1 FM Tracks Training Ohio State University Extension, Cuyahoga
County Cleveland-Cuyahoga County Food Policy Coalition April 16,
2015
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1. Introductions 2. Brief Overview of Healthy Food Incentive
Programs 3. Introduce FM Tracks Features 4. Highlight Utility of FM
Tracks 5. Questions and Answers FM Tracks Training Agenda
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1. Name 2. What farmers market(s) do you manage? 3. How long
have you been working at there? 4. How big is your market(s)? E.g.,
average number of vendors/customers. 5. What do you currently use
to track your customers? Participant Introductions
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Case Western Reserve University, Prevention Research Center for
Healthy Neighborhoods Our Team: Darcy Freedman, Associate Director,
PRCHN & Associate Professor, Epidemiology, Biostatistics, &
Social Work Nicole Vaudrin, Program Coordinator, O-NOPREN Our
Projects Using FM Tracks FreshLink (2014-19): Cuyahoga County Goal:
Increase access to reach and adoption of farmers markets among SNAP
recipients living in Cleveland. Ohio Nutrition and Obesity Policy
Research and Evaluation Network (O-NOPREN): 9 Counties in Ohio
Goal: Facilitate implementation of healthy food incentive programs
at farmers markets in Ohio. Presenter Introductions
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Wholesome Wave Our Team: Julia Pon, Director, Double Value
Coupon Program Alan Hunt, Director, Policy and Research Eva
Agudelo, Program Manager, Double Value Coupon Program Our Projects
Using FM Tracks Ladder of Growth Food Insecurity Nutrition
Incentive Grant funded by USDA (2015-18) Presenter
Introductions
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Creating FM Tracks Testing Feasibility of FM Tracks (Summer
2015) Using FM Tracks for evaluation of healthy food incentive
programs Keeping an eye on policy levers for change FreshLink CWRU
Ladder of Growth Wholesome Wave/CWRU New projects! Planning for
Wide-scale Dissemination/Distribution of FM Tracks (2016 and
beyond) About the CWRU/WW Partnership
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Incentivize the purchase of healthy, local food by consumers
receiving federal food assistance benefits SNAP/EBT WIC CVV FMNP
What are Healthy Food Incentives Programs for Farmers Markets?
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Why Healthy Food Incentives? Expands affordability and access
to locally grown fruits and vegetables Increases Fruit &
Vegetable Consumption Enhances local economy & market and farm
viability Delivers consumer impact
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What is FM Tracks ? IOS-based app and website for gathering and
organizing farmers market sales and incentive usage while
evaluating trends and impact. Versatile: Includes an iOS App (for
IPADS) that can be used without internet access and a web portal.
Time Saver: Information can be directly entered into FM Tracks.
Efficient: Managers can store nearly all their vendor and market
level data on one or more markets in the same place. Profitable:
Save staff time recording and processing information. Plus, FM
Tracks helps managers collect information to evaluate and improve
their markets. Practical: With the push of a button, FM Tracks
produces attractive, infographic-based reports to easily show your
successes to grantees, stakeholders, and the public.
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FM Tracks App v. Website Functions Website: o Register market o
Answer seasonal market and vendor questions o Answer post market
questions o Select repeat customer questions o Do reporting App:
Market Day o Record market day transactions o Enroll new customers
o Ask repeat customer questions o Link to website if Wi-Fi
available o Complete post market questions
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FM Tracks Development -- App App Beta Testers Ohio State
University, Extension Wholesome Wave Northside Farmers Market
Clintonville Farmers Market California Market Match Consortium:
Ecology Center 61 st Street Farmers Market Fair Food Network
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FM Tracks Development -- Website Website First Round Feedback
Farmers Market Coalition Pearl Market Countryside Conservancy
California Market Match Consortium: Ecology Center Greeley Farmers
Market Today you will have a chance to sign up to offer initial
beta feedback!
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What FM Tracks is NOT? It is not a system for transacting and
transferring money. It cannot be used to transact EBT, debit, or
any other form of payment, but is designed to record this
information.
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Who is FM Tracks Designed For? Farmers Market Managers Healthy
Food Incentive Network Managers Local/State
Multi-state/regional
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Key Features of FM Tracks Central System for Recording General
farmers market characteristics Market day characteristics Sales
transactions made with different payment types (e.g., SNAP, Produce
Rx) Distribution of healthy food incentives Repeat customers
Customer characteristics Customer feedback
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Key Features of FM Tracks Central System for Recording Includes
Metrics Based on Existing Recommendations for Evaluating Farmers
Markets from National Farmers Market Coalition USDA Wholesome Wave
Published research on farmers markets US Census which allows for
comparison of FM Tracks information to other sources.
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Key Features of FM Tracks Central System for Recording Includes
Metrics Based on Existing Recommendations for Evaluating Farmers
Markets Provides for Real Time Access to Reporting Functions
Ability to track how you are doing by week, month, season
Infographic based reporting to brag on your farmers markets to
funders, stakeholders, community Ability to download FM Tracks
information into Excel for additional reporting
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Types of Questions in FM Tracks Market Day Questions 1. New
Customer 2. Repeat Customer* 3. Post Market Market Season Questions
1. Market Metrics 2. Vendor Metrics
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Register and Enroll in FM Tracks
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21
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1. Sync-up Log-in
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2. Choose your market
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3. Transaction Screen: Other Functions Change your Market Link
to website Log-Out
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ID Numbers FM Tracks provides capacity to track repeat
customers using the following ID number system _____ _____ _____
______ _____ _____ Mothers first 2 initials of first name Customer
Birth Month Customer Birth Day EXAMPLE: DO1212 ___D__ _O____ __1___
___2___ ___1__ __2___ Donna December 12th
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4. Transactions: New User
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Transactions: New User
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New User Qs Have you ever shopped at this farmers market
before? What is your zip code? What is your sex? What is your race?
Are you of Spanish, Hispanic, or Latino Origin?
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5. Transaction: Multiple Purchases
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6. Transaction: Returning Customer
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7. Post Market Questions/Close Market
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Evaluating Your Impact with Repeat Customer Questions Customer
Satisfaction Impacts Health Economic Community
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Repeat Customer Questions (selected from website)
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Over the past month, how, if at all, has shopping at this
farmers market changed the amount of fruits and vegetables you are
buying? Health Impact Example
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In deciding to come to this FM today, how important was it that
this FM offers healthy food incentive programs? Economic Impact
Example
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Did you bring a friend or family member with you to this FM
today? Before Bring a Friend Campaign Community Impact Example
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FM Tracks Data Dashboard (website)
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Manual Entry of Transactions in FM Tracks Website (if
needed)
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Reporting Functions in FM Tracks
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Practice Using FM Tracks
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FM Tracks Feasibility Study Goal: Improve utility of FM Tracks
and influence future enhancements. Timeframe: 12 weeks during June
1 September 11, 2015. Timeframe based on when farmers market opens.
Who can Take Part? Farmers market managers from 9 targeted counties
in Ohio at markets that accept SNAP/EBT Up to 50 can take part What
is required? Provide 3 surveys to offer feedback about FM Tracks
(completed online). Option to have site visit to observe FM Tracks
in use. IPAD
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FM Tracks Feasibility Study Surveys Completed by Farmers Market
Managers After training 4 weeks after you begin using FM Tracks 12
weeks after you begin using FM Tracks Sign up Last day to sign up
for feasibility study: May 15, 2015
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Whats ahead for FM Tracks?
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Acknowledgements Nicole Vaudrin, FM Tracks Project Coordinator,
CWRU David Hurt & Oleg Fridman, Prototype1 Ashley Davis, Ohio
Department of Health Mukethe Kawinzi, Eva Agudelo, & Alan Hunt,
Wholesome Wave Allison Karpyn, University of Maryland Stephanie
Jilcott Pitts, East Carolina State University Darlene Wolnik,
Farmers Market Coalition Beth Knorr, Countryside Conservancy Erika
Meschkat & Morgan Taggart, The Ohio State University Beta
Testers from Ohio and beyond