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The 13 passionate principles that will keep Independent Principals prospering
www.7connections.com09/04/23
Key 1 – Your attitude - I cannot succeed because……
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Key 2 – Your plan and mission Business PlanQuantitative
(high on numbers and dates)
Mission StatementQualitative
(high standards of behaviour)
Low on numbers and dates
Low standards of behaviour
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Key 3 – Your vision and goals
Goals and business strategy
Vision and exit or succession strategy
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Key 4 – Knowing what is expected of you in business
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Key 5 – Recruiting the right team
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Key 6 – Understanding the Patient Experience
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Key 7 – Effective triaging and appointment book management
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Key 8 – Your time management
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The 21C Appointment Book
Monday Tuesday Wed Thu Friday Sat Sunday
Morning
Afternoon
Evening
• Freedom• Bunker• Results
• Operating cost per surgery per day• Target average daily production• Average new patient earnings• Average existing patient earnings
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Key 9 – Understanding your numbers
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Key 10 – Creating your unique branded experience
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Key 11 – Delivering the right patient marketing mix
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Key 12 – Delivering the right referral marketing mix
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Key 13 – Selling what’s selling
Your product mix
Implant retained dentures
Implants
Restorative
Cosmetic Ortho – Invisalign/6MS/Cfast
Smile Makeovers
Crown & Bridge work
Veneers and same day veneers
Whitening
Hygiene/therapy
Sedation
Summary1. Attitude2. Plan and Mission3. Vision and Goals4. Expectations5. Team6. Patient Journey7. Triaging8. Time9. Numbers10. Branding11. Direct Marketing12. Referral Marketing13. Sell what’s selling
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09/04/23
I can succeed because……
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