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10PINTEREST MARKETING BOARDSTHAT INSPIRE HOLIDAY CHEER
ANTHROPOLOGIE“IT’S A WRAP”It's not just about gifts, it's also about
how they're packaged. That's why
clothing retailer Anthropologie has a
board dedicated to the art of
wrapping presents.
Paper, bows and ribbons aside, this
creative approach to content
marketing encourages consumers not
only to buy gifts, but to wrap them
beautifully with Anthropologie's
unique products.
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DRISCOLL’S BERRIES“HOLIDAY DECOR”How can a California grower of raspberries,
blue-berries and strawberries engage
shoppers when most of the country's fields
are covered in frost?
Driscoll's Berries created a
number of boards on Pinterest to promote
the use of berries in decorations and
holiday dishes. These DIY, out-of-the-box
ideas incorporate holiday cheer with
Driscoll's products, bringing attention to
the brand as consumers decide how to
deck their halls and dress their desserts.
2
POTTERY BARN“CELEBRATE HANUKKAH”
"Away in a manger" isn't the only song playing this holiday season.
Hanukkah, the festival of lights, brings holiday cheer in blue, white and silver.
Pottery Barn, well known for its upscale Christmas-y products, skillfully
included a board dedicated to celebrating Hanukkah. Those who light
menorahs rather than wait for Santa will appreciate Pottery Barn's relevant
pins (and products).
3
TARGET“TREES & WREATHS”
Target sells Christmas bulbs, cookie
cutters, holiday cards, extension
cords and pretty much everything
else on consumers' lists as they
prepare for the holidays.
Even though the retailer seems to sell
all the toys Santa makes in his shop,
Target put together "Trees &
Wreaths," a Pinterest board of
unconventional decor that inspires
users to buy materials for crafty
creations from Target.
4
BEAUTY BRIDGE“HOLIDAY INSPIRATION”
Beauty Bridge, a cosmetics company, created a board full of beauty ideas
with holiday spirit. This season, Beauty Bridge is speaking to prospective
customers who want to take holiday style beyond their reindeer sweaters
and opt for nail art, featuring belt buckles, candy stripes and Santa hats.
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DALLAS COWBOYS“2012 HOLIDAY GIFT GUIDE”People use Pinterest to pluck ideas for
weddings, housewares and other
domestic delights, but the Dallas
Cowboys marketing team is promoting
gifts for sports-lovers - perhaps giving
users who prefer home décor pins some
shopping inspiration for the super fans
on their lists.
The NFL team suggests that players on
Pinterest "Make It A Cowboys Christmas,"
with an array of gifts for the football
aficionado.
6
SAKS FIFTH AVE“PIN IT TO WIN IT”Saks Fifth Avenue's PIN IT to WIN IT
campaign isn't a holiday-themed
board, but an inspiring example of
how Pinterest promotes products and
engagement during a heavy buying
season. The luxury retailer is giving
away $2,000 toward gifts from Saks
to five users who pin its items.
Participants will be inspired to check
out Saks' offerings, even if they're not
one of the lucky five winners.
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SUNRISE SENIOR LIVING“CRAFT IDEAS FOR ASSISTED LIVING”
Many believe that social media is for the younger generation, but Sunrise
Senior Living is shredding that stereotype this season with a board of craft
ideas for those in assisted living. The senior-centered facility took advantage
of the festive, holiday spirit to put their brand on the map with a dynamic,
Pinterest board that is appealing to all ages and gives residents plenty of
activities to celebrate.
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HOME DEPOT“HOLIDAY CRAFTS, IDEAS AND INSPIRATION”
Home Depot created a board of DIY projects made from repurposed items,
such as the washers depicted here. Rather than accepting a label as a seller
of trees and wreaths, the home improvement store offered crafty
suggestions to promote its brand and inspire repinning as homes undergo
decorative transformations.
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LUCKY MAGAZINE“LUCKY FRIENDS: HOLIDAY BLING”
Lucky Magazine is enjoying Pinterest's
collaboration tools through a board that
invites retailers and individuals to share their
ideas for hairstyles, makeup, jewelry and
dresses for holiday parties. Lucky shows off
that it's an authority on style (for any
season!). At the same time, it engages other
brands as well as dedicated readers and
prospective customers by creating an
interactive board that encourages users to
share and play.
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THANKS FOR READING!Get your fix for more Pinterest marketing news, tips and trends at: http://www.brafton.com/tag/pinterest
This Top 10 wasproduced by
Happy Holidays!
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