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Product Innovation: Packaging Updates
NeuroPassion: Function Updated, Flavor added
NeuroSonic Function updated. Flavor added,
NeuroSleep: Function updated. Flavor added.
New SKU: Daily Immunity. Flavor added. NeuroBliss Function Updated. Flavor added.
NeuroTrim: Function updated. Flavor added.
Each SKU’s packaging is being updated to better reflect function and add flavor.
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Product Innovation: Packaging Updates
NeuroPassion: Function Updated, Flavor added
NeuroSonic Function updated. Flavor added,
NeuroSleep: Function updated. Flavor added.
New SKU: Daily Immunity. Flavor added. NeuroBliss Function Updated. Flavor added.
NeuroTrim: Function updated. Flavor added.
Each SKU’s packaging is being updated to better reflect function and add flavor.
Neuro Trade Calendar
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The 2013 calendar is broken in to trimesters, each with an anchor activation and two functional focuses
Movie tie-in to attend a Hollywood** Movie Premier and Party. Film is RUNNER RUNNER, a drama set in the world of high-stakes gambling, starringGolden Globe and AcademyAward® WinnerBen Affleckand Justin Timberlake.
Legendary star and philanthropist, Elton John, hosts the exclusive Academy Awards® party for the hottest stars in movies, television and music while raising money for the Elton John Aids Foundation.neuro will host this star-studded event and will give Away a Grand PrizeTrip to attend this posh party!
2013 Neuro Calendar – Anchors
WHAT
CONSUMER/ DISTRIBUTOR
Giveaway/Incentive: WIN a Tickets to the Elton John AIDS Foundation Academy Awards® Viewing Party*Promoted in-store and online
- $0.50 Coupon- POS
Giveaway/Incentive: Walk the Red Carpet! WIN a Trip to Las Vegas to attend the Movie Premier, walk the red carpet and attend the after-party
- Movie passes- POS, $0.50 coupons
RETAIL SUPPORT
Concert Tour tie-in or venue partnership in development to showcase newer, up & coming bands or artists.More details soon.
Giveaway/Incentive: neuro travel pass to see the newest music LIVE and up close
- iTunes Cards- POS
2013 Anchor Activations are centered around Entertainment, Movies, and Music
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• Partnership with Runner Runner, the blockbuster release staring Ben Affleck and Justin Timberlake
• National and Regional promotion by Neuro, Fox Studios, & Caesars Entertainment on-air, online, and in the trade
• Consumer giveaways, including trips to walk the red carpet, and exclusive getaways experiences at Caesar’s properties
• Retail incentives, full suite of POS tying in to
the film
Overview
Neuro is partnering with Fox Studios & Caesars Entertainment group for a truly unique consumer experience around the blockbuster film, RUNNER RUNNER, starring Ben Affleck and Justin Timberlake!
Roche Bros. Activation
Roche Bros. Consumers will be awarded 3 levels of unique experiences:
Experience 1: VIP Las Vegas Experience to attend the world wide premier of RUNNER RUNNER. Including• Airfare for 2• 3 Days/2 Nights at a Caesars property• Gaming Lessons/Play• Entertainment packages
Experience 2: Weekend getaway at a Caesar’s Entertainment
Experience 3: Voucher for a weekend stay at a Caesar’s Entertainment Property/Movie Passes
TRI 2 Partnership-Runner Runner
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Merchandising & POS OpportunitiesNeuro would like to be considered immediately for trial and trade opportunities at Roche Bros.
• Sampling
• Print Ads
• Display programs
• Cold-serve opportunities
• Cross promotions/affinities
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