12 Technology Actions You Can Take Today…to ROCK 2012
NO EXCUSES.
Presented byNicole Nicolay “@nik_nik”Co-Founder, AgentEvolution.com
TREND 1:Original content trumps all others!
ACTION: Identify Your Content Marketing Strategy What do you have to offer What do your clients need from you Start a list….RIGHT NOW!
ACTION: Write a professional article Based on a client FAQ Keep your response short Add your own experience
TREND 2:Mobile….this is no surprise!
ACTION: Use Dropbox to store your files in the Cloud.
Get your head & your files there Stay organized on all your devices
TREND 3:Add Social Media to Your Marketing Mix
ACTION: Start using a Social Dashboard “HootSuite” Manage all social platforms Target, monitor, & respond Schedule curated content “Hootlet”
TREND 4:Develop YOUR Relationship Protocol
ACTION: Unfriend 3 people who have not added value to your network.
Trim the fat…or the people you don’t REALLY know
Create guidelines for friend behaviors you accept & those you don’t
Stick to your guns
ACTION: Friend or connect with 3 new people Who you can learn from Who can learn from you
TREND 5:Facilitate Online Relationships “ENGAGE”
ACTION: Like 3 Comment 4 Like 3 posts on Facebook Comment on 4 Facebook posts that
you can honestly “relate” to. (video, article, text, photo, etc.) FYI- “thanks for sharing” or “nice post” do not count as comments.
ACTION: Give 2 recommendations on Linkedin
Give first…ask later Brokers highlight agent success Agents highlight a colleague, your
broker manager, lender, etc.
TREND 6:Demonstrate Your Adaptability
ACTION: Make your iPad useful in your business
Knowledge is power Delivery is key Add your listing presentation Add industry resources like RPR
(Realtors Property Resource)
TREND 7:Go LOCO….Geo LOCO!
ACTION: Checkin and leave a tip for a local business. (Give Foursquare your best effort.)
Nobody knows your market like you do Checkin to your favorite local
businesses Leave tips to showcase your local
knowledge
TREND 8:“Get Uncomfortable” –With photos & videos!
ACTION: Download a new photo app, take a photo, and share it!
Highlight the best feature of a home Tell instead of sell Share it!
ACTION: Create a 30 second video & upload it to YouTube
For a listing, neighborhood, client, niche
Tell a story, highlight a feature Roll with it!
12 Tech Actions - Checklist1. Identify your content marketing strategy2. Write a professional article3. Use Dropbox to access your files from the Cloud4. Start using a Social Dashboard “Hootsuite”5. Unfriend 3 people you don’t REALLY know6. Friend 3 new people you can learn from7. Like 3 Comment 48. Give 2 recommendations 9. Make your iPad useful in your business10.Checkin to a local hotspot and leave a tip11.Download a photo app like Camera+12.Create a 30 second video
Take ACTION today…LIKE my pageFacebook.com/AgentEvolution
FOLLOW me on twitter@nik_nik
VISIT my blogMyTechOpinion.com
LEARN about WordPress for Real EstateAgentEvolution.com
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