1 Tanis Communications 2015 www.taniscomm.com 5 Marketing Tips
Tanis Communications 2015 www.taniscomm.com for a Successful
Company Launch Robin Vaitonis Executive Vice President Tanis
Communications
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2 Tanis Communications 2015 www.taniscomm.com About Tanis
Communications Award-winning, full service marketing and PR agency
Established in 1997 with headquarters in Mountain View, California
Expertise in high tech markets such as networking, cloud, software,
storage, semiconductor Silicon Valley Austin New York City Tanis
LocationsTanis Services Sample of Experience Brand strategy Company
positioning and messaging Marketing communications Public relations
Website design and development Collateral design Content
development Social media strategies
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3 Tanis Communications 2015 www.taniscomm.com 1 Have a Strong
Brand Strategy
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4 Tanis Communications 2015 www.taniscomm.com 1 Have a Strong
Brand Strategy Understand how competitors are positioning
themselves within the market. Know how your company is perceived by
customers, partners and stakeholders. Ensure the companys brand
strategy is relevant, differentiating, motivating and credible to
your target audiences. Tanis Communications 2015
www.taniscomm.com
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5 2 Business and Marketing Objectives Align
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6 Tanis Communications 2015 www.taniscomm.com 2 Align Align
business goals and milestones with marketing objectives and
tactics. Develop a 12-month marketing and PR action plan to
communicate momentum. Ensure your marketing efforts dont over
promise what can be delivered to your customers. Tanis
Communications 2015 www.taniscomm.com Business and Marketing
Objectives
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7 Tanis Communications 2015 www.taniscomm.com 3 Know Your
Audience
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8 Tanis Communications 2015 www.taniscomm.com 3 Know Audiences
react differently to marketing messages based on their needs. Know
your audience and develop messaging that deeply connects with them.
Highlight the benefits your technology provides to gain maximum
exposure with business and technical audiences. Tanis
Communications 2015 www.taniscomm.com Your Audience and Target Your
Messages
10 Tanis Communications 2015 www.taniscomm.com 4 Build
Demonstrate company progress through regular announcements and
social media updates. Be a thought leader on industry topics and
trends to become a trusted source of information. Nurture media,
analyst, blogger relationships since they can help tell your story
and provide third party validation. Tanis Communications 2015
www.taniscomm.com Momentum Consistently
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11 Tanis Communications 2015 www.taniscomm.com Progress and
Adjust as Necessary Measure 5
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12 Tanis Communications 2015 www.taniscomm.com 5 Measure
Establish goals prior to launching your company or product. Ensure
your marketing investment is supporting your business priorities.
Measure success using both quantitative and qualitative metrics.
Tanis Communications 2015 www.taniscomm.com Progress and Adjust as
Necessary
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13 Tanis Communications 2015 www.taniscomm.com 5 Marketing Tips
In Summary Have a strong brand strategy Align business and
marketing objectives Know your audience Build momentum consistently
Measure progress and adjust as necessary 132 45
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14 Tanis Communications 2015 www.taniscomm.com Ready to Launch?
Contact us for a free communications assessment to see if you are
ready to launch. www.taniscomm.com +1-646-661-2493
[email protected]