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Divide and ConquerYour User Base
GOVIS – 20 June 2011
Craig SoutarChief Information OfficerNZ Transport Agency
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Our User Base – 4 simple segmentsM
ob
ilit
y R
eq
uir
em
en
ts
Application Complexity HigherLower
Hig
her
Low
er
Power Users- Line of Business Applications
(200 Desktops)
General Users- Standard Productivity tools
(800 Desktops)
Special Users- Specialist mobile roles
(200 Laptops)
Defacto Users- Sometimes need to be
mobile, so I need a laptop!
(400 Laptops)
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The Opportunity
• Our Users (the customers of IS) are demanding better technology experiences
• Our Stakeholders are demanding improved services to citizens / customers
• Our Business needs better value for money services
• We believe most of these 400 Users don’t have to be served by traditional devices or services . . .
• and we had to prove it ... so was born the NZTA iPad Proof of Concept project (Aug to Nov 2010)
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iPad Proof of Concept Project - Scope
# User Profile Description
1 Challenged with the current technical complexity – laptop is “overkill”
2 Very mobile user who currently uses a laptop and 3G data card.
3 Dissatisfied user / customer where work technology is ‘yesterday’’
4 A user / customer who needs information NOW
5 A very technical-savvy user / customer who needs everything
6 Bring our own iPad and connect to business apps
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iPad PoC Project – end user perspective
View / annotate anything
View / edit any Office doc
Record any meeting
Connect to approved NZTA systems
Exchange Integration for
Calendar
Exchange Integration for
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iPad PoC Project – User Stories
Liz – Group Manager People and Capability
Before
• Used a laptop and never seemed to work efficiently – took average 5 mins to log on
• Wouldn’t take overseas as connections didn’t work well
• Laptop heavy and extra bag required
Now
• Instant on - Can use time productively
• Flexible time, can read document any time
• Using overseas – purchased a local sim which was cheap to buy and could email while travelling etc
• When working with Board Chair or staff can make changes to documents and send back
• Good work/life balance
• Not giving it back!
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iPad PoC Project – User Stories
Colin – Group Manager Highways & Network Operations
Before
• Used a desktop computer
• and had a laptop for mobile needs
Now
• All conversations are now recorded on the iPad and can follow them up and email them to staff
• Can keep working while on the move
• Now can be faster, focused and more efficient
• Does not have a desktop computer, everything is done in the iPad
• All reading documentation is stored at easy reach and saves time
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iPad PoC Project – User Stories
Ian – Acting State Highway Manager Dunedin
Before
• When out of the office only responded to emails if had 30mins spare.
• Taking out a laptop to reply to emails would take to long when travelling/out of the office. Battery life wasn’t long enough when on the go
• Took notes by hand and found it hard to locate notes taken
• Printed off reference material to take home and read, which was usually a lot!
Now
• Access to emails instantly
• Installed a task/to-do App, which allows me to keep easily set tasks
• Take notes on the iPad and file the notes using an App and can search for notes easily. Can also send someone the notes of any meeting at any time
• Have frequently used the iPad as a pass around a visual in a meeting with great effect
• All reference and reading material now on the iPad (not in folders or boxes anymore)
• Spends more time on higher value work.
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iPad PoC Project – further perspective
• NZTA Confidential Information is segmented off away from the Mobility devices
• We accept there are risks (now & future) with “MEbility” – a pragmatic approach
• Virtually no IS support needed to User post set up
• Pilot grew from 7 to 12 to 40 (scope creep we didn’t mind)
• Included was an external deployment to Environmental Protection Authority
• Significant inter agency interest – had over 20 visits / enquiries
• Potentially no need for Mobile Device users to have MS Licensing in the future
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iPad PoC Project – Lessons Learnt
• Starting even when you don’t have all the answers or unified support
• Stopping Mobility initiatives is a hard thing to do
• Great for marketing IS - creating relationships and smoothing issues
• Great for developing meaning and substance around an innovation culture
• There is payback e.g. $30 application suite vs over $1,000 if Windows based
• Most User Profiles satisfied – very technical savvy / power user – unlikely to be
• The biggest surprise – low support need (4 Calls in 4 months)
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Mobility Strategy – what next
• Further 40 iPads being rolled out (in addition to 40 already in production)
• Pilot of Mobile Device Management platform (in the cloud) by July 2011
• Board Member iPad rollout from July 2011
• Wireless to be implemented into 2 CBD (AKL / WLG) buildings from August 2011
• Open to investigating / evaluating other Mobility Devices (Android / Windows)
• Next large scale Mobility steps, dependent on G2012 negotiations
• Finalising what User segment to conquer next ...
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