11 Blogger Outreach Best Practices
Arik C. Hanson, APRPrincipal, ACH Communications
A little about me…
• Digital strategist• Blogger• Organizer
Why blogger outreach?
Third-Party Credibility
Raise Awareness
Cost-Effective
The Google
Case Studies
• 6 bloggers involved• 45+ comments• 45+ tweetes using #twiceaday hash tag• 50% increase in Facebook fans• 1 new patient
• More than 250 blog mentions• More than 10,000 social media mentions• 30+ bloggers and HAPPO champs
Picked up by:
• PR Week• O’Dwyers• MediaBistro• FIR• PR Daily
#1: Cast the net
#2: Don’t focus solely on the A-listers
#3: Don’t just rely on the numbers
#4: Start a relationship
#5: Don’t forget about offline activities
#6: Get personal
#7: Make your ask compelling and relevant
#8: Lead with them—not you
Given your interest in…
I read your post yesterday
Noticed you were in SFO last week
#9: Collaborate—don’t Preach
#10: Identify the right metrics
Number of posts
Number of comments
Readership/reach
Links/traffic to your site
#11: The follow-Up Ask
Questions?
More: arikhanson.com
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