10 Things You Should Teach About Mobile
Anthony Adornato, Ithaca College@AnthonyAdornato
Debora Wenger, University of Mississippi@dhwenger
Allissa Richardson, University of Maryland@ProfAlliRich
Adam Bradshaw, KVVU-TV@mrnews5
@AnthonyAdornato | #2015BEA
10 Things You Should Teach About Mobile
Slides & Morebitly.com/mobileandsocial
Mobile & Social Media Journalism course websiteMobileandSocialMediaJournalism.com
@AnthonyAdornato | #2015BEA
10 Things You Should Teach About Mobile
“It’s like taking vitamins. You probably need them at some point. Which ones? How
often? That’s a mystery to me.”
@AnthonyAdornato | #2015BEA
10 Things You Should Teach About Mobile
1. The Digital-First Story Pitch
2. Repetition, Repetition, Repetition
3. Is it working? Analytics
@AnthonyAdornato | #2015BEA
10 Things You Should Teach About Mobile
1. The Story Pitch
Digital First = Mobile/Social First
Story pitches must include how you’ll use mobile/social for:
o Newsgathering
o Dissemination
o Audience Engagement
@AnthonyAdornato | #2015BEA
10 Things You Should Teach About Mobile
1. The Story Pitch
@AnthonyAdornato | #2015BEA
Newsgathering
Tips Line: Stories and sources
Search IC/Ithaca on Twitter and Facebook
Mine SM pages of groups/organizations
Crowdsource: Ask questions
What’s trending
Dissemination
Photos & Video while in the field
Use hashtags for context
Live tweet from events
Tweet your beat
Behind-the-scenes
Audience Engagement
Connect with sources in your stories
Crowdsource: Ask questions
Share story with SM communities related to the topic
RT knowledgeable sources
Use Storify to curate SM chatter about a particular story
10 Things You Should Teach About Mobile
2. Repetition, Repetition, Repetition
Get them in the field – often
Bi-weekly stories using iPad minis
o 550-600 words
o Image gallery
o 1:30 video
@AnthonyAdornato | #2015BEA
10 Things You Should Teach About Mobile
2. Repetition, Repetition, Repetition
Weekly To-Do Lists
o At least four tweets related to your story. Give your audience meaningful information. Remember to @mention and use hashtags when possible. Ideas we’ve discussed: tell them what you’re working on, provide a behind-the-scenes look, ask a question about the story, quotes from sources.
o Produce one video teasing your story, and then share to Twitter and your professional Facebook page.
o Two photos: share to Twitter and your professional Facebook page.
@AnthonyAdornato | #2015BEA
10 Things You Should Teach About Mobile
2. Repetition, Repetition, Repetition
@AnthonyAdornato | #2015BEA
Social Media Optimization (SMO)
10 Things You Should Teach About Mobile
3. Is it working? Analytics
o WordPress
o Facebook Insights
o Twitter Analytics
o HootSuite
@AnthonyAdornato | #2015BEA
10 Things You Should Teach About Mobile
3. Is it working? Analytics
o Which SM posts are receiving the most engagement: RT, favs, likes, clicks, and replies? What’s unique about them?
o Do you notice a relationship between SM activity and website traffic?
o Top visited website posts and pages? Top referrers to your website?
@AnthonyAdornato | #2015BEA
10 Things You Should Teach About Mobile
1. The Digital-First Story Pitch
2. Repetition, Repetition, Repetition
3. Is it working? Analytics
@AnthonyAdornato | #2015BEA
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