1394 & XCL Cameras and Media
CyberneticsIlias Levis (Sony)
Marc de Kanter (Media Cybernetics)September 2005
Sony Confidential
Topics
• About Media Cybernetics
• Digital Camera Market
• Opportunities
• Products from Media Cybernetics
• Sales situations
• Availability
Sony Confidential
Who is Media Cybernetics
• Media Cybernetics Develops software for image capture, processing, analysis, display, and management.
• 10 Offices Worldwide
• More than 170 Worldwide Dealers
• More than 30 Value-Added Resellers
• More than 20 OEMs
• Part of Roper IndustriesRoper Industries, Inc
•(NYSE Symbol ROP)•Web Site http://www.roperind.com•24 Companies in Four Divisions•Revenue 1.21B
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Digital Camera Market
• Stable market with many new opportunities (e.g. National Security).
• Customers are looking for systems rather then individual components.
• Software is becoming increasingly important to get the sale.
• Two market leaders looking to expand their business.
Sony Confidential
Digital Camera Market: Cameras
XCD-SX910XCD-SX9101/2 type CCD PS1/2 type CCD PS
1280 x 9601280 x 96015 frames/sec15 frames/sec
30 f/s with binning30 f/s with binning
XCD-X710XCD-X7101/3 type CCD PS1/3 type CCD PS
1024 x 7681024 x 76830 frames/sec30 frames/sec
50 f/s with binning50 f/s with binning
XCD-SX910UVXCD-SX910UV1/2 type CCD PS1/2 type CCD PS
1280 x 9601280 x 96015 frames/sec15 frames/sec
30 f/s with binning30 f/s with binning
High UV Sensitivity
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Opportunities
• Compete in new markets for $1k-$3 digital cameras• Provide customers with ready to use and
programmable imaging system.• Offer large industrial (GE) and life science companies
(Pfizer) an enterprise solution• Provide advanced development environment and
support for custom application development.• Partner with other Roper companies to provide low
end imaging solutions.
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What is Image Pro and IQ Studio• Image-Pro
– Advanced Image Capture– Wide range of Image Analysis tools – Interactive Image Archiving and Management– Workflow Management-Custom Toolbars– Auto-Pro Programming Language
• IQbase– Image Databasing and Informatics– Scaleable from Desktop to Enterprise– A New Paradigm for Image Analysis– IQcapture Native Driver and TWAIN Driver Support– VBA customizability
• IQstudio– Industry Standard Development Environment– Add Integrated Capture & Display– Save Time with Pre-designed GUIs– Supports Built-in Image Informatics Tools – Deploy with Run-time license options
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Imaging Application Development
Analytical Imaging Applications
IQstudio Development Tools
InVivo Live Cell IQbase Enterprise DB
Camera Kits & Accessories
Image-Pro Family
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IQbase Enterprise Databasing and Analysis
Easily store, manage and extract knowledge from your images and data. Collaborate effectively with your colleagues.
IQbase: Manages images and data assets- Storage of images with associated
data means never losing valuable research.
Drives discovery - Expose information hidden within individual images or across multiple images.
Facilitates collaboration - Share images and data via your network or the optional web browser.
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IQstudio offers modern tools for fast image analysis application development.
IQstudio Development Products: IQstudio – Easy-to-learn interface for developing sophisticated
image analysis applications
IQCapture - Video and digital capture add-in for IQstudio developers
IQstudio-DICOM – Optional plug-in for medical imaging developers; file I/O, communications & databasing
IQstudio Application Development
Sony Confidential
Image analysis solutions for scientists and professionals in research, medicine, production and quality control.
Image-Pro Family Products: Image-Pro Plus - Powerful 2D and 3D image analysis software
with extensive measurement, analysis and customization features.
Image-Pro Bundles - Image-Pro Plus combined with advanced tools for microscope control, multi-dimensional imaging, deconvolution, and 3D rendering.
Image-Pro Family for Analysis
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Sales situations
• Sales of boxed systems (Camera + Software)
• Sales of custom systems (C+S+Custom Development)
• Sales of development systems (C+S+ Development Environment)
• Sales of combination of the above
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Support Structure
Sales SupportSales Support
Media CyberneticsMedia Cybernetics SonySony
Sales RepresentativesSales Representatives
Cameras
•Marketing support
•Sales support
•Application support
•Development support
•Technical support
Product and System development
Software and System Integration
• Marketing support
• Sales support
• Application support
• Development support
• Technical support
Sony Confidential
Image Capture with Media Cybernetics Applications
• Sony Camera Capture Driver for Image-Pro– Available 2006
• Image-Pro family
• IQbase
• IQstudio
• TWAIN Driver for Sony Cameras– Availability: Now
• Image-Pro family
• IQbase
• IQstudio
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