1920's, The Great Depression and the New Deal
The Second Industrial Revolution
• Innovation• U.S. develops the highest standard of
living in the world • The twenties and the second revolution
– electricity replaces steam – modern assembly introduced
• Airplanes – Charles Lindbergh – first solo flight over the Atlantic Ocean (1927)
Socially transforming innovations
• electricity– electric lightbulb (1880's – 1924 the Phoebus
cartel)• automobile
– mass production – assembly line– Fordism
• radio
Scientific Advancements and Conservatism
• The Scopes Trial (1925)• Eugenics – Immigration Act of 1924
The Automobile Industry
• Auto makers stimulate sales through model changes, advertising
• Auto industry fosters other businesses• Autos encourage suburban sprawl
Patterns of Economic Growth
• Structural change– professional managers replace individual
entrepreneurs– corporations become the dominant business
form• Big business weakens regionalism, brings
uniformity to America
Glenwood Stove Ad
Economic Weaknesses
• Railroads poorly managed• Coal displaced by petroleum• Farmers face decline in exports, prices• Growing disparity between income of
laborers, middle-class managers• Middle class speculates with idle money
City Life in the Jazz Age
• Rapid increase in urban population • Skyscrapers symbolize the new mass
culture • Communities of home, church, and school
are absent in the cities
Women and the Family
• Ongoing crusade for equal rights• “Flappers” seek individual freedom• Most women remain in domestic sphere• Discovery of adolescence
– teenaged children no longer need to work– indulge their craving for excitement
The Roaring Twenties
• Decade notable for obsessive interest in celebrities
• Sex becomes an all-consuming topic of interest in popular entertainment
The Flowering of the Arts
• Alienation from 20s’ mass culture• "Exiled" American writers put U.S. in
forefront of world literature– T.S. Eliot– Ernest Hemingway– F. Scott Fitzgerald
• Harlem Renaissance--African Americans prominent in music, poetry
The Rural Counterattack
• Rural Americans identify urban culture with Communism, crime, immorality
• Progressives attempt to force reform on the American people– upsurge of bigotry – an era of repression
The Fear of Radicalism
• 1919-- “Red Scare” – illegal roundups of innocent people – forcible deportation of aliens– terrorism against “radicals,” immigrants
• 1927-- Sacco and Vanzetti executed
Prohibition
• 1918--18th Amendment ratified• 1920--Volstead Act prohibits production,
sale, or transport of alcoholic beverages • Consumption of alcohol reduced• Prohibition resented in urban areas • Bootlegging becomes big business• 1933--18th amendment repealed
The Ku Klux Klan
• 1925--Klan membership hits 5 million• Attack on urban culture, inhabitants• Defense of traditional rural values• Klan seeks to win U.S. by persuasion• Violence, internal corruption result in
Klan’s virtual disappearance by 1930
Immigration Restriction
• 1924--Congress restricts all immigration• Preferential quotas to northern Europeans • Mexican immigrants exempt from quota
The Fundamentalist Challenge
• Fundamentalism: stress on traditional Protestant orthodoxy, biblical literalism
• 1925--Scopes Trial discredits fundamentalism among intellectuals
• “Modernists” gain mainline churches• Fundamentalists strengthen grassroots
appeal in new churches
Harding, Coolidge, and Hoover
• Republican presidents appeal to traditional American values
• Harding scandals break after his death• Coolidge represents America in his
austerity and rectitude• Hoover represents the self-made man
The Election of 1928
• Democrat Al Smith carries urban vote– governor of New York – Roman Catholic
• Republican Herbert Hoover wins race– Midwesterner – Protestant
• Religion the campaign’s decisive issue
The Great Crash
• 1928--soaring stock prices attract individual, corporate investment
• 1929--stock market crashes– directly affects 3 million– credit crunch stifles business
• Businesses lay off workers• Demand for consumer goods declines
Effects of the Depression
• Hardship affects all classes • The middle class loses belief in ever-
increasing prosperity• Thousands of young homeless, jobless
Fighting the Depression
• Republican attempts to overcome catastrophe flounder
• Depression gives Democrats opportunity to regain power
Hoover and Voluntarism
• Hoover initially seeks solution through voluntary action, private charity
• Eventually aids farmers and bankers• Resists Democratic efforts to give direct
aid to the unemployed– perceived as indifferent to human suffering– programs seen as incompetent
Bank Failures, 1929-1933
The Emergence of Roosevelt
• Franklin Roosevelt– born to wealth and privilege– 1921--crippled by polio– 1928--elected governor of New York– talented politician
• 1932--defeats Hoover with farmer- worker-immigrant-Catholic coalition
The Hundred Days
• Banking system saved from collapse• Fifteen major laws provide relief• New Deal aims to reform and restore, not
nationalize, the economy
Roosevelt and Recovery• National Recovery Administration
– industries formulate codes to eliminate cut-throat competition, ensure labor peace
– codes favor big business, unenforceable– 1935--NRA ruled unconstitutional
• Agricultural Adjustment Act of 1933– farmers paid to take land out of cultivation– prices increase– sharecroppers, tenant farmers dispossessed
Roosevelt and Relief
• 1933--Harry Hopkins placed in charge of RFC to direct aid to unemployed
• 1933--Civilian Conservation Corps provides employment to young people
• 1935--Works Progress Administration place unemployed on federal payroll
• Programs never sufficiently funded
Roosevelt and Reform
• 1933-34--focus on immediate problems • 1935--shift to permanent economic reform
Challenges to FDR
• Father Charles Coughlin advocates nationalizing banks, anti-Semitism
• Francis Townsend calls for wealth redistribution from young to the elderly
• Huey Long calls for redistribution of wealth by seizing private fortunes
Social Security
• 1935--Social Security Act passed• Criticisms
– too few people would collect pensions – unemployment package inadequate
• Establishes pattern of government aid to poor, aged, handicapped
Labor Legislation
• 1935--Wagner Act – allows unions to organize – outlaws unfair labor practices
• 1938--Fair Labor Standard Act – maximum hour – minimum wage
Impact of the New Deal
• Had a broad influence on the quality of life in the U.S. in the 1930s
• Helps labor unions most• Helps women, minorities least
Rise of Organized Labor
• 1932--National Recovery Act spurs union organizers
• Congress of Industrial Organization (CIO) formed by John L. Lewis
• CIO unionizes steel, auto industries• 1940--CIO membership hits 5 million, 28%
of labor force unionized
The New Deal Record on Help to Minorities
• Crop reduction program allows whites to fire or evict blacks, Hispanics
• Public works programs help by providing employment
• New Deal figures convince minorities that the government is on their side
• 1934--Indian Reorganization Act gives American Indians greater control
Women at Work
• Position of women deteriorates in ‘30s– jobs lost at a faster rate than men– hardly any New Deal programs help
• Progress in government– Frances Perkins, Secretary of Labor, the first
woman cabinet member– women appointed to several other posts– Eleanor Roosevelt a model for activism
End of the New Deal
• 1936--New Deal peaks with Roosevelt’s reelection
• Congress resists programs after 1936
The Election of 1936
• FDR’s campaign– attacks the rich – promises further reforms – defeats Republican Alf Landon
• Democrats win lopsided majorities in both houses of Congress
• FDR coalition: South, cities, labor, ethnic groups, African Americans, poor
The Supreme Court Fight
• Supreme Court blocks several of FDR’s first-term programs
• 1937--FDR seeks right to "pack" Court• Congressional protest forces retreat• FDR’s opponents emboldened
The New Deal in Decline
• 1936--cutbacks for relief agencies • 1937--severe slump hits economy• Roosevelt blamed, resorts to huge
government spending• 1938--Republican party revives
The New Deal and American Life
• New Deal’s limitations– depression not ended– economic system not fundamentally altered – little done for those without political clout
• Achievements– Social Security, the Wagner Act – political realignment of the 1930s
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