1930’s
1930 - 1939
Introduction
1931 – Empire State Building completed 1932 – Amelia Earnhardt flies solo across
the Atlantic – 1937 - Vanishes 1932 – Lindbergh’s baby kidnapped 1933 – Hitler becomes chancellor of
Germany 1933 – Prohibition Ends 1934 – Dust Bowl 1939 – World War II Begins
Influences
1939 – Knitted hosiery – Nylon Synthetic fibers – widely used Hollywood Movie Stars – Fred Astaire,
Joan Crawford Gone with the Wind – Wedding – full
skirts with crinolines (1939)
Designers
Coco Chanel Elsa Schiaparelli – Outline from soft to hard
- short fitted jackets –suits
- Intro. to turquoise, shocking pink, bold blue
- Shoulder pads
- 1933 – promoted zipper = universally used
* Vionnet – bias cut of fabric – gowns fit body
Fabrics
Satin Silk Crepe Chiffon
Silhouette
Rounded bust – waistline curves – natural
Evening gowns Inverted Triangle
- attention at shoulder – exaggerated shoulder pads, butterfly & banjo sleeves
Women’s Styles
Return to genteel – ladylike appearances Softer hair Rounded bust – waistline curves Sweet by day – glamour at night – lame, glitter, beads Suntans – popular – backs of evening dresses
- halter neck emerged - cowl neck line- vacationing – Mediterranean, Bahamas, Florida
Swimwear- briefer with scoop backs- navy, cream, gray, black, buff with red accents
Skirts – longer – below knee – mid calf Waistline returns to normal position Leg of Mutton Sleeve Handkerchief Hemline – longer back – sides
– panels, insets, pleats, gathers
Bolero jackets, capelets, dress with fitted midriffs – accentuates breadth of shoulders
Evening dresses with matching jackets Ensembles – matching dresses, skirts &
coats Bras – 1930 – Separate the breasts –
Sweater popular – 1st official youth fashion
Hats/Hair/Accessories
Cloche – popular until 33 Short hair until late 30’s – then moved
to longer curls Hats worn tipped over one eye Gloves – evening gowns Ensembles – hat, gloves scarves
Men
Pants became tapered White jackets Fedora – hat Wide Neckties