things you need to know about Facebook marketing in 2014.
#FANBOOSTER
Follow me on twitter, add me on LinkedIn and G+
@thomasmoen
#FANBOOSTER
‘fanbuːstə/Fanbooster is a digital marketing platform, focusing on Facebook.
#FANBOOSTER
#1: Facebook is not going anywhere
#FANBOOSTER
0
20
40
60
80
Facebook LinkedIn Pinterest Twitter Instagram
17182122
71
131615
20
67
2012 2013
Kilde: PEW Research Center
Hvor mange prosent av online befolkningen?
#FANBOOSTER
0
17,5
35
52,5
70
Facebook Instagram Twitter Pinterest LinkedIn
52
45
32
22
14
3430
212022
13
23
46
57
63
Daglig Ukentlig Sjeldent
Frekvens bruk av sosiale medier
#FANBOOSTERKilde: PEW Research Center
2.8M aktive brukere
70% av alle med nett i Norge
1.7M daglig via mobil
51% av alle med mobil i Norge
#FANBOOSTER
Facebook i Norge akkurat nå
#FANBOOSTER
Timer brukt på media via mobil i måned
Source: Calculated based on April 2013 comScore data
13:03
6:265:58
2:303:33
Yahoo! Microsoft Twitter Instagram Google Facebook
1:36
#FANBOOSTER
19. februar 2014
Facebook kjøper What’sApp 16B$
9. april 2013
Facebook kjøper Instagram 1B$
Facebook kjøper innovasjon
#1: Facebook is not going anywhere
#FANBOOSTER
#2: But it’s no longer free (if it ever was)
#FANBOOSTER
#FANBOOSTER
Første skudd var gratis.
#FANBOOSTER
Show me the money!
#FANBOOSTER
Reklame har alltid kostet penger.
#FANBOOSTERKilde: Mediebyråforeningen
-15
-7,5
0
7,5
15
22,5
30InternettDirektereklameAndre medierTVUtendørs/plakatKinoRadioUkepresse/magasinerDagspresseFagpresse
Internett: 27.8% økning!
Reklame investeringer
#FANBOOSTER
«Vi tror Facebook runder én milliard kroner i
annonseomsetning i Norge i år, og at majoriteten
kommer fra mobil.»
Espen Grimmert, iProspect
#FANBOOSTER
Målrettet og kostnadseffektivt.
#FANBOOSTER
Men det invisteres ikke bare i «spending» men mennesker også
Investeres ikke bare i reklame, men i arbeidskraft.
#FANBOOSTER
Men det invisteres ikke bare i «spending» men mennesker også
Det har tatt tid for de store å snu seg, men nå er mange endelig på plass.
#2: But it’s no longer free (if it ever was)
#FANBOOSTER
#3: It’s about going all in
#FANBOOSTER
Mye tid og penger kastes bort pga gamle tankesett og halve løsninger.
#FANBOOSTER
#FANBOOSTER
Sett av tid, mennesker og penger. Ta dette på alvor, kun da det
skaper resultater.
#3: It’s about going all in
#FANBOOSTER
#4: It’s about content and community
#FANBOOSTER
En presentasjon fra DIST laget av Thomas Moenhttp://tcmn.blogg.no#FANBOOSTER
CONTENT MARKETINGAdvertising that doesn't feel like advertising.
#FANBOOSTER
CONTENT MARKETINGContent from a brand that gives value without interrupting or asking for something in return.
#FANBOOSTER
CONTENT MARKETINGBut it should also create some kind of value for you as a brand.
#FANBOOSTER
http://www.flickr.com/photos/xkristinax/7774650990/#FANBOOSTER
http://www.flickr.com/photos/xkristinax/7774650990/#FANBOOSTER #FANBOOSTER
#FANBOOSTER
#4: It’s about content and community
#5: It’s about targeting your audience
#FANBOOSTER
#FANBOOSTER
På Facebook er det lett å være målrettet!
#FANBOOSTER
Bygg dine custom audience
#FANBOOSTER
Lookalikes
Betaler kun når de du vil ser det.
#FANBOOSTER
#6: It’s about testing and listening
#FANBOOSTER
#FANBOOSTER
Test alt som kan testes
#FANBOOSTER
Data forteller sannheten, ikke din synsing.
#FANBOOSTER
50% klikk40% klikk
#6: It’s about testing and listening
#FANBOOSTER
#7: It’s about measuring
#FANBOOSTER
#8: It’s about planning ahead
#FANBOOSTER
When should we post?
06:30 08:00 09:30 11:00 12:30 14:00 15:30 17:00 18:30 20:00 21:30 23:00
Green: engagement Blue: brand posts
When brands post When they should post
6 am 5 pm 11 pm
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
What days are brands posting?
Monday Tuesday Wednesday Thursdag Friday Saturday Sunday
What days get the most response?
When brands post When they should post
Monday - Friday Weekend
weekends
17 pm and 11 pm
We post when we are at the office, and that’s when you get
the least response.Ever heard about scheduling Facebook posts?
#8: It’s about planning ahead
#FANBOOSTER
#9: It’s about (simplifying) your data
#FANBOOSTER
#1: Facebook is not going anywhere
#2: But it’s no longer free (if it ever was)
#3: It’s about going all in
#4: It’s about content and community
#5: It’s about targeting your audience
#6: It’s about testing and listening
#7: It’s about measuring
#8: It’s about thinking ahead
#9: It’s about (gathering) data#FANBOOSTER
#10: Be a priest, not a salesman
#FANBOOSTER
]tvÖâxÄ|Çx ^xÇÇxwç#FANBOOSTER
7EDD?CCC #FANBOOSTER
bäxÜ DFC CCC áÉÄw#FANBOOSTER
EI CCC CCC 7#FANBOOSTER
If you don’t have anything to say, shut up - and create something
worth talking about! !
- Petter Gulli, DDB
#FANBOOSTER
blog.fanbooster.com
#FANBOOSTER