10Traps to Avoid in
RTB
HOW CONGRUENT IS YOUR PLATFORM?1
Data Integralit
y2
Pick Your
AUDIENCE
Some of the most noteworthy targeting options
Geo-targeting
Demographic targeting
Time of day targeting
3
Be creative with your
“CREATIVES”
4
5Predetermine
Your Performance Evaluators
Sometimes It’s Worth raising CPM
bars6
$ $ $
7 RTB Brand Safety
Skipping the CROSS-DEVICE split8
Dealing with FRAUDULENT ACTIVITIES
9
Are you ready to
buy RTB?10
Thank You
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