Page Speed Light Speed Path to Conversions

John Jersin Product Manager, Google

Background •  The mobile internet is today’s main driver of growth in time

spent online. •  Its rapid adaptation by consumers will offer opportunities to

establish significant revenue streams. •  Gaining deep insight into usage patterns

provides the base and starting point of offering products, services as well as information satisfying true customer demands.

Optimize your site in a new way.

How to optimize your site

We've all heard of A/B testing...

How to optimize your site

We've all heard of A/B testing...

How to optimize your site

But we need think of optimization in new ways...

How to optimize your site

But we need think of optimization in new ways...

Impact

Every second of latency can change the conversion rate by 7%

Background •  The mobile internet is today’s main driver of growth in time

spent online. •  Its rapid adaptation by consumers will offer opportunities to

establish significant revenue streams. •  Gaining deep insight into usage patterns

provides the base and starting point of offering products, services as well as information satisfying true customer demands.

Tracking setup

Tracking setup

<script type="text/javascript">var _gaq = _gaq || [];_gaq.push(['_setAccount', 'UA-XXXXX-X']);_gaq.push(['_trackPageview']);(function() {var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);})();</script>

Tracking setup

<script type="text/javascript">var _gaq = _gaq || [];_gaq.push(['_setAccount', 'UA-XXXXXX']);_gaq.push(['_trackPageview']);_gaq.push(['_trackPageLoadTime']);(function() {var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);})();</script>

Tracking setup

Hit

Tracking setup

Time: 1.47 sec

Background •  The mobile internet is today’s main driver of growth in time

spent online. •  Its rapid adaptation by consumers will offer opportunities to

establish significant revenue streams. •  Gaining deep insight into usage patterns

provides the base and starting point of offering products, services as well as information satisfying true customer demands.

Case study: Amari

Understanding Page Latency

Landing Pages that Need Attention

Landing Pages that Need Attention

Page Speed Online

pagespeed.googlelabs.com

Page Speed Online

pagespeed.googlelabs.com

Before & After

Amari Package Selection Page

Original Page

Page Speed Score 62 / 100

First View Load Time 8.739s

Optimizations include: •  Removed whitespace in HTML •  Using minified versions of JS libraries •  Using minified CSS •  Serving optimised images •  Testing serving GZIPped (compressed) content

Before & After

Amari Package Selection Page

Original Page

Optimized Page

% Change

Page Speed Score 62 / 100 67 / 100 5% First View Load Time 8.739s 7.738s 11.5%

Optimizations include: •  Removed whitespace in HTML •  Using minified versions of JS libraries •  Using minified CSS •  Serving optimised images •  Testing serving GZIPped (compressed) content

Take action

[1] Add the line to your tracking code to turn tracking on. [2] Find pages that need the most fixing in the reports. [3] Use the Page Speed tool to find and fix problems.

THANK YOU