration of 16%. In some American cities,
market penetration is as high as 25%.
The average market penetration with the European Union is 8%. The number of active
fitness facility members is on the rise. The percentage of the population that is a member
in some form of health club varies from 18% in the Netherlands to 0.1% in India.
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Fitness growth between 1985 and 2010
Three thousand private fitness clubs in 1978 grew to almost 20,000 by 2002.
Membership skyrocketed from 1.7 million in 1972 to 42.7 million by 2006 (see Fig. 1). Club
sales and receipts climbed from $227 million in 1972 to almost $8 billion in 1997.
Between 1972 and 1978 alone, membership in these clubs rose from 1.7 to 13 million,
reaching 17.3 million by 1987, and 24.1 million by 1995.
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IHRSA trend
report April 2001
Until 1997, there had been a
corresponding increase in the
number of frequent home
exercisers.
Since then, however, the number
of frequent home exercisers has
decreased from 18.5 million to
17.3 million. The 1999 figure is
up by an impressive 153 percent
over the 1987figure of 11.3 million. Still, this
percentage increase pales by
comparison to the health club
number.
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Fitness growth between 1985 and 2010
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Fitness growth between 1985 and 2010
In an earlier study done for IHRSA by ASD (Why and Where People Exercise), it was foundthat young adults (age 18-34) exercise primarily to improve their appearance, with weight
loss being essential to that objective. Beginning at age 35, the average Americans
purpose for exercising begins to change from looking good to feeling good. It follows that
Americas aging population has shifted its exercise goals from appearance-centered
weight loss to improving overall health.
A p r i l 2 0 0 3
V o l u m e 1 0
N u m b e r 2
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Opportunity based on primary and secondary research
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Opportunity based on primary and secondary research
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New health club members and lost members 2007 and 2008Source: IHRSA, research
The leakybucket
There were an estimated 10.3
million new health club
members in 2008. To counter
balance this around, 11.4
million members were lost,
creating the small decrease inoverall membership.
This represents a churn rate
of 24% (i.e. around 1 in 4
members will leave each
year). This Calculation is
based on asking therespondents of this years
survey if they were members
in 2007 and 2008.
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