NoJoke?
IsHumortheNextFrontierinContentCreationandDistribution
AdamJohnsonVisitSaintPaul
VPofMarketing&MediaRelations@MayorGatsby
TheOriginalEmailsFrom: AdamJohnsonSent:Wednesday,December16,201510:02AMTo: [email protected]: RE:Suiteupdate
Hello,it’sme. IwouldliketogotoAdele,asfortickets,I’lltake3…
From: AnastasiaStraleySent:Wednesday,December16,201510:11AMTo: [email protected]: RE:Suiteupdate
Honestlysurprisedthatthisofficehasn’tcreatedaparodyforMinneapolisaboutbeingontheothersideoftheriver.
“We’redoingit!”
Objectives
• CapitalizeontheAdelecraze• CreateafunparodyvideotargetedatMinneapolis
• Havefunutilizingthewholemarketingdepartment
Audience
Expectations
MediaCoverage
• 16webarticles• 8TVspots• 2newspaperstories
BytheNumbers
• Video:YouTube:58,092Facebook:83,400
Shares1,821Reactions5,469
• Web:26millionmonthlyusers
• TVNews:283,974viewership
• Print:388,390circulation
• DiscoverYourEmployeesHiddenTalentsandPassions
ThreeTakeaways
ThreeTakeaways
• Developnewpartnerships– Mpls/Stp ClothingCompany
ThreeTakeaways
UpNext:
GreenDay-April1,2017
NoJoke?
IsHumortheNextFrontierinContentCreationandDistribution AdamJohnson
VisitSaintPaulVPofMarketing&MediaRelations
@MayorGatsby
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