It’s not about you!It’s about your Ideal Client
Who it is you serve?What are their challenges, pains & problems How you help
Brand your profile to attract your ideal clients to you. Use stories, case studies and testimonials
Think in terms of “who you help” & “how you help”
Write in Word First
Use short paragraphs, sub headlines & bullets to break long pieces of text up
Use symbols () to highlight information you want to stand out
Then copy and paste it into your LinkedIn profile
What do you want to be found for?What words will your ideal clients use to find you?
Use your keywords throughout your profile to make it compelling, relevant & more searchable
Put keywords in: headline; summary, experience; skills & expertise.
Include a Professional Profile Image
Your Profile Image Must NOT Be: Just your logoA selfieLooking away from your content Not of YOU – no pets, partners, kids or nights out
Who would prefer to work with?
A good profile image attracts 14 times more profile views
OROR
Include your contact details & ‘Call To Action’
Tell your profile visitors what they can do next . . .
Encourage visitors to sign up to your mailing list in return for your free offer
Describe who should contact you and how
Include a call to action in your summary, Experience and advice for contacting
Change your public profile URL to your name
i.e.
www.linkedin.com/in/judithparsons
Use it on your email signatures & business cards
If your name is not available try using initial of middle name or surname/firstname
The job of your headline is to GRAB ATTENTION & encourage potential prospects to click through to your profile
Your Headline = Elevator Pitch
Request & give recommendationsCreate a list of people . . .Who you could give a recommendation to?Who could recommend you? Try creating 2 -3 questions to help your client write the recommendation
Build Your Social Proof
Include up to 3 website links
Customise LinkedIn’s default website text with a call to action
Be Succinct . . . . You only have 30 characters
Get connected:start with people
you know:friends, colleagues, partners, suppliers, clients, prospects, anyone you meet
networking
It’s the first step in
building relationships
Personalise Your Connection Requests
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