10 PRO Tips For Building an Interactive Social Media Community
The core of any social marketing campaign is community building.
Without a community of loyal fans, you’ll never be able to sell, market or collect data from your social pages.
That’s why you need to learn how the pros build great, interactive
communities for their fans. Here are our top ten tips.
#1: Address People By Name
Fans like to be acknowledged, so the next time you’re on Facebook, Twitter
or your blog – address them personally. Show them you’re
interested in their opinions, to get fans that come back for more.
#2: Give Them a Reason
If you’ve been publishing post after post, and have still not managed to get any comments – you need to change it
up. Give your fans a reason to reply. The quickest way to do this is via a competition, a free giveaway or a
really interesting question.
#3: Pay Attention To Each Comment
Comments are like gold on any social platform. To build a great community you need lots of them, so spend time
answering each one to perfection. Most of all, don’t publish spam! Or
your posts will scare real commenters away.
#4: Lend a Helping Hand
If a fan asks you a niche question, that doesn’t benefit you in any way –
answer it! When you prove that you’re willing to help, people will find you
more appealing and will continue to frequent your pages.
#5: Keep it Light and Positive
It should go without saying that negativity is not allowed on your
pages. People are attracted to positive posts, so be encouraging, innovative and quirky to get their attention. Too much negativity will send your fans
packing.
#6: Get Them Talking
Get your fans to meet each other and talk to each other to become a real
community. It’s not just about you and them, it’s about everyone! Start by
asking for opinions on other people’s comments.
#7: Go Above and Beyond
Pretend that your community is your online family. If a family member asks you to take a look at their blog – you should do it! Go the extra mile and your fans will do the same for you. You’ll never stop benefiting from it.
#8: Focus on Interaction
You need to be where your fans are interacting – so focus your attention
there. Don’t get caught up doing other things, its people that are most important to social community
building.
#9: Remember The Little Things
Get to know your community, and surprise them by remembering their
birthdays and special occasions. A nice touch is to send them a discount
voucher for something in a virtual e-card. It costs you nothing, and means
everything to your fan.
#10: Giving To Receive
To keep your community happy you need to consistently give to them. Free
stuff, great content, products, discounts, coupons, competitions,
chances to win, exclusive sneak peaks – they need to form the basis of your
online relationships.
Social Media Marketing University (SMMU) is the creation of John Paul Souza, a serial entrepreneur who's held senior managerial positions at Banc America Capital Management
Group and JP Morgan Chase. Serving marketing professionals,
entrepreneurs and corporations, SMMU differentiates itself by offering
hands-on training from hands-on experts who are actively applying their
skills on real-world projects.
SMMU was recently honored as one of the top 5 finalists by the leading blog
site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media
firm" with over 900 unsolicited testimonials.
For more information about social media webinars and social media
online courses, please visit http://www.socialmediamarketinguniversity.com
Top Related