A New Flicker in the market is what we call

Trend

Appearance of a new expression, attitude or behavioral aspect – may be

human expectations generated because of profound need or want.

Dissociate Fashion from Trends

Fads refrain from staying. However, trends emerge

and evolve

Did you Just Say Market Research?

Are you kidding me?

It is traditional now! Market Research understands market backwards.

Whereas, trends are all about right-now and forward looking.

You need to know – What

is NEW

Spot out the market for consumer novelty and scrutinize B2C

innovations

Congratulations! You just won the game

Understand your Consumers

Oh Wait ….

There is one more thing that you missed – Trend

is not about your consumer, but understanding consumerism.

Identify the clusters that signal towards

future directions

Well if you think you just won the game – Wait!

Trends aren’t the real point –the opportunities they hold is,

so keep a track and move forward.

Your customers are real people

They adapt to global trends, so

you should do the same with a

strong consideration of

your local context.

Consumers don’t stay within Industry, neither

should you

People travel around the industry and set demands accordingly, so what are you doing within the

industry? Go out, where your real competition exists.

Trends emerge at the speed of light!

So forget about numbers or stats. Instead, go for

adaptation.

Live among your consumers

Be one of your own consumers, go and hangout

with them. Trends will become an easy job for you.

Presentation By: Logo Design GuruSource: http://trendwatching.com/trends/instant-trend-expert/