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ECA Electrical Industry Conference - Speakers
Interactive approach to find out what the conference speakers were discussing
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ECA Electrical Industry Conference – Talking Heads
Interactive way to get the inside scoop from conference attendees
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ECA Electrical Industry Conference – Networking Showcase
Video summary of the Networking Showcase sessions (and links to presentations)
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ECA Electrical Industry Conference – Video Round-Up
Video news report rounding up the full event – business and social clips
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ECA Electrical Industry Conference – Photo Gallery
Over 170 photos covering all the business and social highlights of the conference
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Learnings & Leads
Excellent advance scripting and planning Better to have more time after conference before sending out
information ECA want more input into content – now need to refine that relationship Team now have better understanding of format of conference and work
involved
Good Content for TV@PoS and VoltiNEWS reports and for website Interesting Feedback from working group 50 new registrations Website hits Meeting with David Pollock, ECA to discuss closer integration Tony Cooke – Liaison officer ECA Northern Regions very keen for closer
integration Higher profile in industry in general Discussions with Frank Whitefoot regarding 2009 Potential partnership with KNX
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Frankie’s positive outcomes from the ECA Conference
Fabulous networking opportunity Allan Littler, ECA President and Chairman of Amalgamated Ltd. Martin Bailey, NG Bailey’s Chief Innovation Officer and ECA Vice President
(Building Service Engineers) Doug King, Principal of King Shaw Associates (Building Service Engineering) Ray Foster, MD of J. Brand (Electrical Data Telecommunications Contractors
& System Integrators) Bill Wright, MD W. Wright Electrical (Electrical and Mechanical Contractors)
Proved strength in film production and editing, along with development of ECA mini-site – Voltimum is a one-stop shop media partner (camera crew, presenter, journalist, web designer, and advertiser)
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Break
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TV@PoS
Update
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Interbuild presentation
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Marketing actions – online and offline
Electrex Glasgow 2008
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Topics
SEO Training Part 1
Internet today and tomorrow
Current Status and targets
How does Google evaluate my site ?
Site Optimization for better visibility?
SEO Training Part 2
Multimedia Search Engines
Optimize the site’s contents
First impacts 12
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Internet today and tomorrow
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(Million) Population Internet Users %
Europe 810 338 42
North America 335 233 69
China (PR) 1,317 162 12
Japan 129 88 68
Rest of the world 3,984 424 11
Total 6,575 1,245* 19
*: 509 M in 2000
Internet today
Users ( Sept 2007 )
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Entering traffic
Internet today
95% of internet entering traffic comes from Search Engines
Search results generated daily
Market share in Europe:
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Top 5 ( June 2007)
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Quality of search results in our world
Internet today
Non « traditional » distributors pollute results
The visibility of your brand will be affected by this
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Universal Search Engines
Internet tomorrow
Search Engines move towards a mix of multimedia content Animated images, videos Addresses and Maps News Books, documentations Forums, blogs
This content appears in the results
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Universal Search Engines
Internet tomorrow
We believe the winners will be those that will be able to appear in the new generation popular sites with high value content
Professionals and Potential prescribers
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Current status and targets
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Indexed pages on March 31, 2008
Status and targets
voltimum.co.uk 57,300
voltimum.it 240,000
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Voltimum total is 78% of the the total number of partner indexed pages and growing !
Company Site Pages indexed by GoogleABB abb.co.uk 29200Applied energy appliedenergy.co.uk 25CMPL cm-products.com 54Cooper cooper-ls.com 326Dimplex dimplex.co.uk 1170Draka drakauk.com 141Eaton eaton.com 11,500Electrak electrak.co.uk 146Fluke fluke.co.uk 23900Kew technik Kew Technik 43Legrand legrand.co.uk 111Leica Geo leica-geosystems.com/uk/en/lgs_18994.htm 1MK mkelectric.co.uk 340Nexans nexans.co.uk 920OSRAM osram.co.uk 73Philips lighting.philips.co.uk 3Phoenix Contact phoenixcontact.co.uk 1200Prysmian prysmian.co.uk 50Schneider schneider-electric.co.uk 1810Thorn thornlighting.co.uk 283Vent Axia ventaxia.co.uk 6Weidmuller weidmuller.co.uk 1830
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Status and targets
Targets 2008
Optimization of the www.voltimum.co.uk site
Work with you to increase the visibility of your site
Increase the number of indexed pages
Analyze and push multi media content on appropriate sites
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How does Google evaluate my site ?
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How does Google evaluate my site ?
What you want to know
What is the Page Rank ?
Evaluation (0-10): Of the content Of the interest of the users for the page
Applies to one single page
How and when does it apply ? When the page is indexed Varies monthly Calculates as follows:
PR = 1
PR = 2PR = ?PR = ?
PR / 10 = 0.2PR / 10 = 0.2
PR / 10 = 0.1PR / 10 = 0.1
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How does Google evaluate my site?
What you want to know
What is the Trust Rank? Quality / Relevance rating
Targets: Suppress spams Promote Universities, governmental bodies, .org sites…
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Site optimization for better visibility
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