10 Characteristics Of GreatValue Propositions

Are embedded in great business models

Focus on thejobs, pains, and gains thatmatter most tocustomers

Focus onunsatisfied jobs, unresolved pains and unrealized gains

Target few jobs, pains, and gains, but do soextremely well

Go beyondfunctional jobsand addressemotional and social jobs

Align with how customersmeasure success

Focus on jobs, pains, and gains that a lof ofpeople have,or that somewill pay a lot of money for

Differentiatefrom competition on jobs, pains,and gains thatcustomers care about

Outperformcompetitionsubstantiallyon at leastone dimension

Are difficultto copy

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GREAT VALUE PROPOSITIONS...

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