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By
Divakar Badola
BTech (PGDM)
http://www.ril.com/8/11/2019 1287905_634602925855575000
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Contents
Intro to Retailing
Intro of Reliance Retail ltd.
Vision, values and specialty
SWOT analysis
Current Status and Competitors ofRRL
Future of RRL
Conclusion
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What is Retail ?????
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Retail PhilosophyBy The People, For The People and Of The
People
Retailing involves selling products and services to consumers for theirindividual or family use. As the final link between consumers andmanufacturers, retailers are a vital part of the business world. Retailersadd value to products by making it easier for manufactures to sell andconsumers to buy.
The Indian Retail Sector can be broadly
classified into
Indian Retail Sector
Food Retailers
Health & Beauty
Products
Home Furniture
& Household
Clothing &
Footwear
Durable Goods
Leisure &Personal Goods
The Basics Of Retail
destination369
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Brief Detail
Type Supermarket
Founded 30 October 2006
Headquarters Mumbai, India
Key peopleMukesh Ambani,CEO
Industry Retail
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vision
With a vision to generate inclusivegrowth and prosperity for farmers,vendor partners, small shopkeepers
and consumers, Reliance RetailLimited (RRL), a subsidiary of RIL,was set up to lead Reliance Groups
foray into organized retail.
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Since its inception in 2006,with acapital ofRs370,687.7 crores(April 11, 2008) (Reliance
Industries Ltd.) Reliance RetailLimited (RRL) has grown into anorganization that caters to millions of
customers..
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Management Team Mukesh D. Ambani - Chairman & Managing Director . President Reliance Retail-Bijou Kurien, Nikhil R. Meswani - Executive Director Hital R. Meswani - Executive Director
Executive Directors H.S.Kohli - Ramniklal H. Ambani Mansingh L. Bhakta Yogendra P. Trivedi Dr. D. V. Kapur
M. P. Modi S. Venkitaramanan Prof. Ashok Misra Prof. Dipak C Jain Dr. Raghunath Anant Mashelkar
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Reliance
Fresh
RelianceSuper
RelianceFootprints
RelianceWellness
RelianceDigital
RelianceTrends
Major BusinessDivisions
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Reliance Freshis the convenience store formatwhich forms part of the retail business of RelianceIndustriesof Indiawhich is headed by MukeshAmbani.
Reliance plans to invest in excess of Rs 25000croresin the next 4 years in their retail division.The company already has in excess of 560reliance fresh outlets across the country.
These stores sell fresh fruits and vegetables,staples, groceries, fresh juice bars and dairyproducts.
http://en.wikipedia.org/wiki/Reliance_Industrieshttp://en.wikipedia.org/wiki/Reliance_Industrieshttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Mukesh_Ambanihttp://en.wikipedia.org/wiki/Mukesh_Ambanihttp://en.wikipedia.org/wiki/Crorehttp://www.google.co.in/imgres?imgurl=http://krishnarao.files.wordpress.com/2007/10/4748.jpg&imgrefurl=http://krishnarao.wordpress.com/2007/10/28/why-i-will-always-shop-at-the-baniya-store/&usg=__ThLzMQ8rKmVFRgapjTnKtLSeHxo=&h=355&w=800&sz=86&hl=en&start=3&zoom=1&tbnid=etg91ZIF8vAm-M:&tbnh=63&tbnw=143&prev=/images%3Fq%3Dreliance%2Bfresh%26hl%3Den%26gbv%3D2%26tbs%3Disch:1&itbs=1http://en.wikipedia.org/wiki/Crorehttp://en.wikipedia.org/wiki/Mukesh_Ambanihttp://en.wikipedia.org/wiki/Mukesh_Ambanihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Reliance_Industrieshttp://en.wikipedia.org/wiki/Reliance_Industries8/11/2019 1287905_634602925855575000
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RRL operates several value& specialty formats.
Reliance Fresh, a neighborhood concept.
Reliance Mart, an all under one roofsupermarket concept.
Reliance Super, a mini-mart concept.
Reliance Digital, a consumer durables &information technology concept.
Reliance Trends, an apparel &accessories concept.
Reliance Footprint, a footwear concept.
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RRL operates several value& specialty formats.
Reliance Wellness, a health, wellness &beauty concept.
iStore by Reliance Digital, anexclusive Apple products concept.
Reliance Jewels, a jewellery concept. Reliance TimeOut, a books, music &
entertainment concept. Reliance AutoZone, an automotive
products & services concept. Reliance Living, a homeware, furniture,
modular kitchens, furnishings concept.
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SWOT Analysis
Strengths.
Demographic favor.
Increase in people in earner category.
Urbanization.
Changing consumer habits and lifestyles.
Plastic card revolution.
Greater availability shopping space.
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Weakness.
Policy related issues
Numerous license , permits and registration
Farmer and retailer unfriendly APMC act.
Limited consumer insight
lack of detailed region specific customer data.
Inadequate human resources
lack of trained personnel at all level . stringentemployment and industry laws.
Taxation hurdle. Underdeveloped supply chain and
underdeveloped logistics infrastructure.
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Opportunities
Potential for investment.
Lavational advantage.
Sectors with high growth potential. Fastest growing formats.
Rural retail.
E-retailing. Retail franchising.
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Threats
Political issues.
Social issues.
Inflation. Lack of differentiation among the
malls that are coming.
Poor inventory turns and stockavailability.
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Through Reliance One, RRLs loyalty
membership program, RRL enjoys thepatronage of over 5.5 million customers.
In the coming year, RRL will continue onits mission to delight the customers every
visit. RRL will continue to provideunprecedented value to customers acrossall its formats and stores.
Customers concern
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Performance.
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More than 3 yearsinto operation,RRL has now expanded its presencein more than 85cities across 14states in India.
The firm currently has 1,000retailstores across all formats.
Expansion Of RRL
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RIL invested another Rs1,220crore in Reliance Retail Ltd (RRL)
in FY10, taking its totalinvestment to Rs5,220 crore,according to RILs annual
accounts that were sent toshareholders this week.
Reliance Retail continues to getcapital from parent
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The total investment byRIL in its
retail operations is at least Rs5,220
crore, including an earlier investmentof Rs3,390crore in the fully paid-upequity shares of the company. As on31 March, RIL had cash and cashequivalent assets to the tune ofRs13,462.64 crore.
Investments
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Major Competitors
Shoppers' Stop Westside (Trent) Pantaloon (Big Bazaar) Lifestyle
RPG Retail (Food world, Music world) Crossword Wills Lifestyle
Globus Piramals ( Pyramid & Crosswords) Ebony Retail Holdings Ltd.
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Current Status
Currently, it has stores in less than 100cities, the most among its peers.
Indias largest retailer by sales,
Pantaloons Retail India Ltd, is in 74 citieswhile Aditya Birla Retail Ltdand SpencersRetail Ltd, a subsidiary of RPG Enterprises,are yet to reach the 50-city mark.
Specialty retailers such as Reebok IndiaCo., Bata India Ltd and Raymond Ltd arepresent in over 200towns nationwide.
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Current Share Prices of RIL
Last Price1051.20 accordingto NSE
1,050.60 +2.30 ( 0.22% )according to BSE
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International mergers
RRL rapidly expanded the storesnetwork it operates through strategicpartnerships with world-classcompanies such as Marks & Spencer
and Pearl Europe.
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Future Of RRL
Reliance Retail plans to 3,000-4,000stores in 3-4yrs.
The dream project of RelianceIndustries Chairman Mukesh Ambani,
Reliance Retail has all the potentialto become the market leader in thissector.
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Future Of Retailing In India
If we look at the total retail market ofIndia, management consulting firm A.T.Kearney's annual study of retailinvestment in 30 emerging marketsestimates it at $350billion, which isexpected to grow 13%this year. Thestudy says that India's top five retailerstogether still account for less than 2%of
the retail market.
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C i t il i d t
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Commercial awareness
Self-confidence
Flexibility
Strong time management skills
Team work
Leadership qualities
Communication skillsAnalysis and problem-solvingskills
Numeric skills
Attention to detail
You just need to be good with them
Career in retail industry
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Conclusion
RRL unveiled is an ambitious
company strengthening presence inmulti-format retail stores, focusingon hypermarkets, building world
class infrastructure and trainingfacilities.
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